An Economic, Social and Cultural Approach to Prosumption: Music and Sound as Parodic Tools on YouTube Meme Videos

The development of the Internet has promoted the digitization of audiovisual productions enabling remix practices by “prosumers”. In this process, audiences occupy an active role and demand to participate in the creation of content. In this chapter, we start by discussing some key concepts of prosum...

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Detalles Bibliográficos
Autores: Viñuela Suárez, Eduardo|||0000-0001-5732-6712, Sánchez Olmos, Cande
Tipo de recurso: capítulo de libro
Fecha de publicación:2020
País:España
Institución:Universidad de Oviedo (UNIOVI)
Repositorio:RUO. Repositorio Institucional de la Universidad de Oviedo
Idioma:inglés
OAI Identifier:oai:digibuo.uniovi.es:10651/81903
Acceso en línea:https://hdl.handle.net/10651/81903
https://dx.doi.org/10.4324/9781351015233-12
Access Level:acceso abierto
Palabra clave:prosumer culture, YouTube, parody, music
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spelling An Economic, Social and Cultural Approach to Prosumption: Music and Sound as Parodic Tools on YouTube Meme VideosViñuela Suárez, Eduardo|||0000-0001-5732-6712Sánchez Olmos, Candeprosumer culture, YouTube, parody, musicThe development of the Internet has promoted the digitization of audiovisual productions enabling remix practices by “prosumers”. In this process, audiences occupy an active role and demand to participate in the creation of content. In this chapter, we start by discussing some key concepts of prosumer culture, contextualizing this phenomenon in the era of the internet. We pay special attention to the impact of "prosumerism" in the traditional dynamics of cultural industries and to the significant economic implications in the commodification of user generated content. Secondly, we explore prosumer culture as an online social practice that may take part in self-promotion strategies, and that eventually generates credit and reputation in virtual communities. Finally, we approach the cultural consequences of these practices taking literal video versions, shred videos and musicless videos as cases of study; we identify several formal patterns that are common to these phenomena and analyse their impact in the negotiation of both music meanings and musical and audiovisual canons.Routledge20202020-01-01book parthttp://purl.org/coar/resource_type/c_3248AMhttp://purl.org/coar/version/c_ab4af688f83e57aainfo:eu-repo/semantics/bookParthttps://hdl.handle.net/10651/81903https://dx.doi.org/10.4324/9781351015233-12reponame:RUO. Repositorio Institucional de la Universidad de Oviedoinstname:Universidad de Oviedo (UNIOVI)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccessoai:digibuo.uniovi.es:10651/819032026-06-07T06:38:51Z
dc.title.none.fl_str_mv An Economic, Social and Cultural Approach to Prosumption: Music and Sound as Parodic Tools on YouTube Meme Videos
title An Economic, Social and Cultural Approach to Prosumption: Music and Sound as Parodic Tools on YouTube Meme Videos
spellingShingle An Economic, Social and Cultural Approach to Prosumption: Music and Sound as Parodic Tools on YouTube Meme Videos
Viñuela Suárez, Eduardo|||0000-0001-5732-6712
prosumer culture, YouTube, parody, music
title_short An Economic, Social and Cultural Approach to Prosumption: Music and Sound as Parodic Tools on YouTube Meme Videos
title_full An Economic, Social and Cultural Approach to Prosumption: Music and Sound as Parodic Tools on YouTube Meme Videos
title_fullStr An Economic, Social and Cultural Approach to Prosumption: Music and Sound as Parodic Tools on YouTube Meme Videos
title_full_unstemmed An Economic, Social and Cultural Approach to Prosumption: Music and Sound as Parodic Tools on YouTube Meme Videos
title_sort An Economic, Social and Cultural Approach to Prosumption: Music and Sound as Parodic Tools on YouTube Meme Videos
dc.creator.none.fl_str_mv Viñuela Suárez, Eduardo|||0000-0001-5732-6712
Sánchez Olmos, Cande
author Viñuela Suárez, Eduardo|||0000-0001-5732-6712
author_facet Viñuela Suárez, Eduardo|||0000-0001-5732-6712
Sánchez Olmos, Cande
author_role author
author2 Sánchez Olmos, Cande
author2_role author
dc.subject.none.fl_str_mv prosumer culture, YouTube, parody, music
topic prosumer culture, YouTube, parody, music
description The development of the Internet has promoted the digitization of audiovisual productions enabling remix practices by “prosumers”. In this process, audiences occupy an active role and demand to participate in the creation of content. In this chapter, we start by discussing some key concepts of prosumer culture, contextualizing this phenomenon in the era of the internet. We pay special attention to the impact of "prosumerism" in the traditional dynamics of cultural industries and to the significant economic implications in the commodification of user generated content. Secondly, we explore prosumer culture as an online social practice that may take part in self-promotion strategies, and that eventually generates credit and reputation in virtual communities. Finally, we approach the cultural consequences of these practices taking literal video versions, shred videos and musicless videos as cases of study; we identify several formal patterns that are common to these phenomena and analyse their impact in the negotiation of both music meanings and musical and audiovisual canons.
publishDate 2020
dc.date.none.fl_str_mv 2020
2020-01-01
dc.type.none.fl_str_mv book part
http://purl.org/coar/resource_type/c_3248
AM
http://purl.org/coar/version/c_ab4af688f83e57aa
dc.type.openaire.fl_str_mv info:eu-repo/semantics/bookPart
format bookPart
dc.identifier.none.fl_str_mv https://hdl.handle.net/10651/81903
https://dx.doi.org/10.4324/9781351015233-12
url https://hdl.handle.net/10651/81903
https://dx.doi.org/10.4324/9781351015233-12
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
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dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
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eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Routledge
publisher.none.fl_str_mv Routledge
dc.source.none.fl_str_mv reponame:RUO. Repositorio Institucional de la Universidad de Oviedo
instname:Universidad de Oviedo (UNIOVI)
instname_str Universidad de Oviedo (UNIOVI)
reponame_str RUO. Repositorio Institucional de la Universidad de Oviedo
collection RUO. Repositorio Institucional de la Universidad de Oviedo
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