The Emotional cinema of Wong Kar-wai

This thesis seeks to explain the affective appeal of Wong Kar-wai’s oeuvre in terms of emotional marketing. Although his working method and storytelling principles are most atypical of Hong Kong film industry, the director has actively exploited local strategies of genre, stardom, and hybridization...

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Detalles Bibliográficos
Autor: Protsenko, Viktoriia
Tipo de recurso: tesis doctoral
Estado:Versión publicada
Fecha de publicación:2019
País:España
Institución:CBUC, CESCA
Repositorio:TDR. Tesis Doctorales en Red
OAI Identifier:oai:www.tdx.cat:10803/667114
Acceso en línea:http://hdl.handle.net/10803/667114
Access Level:acceso abierto
Palabra clave:Wong Kar-wai
Hong Kong cinema
Emotion
Cognitive theory
Film analysis
Cine hongkonés
Emoción
Teoría cognitiva
Análisis fílmico
316
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spelling The Emotional cinema of Wong Kar-waiProtsenko, ViktoriiaWong Kar-waiHong Kong cinemaEmotionCognitive theoryFilm analysisCine hongkonésEmociónTeoría cognitivaAnálisis fílmico316This thesis seeks to explain the affective appeal of Wong Kar-wai’s oeuvre in terms of emotional marketing. Although his working method and storytelling principles are most atypical of Hong Kong film industry, the director has actively exploited local strategies of genre, stardom, and hybridization throughout his career. Contrary to his well-crafted image of improvisational artist, recurrent stylistic tropes and narrative strategies in Wong’s films evidence a conscientious organization. . I argue that Wong Kar-wai deliberately caters to the tastes of a transcultural, multilingual and cinema-savvy spectatorship, and that his films encourage affective investment and repeated viewings.La presente tesis busca explicar el atractivo emocional de la obra de Wong Kar-wai. Aunque su forma de trabajar y estrategia de narración son muy atípicas en la industria cinematográfica de Hong Kong, el director ha recurrido con frecuencia a las convenciones del género, star system e hibridismo del cine hongkonés. Los elementos estilísticos y estrategias narrativas de sus películas contradicen la imagen del artista improvisador, difundida por el propio Wong, y en cambio afirman una minuciosa organización del relato. Sostengo que Wong Kar-wai busca satisfacer los gustos de un público cosmopolita, multilingüe e ilustrado, fomenta un compromiso emocional y hace que los espectadores quieran volver a ver sus películas.Programa de doctorat en ComunicacióUniversitat Pompeu FabraPintor Iranzo, IvanUniversitat Pompeu Fabra. Departament de Comunicació201920212019info:eu-repo/semantics/doctoralThesisinfo:eu-repo/semantics/publishedVersion170 p.application/pdfapplication/pdfhttp://hdl.handle.net/10803/667114TDX (Tesis Doctorals en Xarxa)reponame:TDR. Tesis Doctorales en Redinstname:CBUC, CESCAInglésL'accés als continguts d'aquesta tesi queda condicionat a l'acceptació de les condicions d'ús establertes per la següent llicència Creative Commons: http://creativecommons.org/licenses/by/4.0/http://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessoai:www.tdx.cat:10803/6671142026-06-14T12:46:07Z
dc.title.none.fl_str_mv The Emotional cinema of Wong Kar-wai
title The Emotional cinema of Wong Kar-wai
spellingShingle The Emotional cinema of Wong Kar-wai
Protsenko, Viktoriia
Wong Kar-wai
Hong Kong cinema
Emotion
Cognitive theory
Film analysis
Cine hongkonés
Emoción
Teoría cognitiva
Análisis fílmico
316
title_short The Emotional cinema of Wong Kar-wai
title_full The Emotional cinema of Wong Kar-wai
title_fullStr The Emotional cinema of Wong Kar-wai
title_full_unstemmed The Emotional cinema of Wong Kar-wai
title_sort The Emotional cinema of Wong Kar-wai
dc.creator.none.fl_str_mv Protsenko, Viktoriia
author Protsenko, Viktoriia
author_facet Protsenko, Viktoriia
author_role author
dc.contributor.none.fl_str_mv Pintor Iranzo, Ivan
Universitat Pompeu Fabra. Departament de Comunicació
dc.subject.none.fl_str_mv Wong Kar-wai
Hong Kong cinema
Emotion
Cognitive theory
Film analysis
Cine hongkonés
Emoción
Teoría cognitiva
Análisis fílmico
316
topic Wong Kar-wai
Hong Kong cinema
Emotion
Cognitive theory
Film analysis
Cine hongkonés
Emoción
Teoría cognitiva
Análisis fílmico
316
description This thesis seeks to explain the affective appeal of Wong Kar-wai’s oeuvre in terms of emotional marketing. Although his working method and storytelling principles are most atypical of Hong Kong film industry, the director has actively exploited local strategies of genre, stardom, and hybridization throughout his career. Contrary to his well-crafted image of improvisational artist, recurrent stylistic tropes and narrative strategies in Wong’s films evidence a conscientious organization. . I argue that Wong Kar-wai deliberately caters to the tastes of a transcultural, multilingual and cinema-savvy spectatorship, and that his films encourage affective investment and repeated viewings.
publishDate 2019
dc.date.none.fl_str_mv 2019
2019
2021
dc.type.none.fl_str_mv info:eu-repo/semantics/doctoralThesis
info:eu-repo/semantics/publishedVersion
format doctoralThesis
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/10803/667114
url http://hdl.handle.net/10803/667114
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.rights.none.fl_str_mv http://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 170 p.
application/pdf
application/pdf
dc.publisher.none.fl_str_mv Universitat Pompeu Fabra
publisher.none.fl_str_mv Universitat Pompeu Fabra
dc.source.none.fl_str_mv TDX (Tesis Doctorals en Xarxa)
reponame:TDR. Tesis Doctorales en Red
instname:CBUC, CESCA
instname_str CBUC, CESCA
reponame_str TDR. Tesis Doctorales en Red
collection TDR. Tesis Doctorales en Red
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,228081

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