Destination brand authenticity: What an experiential simulacrum! A multigroup analysis of its antecedents and outcomes through official online platforms

Tourists’ intensive use of information and communication technologies when planning travel has forced destination marketing organizations to design online simulacra of destinations in multiple formats. We focus our study on official online destination platforms to analyze preliminary experiences wit...

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Detalles Bibliográficos
Autores: Jiménez Barreto, Jano, Rubio Benito, Natalia María, Campo Martínez, Sara
Tipo de recurso: artículo
Fecha de publicación:2019
País:España
Institución:Universidad Autónoma de Madrid
Repositorio:Biblos-e Archivo. Repositorio Institucional de la UAM
Idioma:inglés
OAI Identifier:oai:repositorio.uam.es:10486/714380
Acceso en línea:http://hdl.handle.net/10486/714380
https://dx.doi.org/10.1016/j.tourman.2019.104022
Access Level:acceso abierto
Palabra clave:Destination brand
Destination brand authenticity
Destination brand experience
Destination social media
Destination website
Online authenticity
Economía
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spelling Destination brand authenticity: What an experiential simulacrum! A multigroup analysis of its antecedents and outcomes through official online platformsJiménez Barreto, JanoRubio Benito, Natalia MaríaCampo Martínez, SaraDestination brandDestination brand authenticityDestination brand experienceDestination social mediaDestination websiteOnline authenticityEconomíaTourists’ intensive use of information and communication technologies when planning travel has forced destination marketing organizations to design online simulacra of destinations in multiple formats. We focus our study on official online destination platforms to analyze preliminary experiences with destination brands and the online perception of authenticity. Previous consumption studies have theorized that consumers’ encounters with products/services are antecedents of their perceptions of authenticity. In the tourism literature, however, the link between online destination experiences and online destination authenticity constitutes a research gap. To fill that gap, we used a multimethod approach to develop a causal-predictive model by which we observed that the online destination brand experience directly affects destination brand authenticity. The findings also show that both of these constructs directly and indirectly influence users’ behavioral intentions toward the destination. We examine the moderating role of various official online destination platforms to enrich the theoretical and managerial implications discussedThis work was supported by Spanish Ministry of Economy, Industry, and Competitiveness: [Grant Number ECO2015-69103-R]Elsevier LtdDepartamento de Financiación e Investigación ComercialFacultad de Ciencias Económicas y Empresariales20192019-11-06research articlehttp://purl.org/coar/resource_type/c_2df8fbb1AMhttp://purl.org/coar/version/c_ab4af688f83e57aainfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10486/714380https://dx.doi.org/10.1016/j.tourman.2019.104022reponame:Biblos-e Archivo. Repositorio Institucional de la UAMinstname:Universidad Autónoma de MadridInglésengopen accesshttp://purl.org/coar/access_right/c_abf2Attribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessoai:repositorio.uam.es:10486/7143802026-06-23T12:46:27Z
dc.title.none.fl_str_mv Destination brand authenticity: What an experiential simulacrum! A multigroup analysis of its antecedents and outcomes through official online platforms
title Destination brand authenticity: What an experiential simulacrum! A multigroup analysis of its antecedents and outcomes through official online platforms
spellingShingle Destination brand authenticity: What an experiential simulacrum! A multigroup analysis of its antecedents and outcomes through official online platforms
Jiménez Barreto, Jano
Destination brand
Destination brand authenticity
Destination brand experience
Destination social media
Destination website
Online authenticity
Economía
title_short Destination brand authenticity: What an experiential simulacrum! A multigroup analysis of its antecedents and outcomes through official online platforms
title_full Destination brand authenticity: What an experiential simulacrum! A multigroup analysis of its antecedents and outcomes through official online platforms
title_fullStr Destination brand authenticity: What an experiential simulacrum! A multigroup analysis of its antecedents and outcomes through official online platforms
title_full_unstemmed Destination brand authenticity: What an experiential simulacrum! A multigroup analysis of its antecedents and outcomes through official online platforms
title_sort Destination brand authenticity: What an experiential simulacrum! A multigroup analysis of its antecedents and outcomes through official online platforms
dc.creator.none.fl_str_mv Jiménez Barreto, Jano
Rubio Benito, Natalia María
Campo Martínez, Sara
author Jiménez Barreto, Jano
author_facet Jiménez Barreto, Jano
Rubio Benito, Natalia María
Campo Martínez, Sara
author_role author
author2 Rubio Benito, Natalia María
Campo Martínez, Sara
author2_role author
author
dc.contributor.none.fl_str_mv Departamento de Financiación e Investigación Comercial
Facultad de Ciencias Económicas y Empresariales
dc.subject.none.fl_str_mv Destination brand
Destination brand authenticity
Destination brand experience
Destination social media
Destination website
Online authenticity
Economía
topic Destination brand
Destination brand authenticity
Destination brand experience
Destination social media
Destination website
Online authenticity
Economía
description Tourists’ intensive use of information and communication technologies when planning travel has forced destination marketing organizations to design online simulacra of destinations in multiple formats. We focus our study on official online destination platforms to analyze preliminary experiences with destination brands and the online perception of authenticity. Previous consumption studies have theorized that consumers’ encounters with products/services are antecedents of their perceptions of authenticity. In the tourism literature, however, the link between online destination experiences and online destination authenticity constitutes a research gap. To fill that gap, we used a multimethod approach to develop a causal-predictive model by which we observed that the online destination brand experience directly affects destination brand authenticity. The findings also show that both of these constructs directly and indirectly influence users’ behavioral intentions toward the destination. We examine the moderating role of various official online destination platforms to enrich the theoretical and managerial implications discussed
publishDate 2019
dc.date.none.fl_str_mv 2019
2019-11-06
dc.type.none.fl_str_mv research article
http://purl.org/coar/resource_type/c_2df8fbb1
AM
http://purl.org/coar/version/c_ab4af688f83e57aa
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv http://hdl.handle.net/10486/714380
https://dx.doi.org/10.1016/j.tourman.2019.104022
url http://hdl.handle.net/10486/714380
https://dx.doi.org/10.1016/j.tourman.2019.104022
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Attribution-NonCommercial-NoDerivatives 4.0 International
http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Attribution-NonCommercial-NoDerivatives 4.0 International
http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Elsevier Ltd
publisher.none.fl_str_mv Elsevier Ltd
dc.source.none.fl_str_mv reponame:Biblos-e Archivo. Repositorio Institucional de la UAM
instname:Universidad Autónoma de Madrid
instname_str Universidad Autónoma de Madrid
reponame_str Biblos-e Archivo. Repositorio Institucional de la UAM
collection Biblos-e Archivo. Repositorio Institucional de la UAM
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