The news gap in the «triple digital agenda»: The different interests of media, audience and networks

Digital transformations entail continually reviewing the various Communication models and processes. The influence of the media themselves as agenda setters for an ever more active audience and social networks that select and make certain content they receive viral are also affected by such a conver...

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Detalles Bibliográficos
Autores: Diez-Gracia, A. (Alba)|||/items/3b35f7f3-17f2-45b3-8bc0-95ac9cba12e6, Sánchez-García, P. (Pilar)|||/items/c9dd4769-1fe1-4f2b-875e-24e04644f255
Tipo de recurso: artículo
Fecha de publicación:2022
País:España
Institución:Universidad de Navarra
Repositorio:Dadun. Depósito Académico Digital de la Universidad de Navarra
Idioma:inglés
OAI Identifier:oai:dadun.unav.edu:10171/63016
Acceso en línea:https://hdl.handle.net/10171/63016
Access Level:acceso abierto
Palabra clave:Periodismo digital
brecha informativa
agenda setting
audiencia
redes sociales
clickbait
id ES_cf47a59dcaef97be9dc9dc4f55dfb594
oai_identifier_str oai:dadun.unav.edu:10171/63016
network_acronym_str ES
network_name_str España
repository_id_str
dc.title.none.fl_str_mv The news gap in the «triple digital agenda»: The different interests of media, audience and networks
title The news gap in the «triple digital agenda»: The different interests of media, audience and networks
spellingShingle The news gap in the «triple digital agenda»: The different interests of media, audience and networks
Diez-Gracia, A. (Alba)|||/items/3b35f7f3-17f2-45b3-8bc0-95ac9cba12e6
Periodismo digital
brecha informativa
agenda setting
audiencia
redes sociales
clickbait
title_short The news gap in the «triple digital agenda»: The different interests of media, audience and networks
title_full The news gap in the «triple digital agenda»: The different interests of media, audience and networks
title_fullStr The news gap in the «triple digital agenda»: The different interests of media, audience and networks
title_full_unstemmed The news gap in the «triple digital agenda»: The different interests of media, audience and networks
title_sort The news gap in the «triple digital agenda»: The different interests of media, audience and networks
dc.creator.none.fl_str_mv Diez-Gracia, A. (Alba)|||/items/3b35f7f3-17f2-45b3-8bc0-95ac9cba12e6
Sánchez-García, P. (Pilar)|||/items/c9dd4769-1fe1-4f2b-875e-24e04644f255
author Diez-Gracia, A. (Alba)|||/items/3b35f7f3-17f2-45b3-8bc0-95ac9cba12e6
author_facet Diez-Gracia, A. (Alba)|||/items/3b35f7f3-17f2-45b3-8bc0-95ac9cba12e6
Sánchez-García, P. (Pilar)|||/items/c9dd4769-1fe1-4f2b-875e-24e04644f255
author_role author
author2 Sánchez-García, P. (Pilar)|||/items/c9dd4769-1fe1-4f2b-875e-24e04644f255
author2_role author
dc.contributor.none.fl_str_mv Dadun. Depósito Académico Digital Universidad de Navarra
dc.subject.none.fl_str_mv Periodismo digital
brecha informativa
agenda setting
audiencia
redes sociales
clickbait
topic Periodismo digital
brecha informativa
agenda setting
audiencia
redes sociales
clickbait
description Digital transformations entail continually reviewing the various Communication models and processes. The influence of the media themselves as agenda setters for an ever more active audience and social networks that select and make certain content they receive viral are also affected by such a convergent context. This current research analyses a model called here the ‘triple agenda’ within the media themselves, in which the journalistic criterion of relevance and their audience’s preferences in the web and the networks travel along different paths. The proposal includes the users and the viral effect as influencing agents in the shape and selection of news, generating a <em>news gap</em> of interests between the media and their audiences. In order to test this model, we study an exploratory case in <em>ElPaís.es</em>, applying a content analysis to the information (n=420) distributed among the online front page, what is most read by the audience in its webpage, and the most viral in its Twitter account. The main objective is to check whether or not these three spheres of relevance operate independently, showing different informative interests f rom the thematic selection that the medium establishes f rom its agenda, its audience and its social networks. The results confirm that there is a gap in the informative interests of the three spheres analysed, especially between the agenda marked by the medium and the interests that are reflected in their web audience, which is more attracted to soft news and the clickbait technique; while there is a greater coincidence of interests between the newspaper’s front page and the users’ selection in their social networks.
