La influencia de las fuentes de información en la formación de la imagen turística = The influence of information sources in the image formation
Information sources are postulated as an important element in the process of destination image formation. This article aims at analysing perceived tourist image, identifying the most salient elements of a tourism destination and determining the effects that the number and type of different informati...
| Autores: | , |
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2016 |
| País: | España |
| Recursos: | Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya) |
| Repositorio: | Recercat. Dipósit de la Recerca de Catalunya |
| OAI Identifier: | oai:recercat.cat:10256/12955 |
| Acesso em linha: | http://hdl.handle.net/10256/12955 |
| Access Level: | acceso abierto |
| Palavra-chave: | Publicitat -- Turisme Advertising -- Tourist trade Turisme -- Màrqueting Tourism -- Marketing |
| Resumo: | Information sources are postulated as an important element in the process of destination image formation. This article aims at analysing perceived tourist image, identifying the most salient elements of a tourism destination and determining the effects that the number and type of different information sources used during trip organisation stage may have on it. In particular, a municipality on the Costa Brava (Spain) was taken as a case study with a sample of 594 tourists. The results clearly show that both the number and type of sources of information have an influence on perceived destination attributes. It is concluded that there exist a certain fragmentation of the perceived image of the destination through the different types of information sources and, at the same time, fewer information sources tend to imply a more simplified and stereotyped perceived image |
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