The influence of new marketing approaches on the export performance of Spanish firms

This thesis pretends to determine the variables that have an influence on the export performance of Spanish companies in the fashion sector. To do so, a special attention has been paid to new marketing approaches, considering the trends related to relationship marketing and new technologies. The res...

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Detalhes bibliográficos
Autor: González Ferriz, Fernando
Formato: tesis doctoral
Estado:Versión publicada
Fecha de publicación:2018
País:España
Recursos:CBUC, CESCA
Repositorio:TDR. Tesis Doctorales en Red
OAI Identifier:oai:www.tdx.cat:10803/663155
Acesso em linha:http://hdl.handle.net/10803/663155
http://dx.doi.org/10.6035/14102.2018.568406
Access Level:acceso abierto
Palavra-chave:Marketing
Internacionalización
Exportación
Comercio Internacional
Internationalization
Exports
Negocis, administració i dret
339
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repository_id_str
spelling The influence of new marketing approaches on the export performance of Spanish firmsGonzález Ferriz, FernandoMarketingInternacionalizaciónExportaciónComercio InternacionalInternationalizationExportsNegocis, administració i dret339This thesis pretends to determine the variables that have an influence on the export performance of Spanish companies in the fashion sector. To do so, a special attention has been paid to new marketing approaches, considering the trends related to relationship marketing and new technologies. The result is the EMSP model of internationalization.Esta tesis pretende determinar las variables que afectan al rendimiento de las exportaciones en las empresas españolas del sector de la moda. Para ello, se ha prestado especial atención a los nuevos enfoques de marketing, considerando las tendencias asociadas al marketing relacional y a las nuevas tecnologías. El resultado es el modelo EMSP de internacionalización.Programa de Doctorat en Economia i EmpresaUniversitat Jaume ISánchez García, JavierGarrigós Simón, Fernando JoséUniversitat Jaume I. Escola de Doctorat201820182018info:eu-repo/semantics/doctoralThesisinfo:eu-repo/semantics/publishedVersion292 p.application/pdfapplication/pdfhttp://hdl.handle.net/10803/663155http://dx.doi.org/10.6035/14102.2018.568406TDX (Tesis Doctorals en Xarxa)reponame:TDR. Tesis Doctorales en Redinstname:CBUC, CESCAInglésL'accés als continguts d'aquesta tesi queda condicionat a l'acceptació de les condicions d'ús establertes per la següent llicència Creative Commons: http://creativecommons.org/licenses/by-sa/4.0/http://creativecommons.org/licenses/by-sa/4.0/info:eu-repo/semantics/openAccessoai:www.tdx.cat:10803/6631552026-06-14T12:46:07Z
dc.title.none.fl_str_mv The influence of new marketing approaches on the export performance of Spanish firms
title The influence of new marketing approaches on the export performance of Spanish firms
spellingShingle The influence of new marketing approaches on the export performance of Spanish firms
González Ferriz, Fernando
Marketing
Internacionalización
Exportación
Comercio Internacional
Internationalization
Exports
Negocis, administració i dret
339
title_short The influence of new marketing approaches on the export performance of Spanish firms
title_full The influence of new marketing approaches on the export performance of Spanish firms
title_fullStr The influence of new marketing approaches on the export performance of Spanish firms
title_full_unstemmed The influence of new marketing approaches on the export performance of Spanish firms
title_sort The influence of new marketing approaches on the export performance of Spanish firms
dc.creator.none.fl_str_mv González Ferriz, Fernando
author González Ferriz, Fernando
author_facet González Ferriz, Fernando
author_role author
dc.contributor.none.fl_str_mv Sánchez García, Javier
Garrigós Simón, Fernando José
Universitat Jaume I. Escola de Doctorat
dc.subject.none.fl_str_mv Marketing
Internacionalización
Exportación
Comercio Internacional
Internationalization
Exports
Negocis, administració i dret
339
topic Marketing
Internacionalización
Exportación
Comercio Internacional
Internationalization
Exports
Negocis, administració i dret
339
description This thesis pretends to determine the variables that have an influence on the export performance of Spanish companies in the fashion sector. To do so, a special attention has been paid to new marketing approaches, considering the trends related to relationship marketing and new technologies. The result is the EMSP model of internationalization.
publishDate 2018
dc.date.none.fl_str_mv 2018
2018
2018
dc.type.none.fl_str_mv info:eu-repo/semantics/doctoralThesis
info:eu-repo/semantics/publishedVersion
format doctoralThesis
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/10803/663155
http://dx.doi.org/10.6035/14102.2018.568406
url http://hdl.handle.net/10803/663155
http://dx.doi.org/10.6035/14102.2018.568406
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.rights.none.fl_str_mv http://creativecommons.org/licenses/by-sa/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by-sa/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 292 p.
application/pdf
application/pdf
dc.publisher.none.fl_str_mv Universitat Jaume I
publisher.none.fl_str_mv Universitat Jaume I
dc.source.none.fl_str_mv TDX (Tesis Doctorals en Xarxa)
reponame:TDR. Tesis Doctorales en Red
instname:CBUC, CESCA
instname_str CBUC, CESCA
reponame_str TDR. Tesis Doctorales en Red
collection TDR. Tesis Doctorales en Red
repository.name.fl_str_mv
repository.mail.fl_str_mv
_version_ 1869418205204709376
score 15,301629

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