publishDate 2022
dc.date.none.fl_str_mv 2022
2022-03-07
2022
2022-01-01
2022
2022-01-01
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/10171/63016
url https://hdl.handle.net/10171/63016
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Servicio de Publicaciones de la Universidad de Navarra
publisher.none.fl_str_mv Servicio de Publicaciones de la Universidad de Navarra
dc.source.none.fl_str_mv reponame:Dadun. Depósito Académico Digital de la Universidad de Navarra
instname:Universidad de Navarra
instname_str Universidad de Navarra
reponame_str Dadun. Depósito Académico Digital de la Universidad de Navarra
collection Dadun. Depósito Académico Digital de la Universidad de Navarra
repository.name.fl_str_mv
repository.mail.fl_str_mv
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spelling The news gap in the «triple digital agenda»: The different interests of media, audience and networksDiez-Gracia, A. (Alba)|||/items/3b35f7f3-17f2-45b3-8bc0-95ac9cba12e6Sánchez-García, P. (Pilar)|||/items/c9dd4769-1fe1-4f2b-875e-24e04644f255Periodismo digitalbrecha informativaagenda settingaudienciaredes socialesclickbaitDigital transformations entail continually reviewing the various Communication models and processes. The influence of the media themselves as agenda setters for an ever more active audience and social networks that select and make certain content they receive viral are also affected by such a convergent context. This current research analyses a model called here the ‘triple agenda’ within the media themselves, in which the journalistic criterion of relevance and their audience’s preferences in the web and the networks travel along different paths. The proposal includes the users and the viral effect as influencing agents in the shape and selection of news, generating a <em>news gap</em> of interests between the media and their audiences. In order to test this model, we study an exploratory case in <em>ElPaís.es</em>, applying a content analysis to the information (n=420) distributed among the online front page, what is most read by the audience in its webpage, and the most viral in its Twitter account. The main objective is to check whether or not these three spheres of relevance operate independently, showing different informative interests f rom the thematic selection that the medium establishes f rom its agenda, its audience and its social networks. The results confirm that there is a gap in the informative interests of the three spheres analysed, especially between the agenda marked by the medium and the interests that are reflected in their web audience, which is more attracted to soft news and the clickbait technique; while there is a greater coincidence of interests between the newspaper’s front page and the users’ selection in their social networks.Las transformaciones digitales conllevan una revisión permanente de los modelos y procesos de la Comunicación. En este contexto convergente también se ve afectada la propia influencia de los medios como fijadores de la agenda frente a una audiencia cada vez más activa y unas redes sociales que seleccionan y viralizan el contenido que les llega. La presente investigación analiza un modelo denominado aquí de ‘triple agenda’ dentro de los propios medios, en los que discurren de manera diferente el criterio periodístico de relevancia y las preferencias de su audiencia en la web y las redes. La propuesta incluye a los usuarios y el efecto de la viralidad como actores influyentes en la conformación y selección noticiosa, generando una brecha, o <em>news gap</em>, de intereses informativos entre el medio y su audiencia. Para poner a prueba este modelo, se recurre a un estudio de caso exploratorio en <em>ElPaís.es</em>, aplicando un análisis de contenido de sus informaciones (n=420), distribuidas entre la portada <em>online</em>, lo más leído por la audiencia en su web y lo más viralizado en su Twitter. El objetivo principal es comprobar si estas tres esferas de relevancia temática operan, o no, de forma independiente, mostrando intereses informativos dispares entre la selección temática que establece el medio desde su agenda, de su audiencia y de las redes. Los resultados confirman una brecha en el interés informativo de las tres esferas analizadas, especialmente entre la agenda que marca el medio y los intereses que reflejan su audiencia web, más atraída por las <em>soft news</em> y las técnicas del <em>clickbait</em>, mientras que existe una mayor coincidencia de intereses entre la portada periodística y la selección de los usuarios en sus redes sociales.Servicio de Publicaciones de la Universidad de NavarraDadun. Depósito Académico Digital Universidad de Navarra20222022-03-0720222022-01-0120222022-01-01journal articlehttp://purl.org/coar/resource_type/c_6501info:eu-repo/semantics/articleapplication/pdfapplication/pdfhttps://hdl.handle.net/10171/63016reponame:Dadun. Depósito Académico Digital de la Universidad de Navarrainstname:Universidad de NavarraInglésengopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccessoai:dadun.unav.edu:10171/630162026-06-21T12:47:57Z
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