BRScS: a hybrid recommendation model fusing multi-source heterogeneous data

Recommendation systems are often used to solve the problem of information overload on the Internet. Many types of data can be used for recommendations, and fusing different types of data can make recommendations more accurate. Most existing fusion recommendation models simply combine the recommendat...

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Detalhes bibliográficos
Autores: Ji, Zhenyan, Yang, Chun, Wang, Huihui, Armendáriz Íñigo, José Enrique, Arce Urriza, Marta
Tipo de documento: artigo
Estado:Versão publicada
Data de publicação:2020
País:España
Recursos:Universidad Pública de Navarra
Repositório:Academica-e. Repositorio Institucional de la Universidad Pública de Navarra
OAI Identifier:oai:academica-e.unavarra.es:2454/39126
Acesso em linha:https://hdl.handle.net/2454/39126
Access Level:Acceso aberto
Palavra-chave:Multi-source heterogeneous data
Recommendation model
Social network
Descrição
Resumo:Recommendation systems are often used to solve the problem of information overload on the Internet. Many types of data can be used for recommendations, and fusing different types of data can make recommendations more accurate. Most existing fusion recommendation models simply combine the recommendation results from different data instead of fully fusing multi-source heterogeneous data to make recommendations. Furthermore, users’ choices are usually affected by their direct and even indirect friends’ preferences. This paper proposes a hybrid recommendation model BRScS (an acronym for BPR-Review-Score-Social). It fully fuses social data, score, and review together; uses improved BPR model to optimize the ranking; and trains them in a joint representation learning framework to get the top-N recommendations. User trust model is used to introduce social relationships into the rating and review data, PV-DBOW model is used to process the review data, and fully connected neural network is used to process the rating data. Experiments on Yelp public dataset show that the BRScS algorithm proposed outperforms other recommendation algorithms such as BRSc, UserCF, and HRSc. The BRScS model is also scalable and can fuse new types of data easily.