Corporate hosts: The rise of professional management in the short-term rental industry

This paper explores the rise of short-term rental (STR) management companies and reveals the transition from a sharing economy activity to the consolidation of a professional industry hinging on what we call ‘corporate hosts’. By relying on interviews with companies operating in Lisbon and Porto, Po...

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Detalhes bibliográficos
Autores: Cocola Gant, Agustín, Jover Báez, Jaime, Carvalho, Luis, Chamusca, Pedro
Formato: artículo
Estado:Versión publicada
Fecha de publicación:2021
País:España
Recursos:Universidad de Sevilla (US)
Repositorio:idUS. Depósito de Investigación de la Universidad de Sevilla
OAI Identifier:oai:idus.us.es:11441/139362
Acesso em linha:https://hdl.handle.net/11441/139362
https://doi.org/10.1016/j.tmp.2021.100879
Access Level:acceso abierto
Palavra-chave:Short-term rentals
Airbnb
Sharing economy
Vertical integration
Platform economy
Digital technology
High growth firms
Professionalization
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spelling Corporate hosts: The rise of professional management in the short-term rental industryCocola Gant, AgustínJover Báez, JaimeCarvalho, LuisChamusca, PedroShort-term rentalsAirbnbSharing economyVertical integrationPlatform economyDigital technologyHigh growth firmsProfessionalizationThis paper explores the rise of short-term rental (STR) management companies and reveals the transition from a sharing economy activity to the consolidation of a professional industry hinging on what we call ‘corporate hosts’. By relying on interviews with companies operating in Lisbon and Porto, Portugal, we found: first, that a phenomenon of market concentration occurred in which individual hosts have outsourced the management of their properties to corporate hosts; second, that through the use of digital technology and vertical integration, corporate hosts are able to enhance the profitability of large portfolios of STRs; and, third, that corporate hosts imitate practices from the hotel industry, leading to the formation of a hybrid product in which the lines between hotels and STRs have blurred. We argue that corporate hosts constitute a new layer of intermediation that challenges the way we understand the STR industry and the overall functioning of this market.Portuguese Science and Technology Research Council (Ref: PTDC/GES-URB/30551/2017)Elservier ScienceGeografía HumanaPortuguese Science and Technology Research Council2021info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://hdl.handle.net/11441/139362https://doi.org/10.1016/j.tmp.2021.100879reponame:idUS. Depósito de Investigación de la Universidad de Sevillainstname:Universidad de Sevilla (US)InglésTourism Management Perspectives, 40 (100879).PTDC/GES-URB/30551/2017https://www.sciencedirect.com/science/article/pii/S2211973621000921?via%3Dihubinfo:eu-repo/semantics/openAccessoai:idus.us.es:11441/1393622026-06-17T12:51:07Z
dc.title.none.fl_str_mv Corporate hosts: The rise of professional management in the short-term rental industry
title Corporate hosts: The rise of professional management in the short-term rental industry
spellingShingle Corporate hosts: The rise of professional management in the short-term rental industry
Cocola Gant, Agustín
Short-term rentals
Airbnb
Sharing economy
Vertical integration
Platform economy
Digital technology
High growth firms
Professionalization
title_short Corporate hosts: The rise of professional management in the short-term rental industry
title_full Corporate hosts: The rise of professional management in the short-term rental industry
title_fullStr Corporate hosts: The rise of professional management in the short-term rental industry
title_full_unstemmed Corporate hosts: The rise of professional management in the short-term rental industry
title_sort Corporate hosts: The rise of professional management in the short-term rental industry
dc.creator.none.fl_str_mv Cocola Gant, Agustín
Jover Báez, Jaime
Carvalho, Luis
Chamusca, Pedro
author Cocola Gant, Agustín
author_facet Cocola Gant, Agustín
Jover Báez, Jaime
Carvalho, Luis
Chamusca, Pedro
author_role author
author2 Jover Báez, Jaime
Carvalho, Luis
Chamusca, Pedro
author2_role author
author
author
dc.contributor.none.fl_str_mv Geografía Humana
Portuguese Science and Technology Research Council
dc.subject.none.fl_str_mv Short-term rentals
Airbnb
Sharing economy
Vertical integration
Platform economy
Digital technology
High growth firms
Professionalization
topic Short-term rentals
Airbnb
Sharing economy
Vertical integration
Platform economy
Digital technology
High growth firms
Professionalization
description This paper explores the rise of short-term rental (STR) management companies and reveals the transition from a sharing economy activity to the consolidation of a professional industry hinging on what we call ‘corporate hosts’. By relying on interviews with companies operating in Lisbon and Porto, Portugal, we found: first, that a phenomenon of market concentration occurred in which individual hosts have outsourced the management of their properties to corporate hosts; second, that through the use of digital technology and vertical integration, corporate hosts are able to enhance the profitability of large portfolios of STRs; and, third, that corporate hosts imitate practices from the hotel industry, leading to the formation of a hybrid product in which the lines between hotels and STRs have blurred. We argue that corporate hosts constitute a new layer of intermediation that challenges the way we understand the STR industry and the overall functioning of this market.
publishDate 2021
dc.date.none.fl_str_mv 2021
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/11441/139362
https://doi.org/10.1016/j.tmp.2021.100879
url https://hdl.handle.net/11441/139362
https://doi.org/10.1016/j.tmp.2021.100879
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Tourism Management Perspectives, 40 (100879).
PTDC/GES-URB/30551/2017
https://www.sciencedirect.com/science/article/pii/S2211973621000921?via%3Dihub
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Elservier Science
publisher.none.fl_str_mv Elservier Science
dc.source.none.fl_str_mv reponame:idUS. Depósito de Investigación de la Universidad de Sevilla
instname:Universidad de Sevilla (US)
instname_str Universidad de Sevilla (US)
reponame_str idUS. Depósito de Investigación de la Universidad de Sevilla
collection idUS. Depósito de Investigación de la Universidad de Sevilla
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,301629

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