The Value of information in competitive markets: Evidence from small and medium-sized enterprises

We empirically investigate how the performance of small and medium-sized enterprises (SMEs) changes when gaining access to market information. To do so, we evaluate the impact of an information program diffused by a bank among its SME customers. Adopting firms gained access to reports with rich info...

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Autores: Galdón-Sánchez, J.E. (José E.)|||/items/0d6d295e-066b-4600-acab-fe5e175aa0e5, Gil, R. (Ricard)|||/items/b4e033fc-53ca-49b3-9986-2af37638442d, Uriz-Uharte, G. (Guillermo)|||/items/4e846200-a6bd-4085-bd7a-5f6cceca8471
Tipo de recurso: artículo
Fecha de publicación:2025
País:España
Institución:Universidad de Navarra
Repositorio:Dadun. Depósito Académico Digital de la Universidad de Navarra
Idioma:inglés
OAI Identifier:oai:dadun.unav.edu:10171/116586
Acceso en línea:https://hdl.handle.net/10171/116586
Access Level:acceso embargado
Palabra clave:Small and medium enterprises
SMEs
Business revenue
Target marketing
Access to information
Consumers
Market information
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spelling The Value of information in competitive markets: Evidence from small and medium-sized enterprisesGaldón-Sánchez, J.E. (José E.)|||/items/0d6d295e-066b-4600-acab-fe5e175aa0e5Gil, R. (Ricard)|||/items/b4e033fc-53ca-49b3-9986-2af37638442dUriz-Uharte, G. (Guillermo)|||/items/4e846200-a6bd-4085-bd7a-5f6cceca8471Small and medium enterprisesSMEsBusiness revenueTarget marketingAccess to informationConsumersMarket informationWe empirically investigate how the performance of small and medium-sized enterprises (SMEs) changes when gaining access to market information. To do so, we evaluate the impact of an information program diffused by a bank among its SME customers. Adopting firms gained access to reports with rich information about their own clientele and that of nearby establishments. While we find that adoption is associated with a 4.5% revenue increase, our instrumental variable results indicate that adoption increases revenue by 9%. The main mechanism driving our result is that the new information prompted adopting establishments to target gender-age customer groups underserved before adoption.The University of Chicago PressDadun. Depósito Académico Digital Universidad de Navarra20252025-01-0120252025-01-01journal articlehttp://purl.org/coar/resource_type/c_6501info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/10171/116586reponame:Dadun. Depósito Académico Digital de la Universidad de Navarrainstname:Universidad de NavarraInglésengembargoed accesshttp://purl.org/coar/access_right/c_f1cfinfo:eu-repo/semantics/embargoedAccessoai:dadun.unav.edu:10171/1165862026-06-21T12:47:57Z
dc.title.none.fl_str_mv The Value of information in competitive markets: Evidence from small and medium-sized enterprises
title The Value of information in competitive markets: Evidence from small and medium-sized enterprises
spellingShingle The Value of information in competitive markets: Evidence from small and medium-sized enterprises
Galdón-Sánchez, J.E. (José E.)|||/items/0d6d295e-066b-4600-acab-fe5e175aa0e5
Small and medium enterprises
SMEs
Business revenue
Target marketing
Access to information
Consumers
Market information
title_short The Value of information in competitive markets: Evidence from small and medium-sized enterprises
title_full The Value of information in competitive markets: Evidence from small and medium-sized enterprises
title_fullStr The Value of information in competitive markets: Evidence from small and medium-sized enterprises
title_full_unstemmed The Value of information in competitive markets: Evidence from small and medium-sized enterprises
title_sort The Value of information in competitive markets: Evidence from small and medium-sized enterprises
dc.creator.none.fl_str_mv Galdón-Sánchez, J.E. (José E.)|||/items/0d6d295e-066b-4600-acab-fe5e175aa0e5
Gil, R. (Ricard)|||/items/b4e033fc-53ca-49b3-9986-2af37638442d
Uriz-Uharte, G. (Guillermo)|||/items/4e846200-a6bd-4085-bd7a-5f6cceca8471
author Galdón-Sánchez, J.E. (José E.)|||/items/0d6d295e-066b-4600-acab-fe5e175aa0e5
author_facet Galdón-Sánchez, J.E. (José E.)|||/items/0d6d295e-066b-4600-acab-fe5e175aa0e5
Gil, R. (Ricard)|||/items/b4e033fc-53ca-49b3-9986-2af37638442d
Uriz-Uharte, G. (Guillermo)|||/items/4e846200-a6bd-4085-bd7a-5f6cceca8471
author_role author
author2 Gil, R. (Ricard)|||/items/b4e033fc-53ca-49b3-9986-2af37638442d
Uriz-Uharte, G. (Guillermo)|||/items/4e846200-a6bd-4085-bd7a-5f6cceca8471
author2_role author
author
dc.contributor.none.fl_str_mv Dadun. Depósito Académico Digital Universidad de Navarra
dc.subject.none.fl_str_mv Small and medium enterprises
SMEs
Business revenue
Target marketing
Access to information
Consumers
Market information
topic Small and medium enterprises
SMEs
Business revenue
Target marketing
Access to information
Consumers
Market information
description We empirically investigate how the performance of small and medium-sized enterprises (SMEs) changes when gaining access to market information. To do so, we evaluate the impact of an information program diffused by a bank among its SME customers. Adopting firms gained access to reports with rich information about their own clientele and that of nearby establishments. While we find that adoption is associated with a 4.5% revenue increase, our instrumental variable results indicate that adoption increases revenue by 9%. The main mechanism driving our result is that the new information prompted adopting establishments to target gender-age customer groups underserved before adoption.
publishDate 2025
dc.date.none.fl_str_mv 2025
2025-01-01
2025
2025-01-01
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/10171/116586
url https://hdl.handle.net/10171/116586
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv embargoed access
http://purl.org/coar/access_right/c_f1cf
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/embargoedAccess
rights_invalid_str_mv embargoed access
http://purl.org/coar/access_right/c_f1cf
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv The University of Chicago Press
publisher.none.fl_str_mv The University of Chicago Press
dc.source.none.fl_str_mv reponame:Dadun. Depósito Académico Digital de la Universidad de Navarra
instname:Universidad de Navarra
instname_str Universidad de Navarra
reponame_str Dadun. Depósito Académico Digital de la Universidad de Navarra
collection Dadun. Depósito Académico Digital de la Universidad de Navarra
repository.name.fl_str_mv
repository.mail.fl_str_mv
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