Women and physical activity in fitness centres. Analysis of future intentions and their relationship with age.

Physical activity is an important tool for promoting women’s health. Increasing adherence to physical activity is a challenge for governments and private entities. One of the main objectives of the fitness sector is to build customer loyalty. Their behavioural intentions according to gender and age...

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Detalhes bibliográficos
Autores: Nuviala Nuviala, Román, Pérez Ordás, Raquel, Fernández Martínez, Antonio, Nuviala Nuviala, Alberto, Haro González, Mónica
Formato: artículo
Fecha de publicación:2020
País:España
Recursos:Universidad Pablo de Olavide (UPO)
Repositorio:RIO. Repositorio Institucional Olavide
Idioma:inglés
OAI Identifier:oai:rio.upo.es:10433/19505
Acesso em linha:https://hdl.handle.net/10433/19505
Access Level:acceso abierto
Palavra-chave:Female users
Adherence
Loyalty
Fitness
Age
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spelling Women and physical activity in fitness centres. Analysis of future intentions and their relationship with age.Nuviala Nuviala, RománPérez Ordás, RaquelFernández Martínez, AntonioNuviala Nuviala, AlbertoHaro González, MónicaFemale usersAdherenceLoyaltyFitnessAgePhysical activity is an important tool for promoting women’s health. Increasing adherence to physical activity is a challenge for governments and private entities. One of the main objectives of the fitness sector is to build customer loyalty. Their behavioural intentions according to gender and age may be a determining factor. The aim of this study was to establish a model that relates the fitness centre’s quality as perceived by female customers, these customers’ future intentions, satisfaction, and age. A total of 745 women participated in this study, with a mean age of 32.97 ± 14.11, divided into three age groups. A confirmatory analysis, a factor invariance analysis, and a multi-group analysis were conducted to verify the validity and reliability of the model. The results revealed that quality is an antecedent of both perceived value and satisfaction in the three age groups. Perceived value is a precursor of satisfaction, except in the group of women over 45 years old. The only antecedent to adaptation to price is quality, except in the older age group. Finally, perceived value was found to be related to adaptation to price. These results will facilitate the development of strategies to promote physical activity among women according to their age.MDPI20242024-01-2920202020-07-2220202020-07-22journal articlehttp://purl.org/coar/resource_type/c_6501VoRhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/10433/19505reponame:RIO. Repositorio Institucional Olavideinstname:Universidad Pablo de Olavide (UPO)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2Attribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessoai:rio.upo.es:10433/195052026-06-13T12:46:27Z
dc.title.none.fl_str_mv Women and physical activity in fitness centres. Analysis of future intentions and their relationship with age.
title Women and physical activity in fitness centres. Analysis of future intentions and their relationship with age.
spellingShingle Women and physical activity in fitness centres. Analysis of future intentions and their relationship with age.
Nuviala Nuviala, Román
Female users
Adherence
Loyalty
Fitness
Age
title_short Women and physical activity in fitness centres. Analysis of future intentions and their relationship with age.
title_full Women and physical activity in fitness centres. Analysis of future intentions and their relationship with age.
title_fullStr Women and physical activity in fitness centres. Analysis of future intentions and their relationship with age.
title_full_unstemmed Women and physical activity in fitness centres. Analysis of future intentions and their relationship with age.
title_sort Women and physical activity in fitness centres. Analysis of future intentions and their relationship with age.
dc.creator.none.fl_str_mv Nuviala Nuviala, Román
Pérez Ordás, Raquel
Fernández Martínez, Antonio
Nuviala Nuviala, Alberto
Haro González, Mónica
author Nuviala Nuviala, Román
author_facet Nuviala Nuviala, Román
Pérez Ordás, Raquel
Fernández Martínez, Antonio
Nuviala Nuviala, Alberto
Haro González, Mónica
author_role author
author2 Pérez Ordás, Raquel
Fernández Martínez, Antonio
Nuviala Nuviala, Alberto
Haro González, Mónica
author2_role author
author
author
author
dc.contributor.none.fl_str_mv
dc.subject.none.fl_str_mv Female users
Adherence
Loyalty
Fitness
Age
topic Female users
Adherence
Loyalty
Fitness
Age
description Physical activity is an important tool for promoting women’s health. Increasing adherence to physical activity is a challenge for governments and private entities. One of the main objectives of the fitness sector is to build customer loyalty. Their behavioural intentions according to gender and age may be a determining factor. The aim of this study was to establish a model that relates the fitness centre’s quality as perceived by female customers, these customers’ future intentions, satisfaction, and age. A total of 745 women participated in this study, with a mean age of 32.97 ± 14.11, divided into three age groups. A confirmatory analysis, a factor invariance analysis, and a multi-group analysis were conducted to verify the validity and reliability of the model. The results revealed that quality is an antecedent of both perceived value and satisfaction in the three age groups. Perceived value is a precursor of satisfaction, except in the group of women over 45 years old. The only antecedent to adaptation to price is quality, except in the older age group. Finally, perceived value was found to be related to adaptation to price. These results will facilitate the development of strategies to promote physical activity among women according to their age.
publishDate 2020
dc.date.none.fl_str_mv 2020
2020-07-22
2020
2020-07-22
2024
2024-01-29
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
VoR
http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/10433/19505
url https://hdl.handle.net/10433/19505
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Attribution-NonCommercial-NoDerivatives 4.0 International
http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Attribution-NonCommercial-NoDerivatives 4.0 International
http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv MDPI
publisher.none.fl_str_mv MDPI
dc.source.none.fl_str_mv reponame:RIO. Repositorio Institucional Olavide
instname:Universidad Pablo de Olavide (UPO)
instname_str Universidad Pablo de Olavide (UPO)
reponame_str RIO. Repositorio Institucional Olavide
collection RIO. Repositorio Institucional Olavide
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,301629

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