Meta-analysis of consumer willingness to pay for short food supply chain products

Due to their perceived benefits for health, the environment, the economy, and sustainability, in recent years there has been a growing interest on the part of researchers and policymakers in short-food supply chains (SFSCs). However, a systematic review of the literature on this topic remains lackin...

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Detalhes bibliográficos
Autores: Che Mustapa, Muhammad Adzran|||0000-0002-1358-627X, Kallas, Zein|||0000-0003-2870-3691
Formato: artículo
Fecha de publicación:2025
País:España
Recursos:Universitat Politècnica de Catalunya (UPC)
Repositorio:UPCommons. Portal del coneixement obert de la UPC
Idioma:inglés
OAI Identifier:oai:upcommons.upc.edu:2117/426548
Acesso em linha:https://hdl.handle.net/2117/426548
https://dx.doi.org/10.1002/gch2.202400154
Access Level:acceso abierto
Palavra-chave:Food supply chain
Willingness to pay
Àrees temàtiques de la UPC::Enginyeria agroalimentària::Indústries agroalimentàries
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spelling Meta-analysis of consumer willingness to pay for short food supply chain productsChe Mustapa, Muhammad Adzran|||0000-0002-1358-627XKallas, Zein|||0000-0003-2870-3691Food supply chainWillingness to payÀrees temàtiques de la UPC::Enginyeria agroalimentària::Indústries agroalimentàriesDue to their perceived benefits for health, the environment, the economy, and sustainability, in recent years there has been a growing interest on the part of researchers and policymakers in short-food supply chains (SFSCs). However, a systematic review of the literature on this topic remains lacking. To address this gap, the study conducts a meta-analysis to examine consumer willingness to pay (WTP) for SFSC products, taking into account various sociodemographic factors and sustainability attributes. On average, consumers are willing to pay a 34.5% premium for SFSC products. Key factors influencing WTP include gender, education, study year, age, region, product category, and sustainability attributes. Women exhibit higher WTP, and individuals with higher education levels also demonstrate increased WTP. Notably, WTP for SFSC products is lower before 2014, while younger consumers exhibit higher WTP overall. Consumers in Western Europe present higher WTP estimates compared to those in North America and other regions. In terms of sustainability attributes, organic products receive the highest WTP, with food categories such as meat, poultry, dairy products, and honey showing the highest estimates. These findings offer valuable insights for SFSC producers, marketers, and policymakers, guiding effective strategies to promote SFSC products within sustainable agri-food systems.20252025-01-2720252025-03-17journal articlehttp://purl.org/coar/resource_type/c_6501VoRhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/2117/426548https://dx.doi.org/10.1002/gch2.202400154reponame:UPCommons. Portal del coneixement obert de la UPCinstname:Universitat Politècnica de Catalunya (UPC)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2Attribution 4.0 Internationalhttp://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessoai:upcommons.upc.edu:2117/4265482026-05-27T15:37:01Z
dc.title.none.fl_str_mv Meta-analysis of consumer willingness to pay for short food supply chain products
title Meta-analysis of consumer willingness to pay for short food supply chain products
spellingShingle Meta-analysis of consumer willingness to pay for short food supply chain products
Che Mustapa, Muhammad Adzran|||0000-0002-1358-627X
Food supply chain
Willingness to pay
Àrees temàtiques de la UPC::Enginyeria agroalimentària::Indústries agroalimentàries
title_short Meta-analysis of consumer willingness to pay for short food supply chain products
title_full Meta-analysis of consumer willingness to pay for short food supply chain products
title_fullStr Meta-analysis of consumer willingness to pay for short food supply chain products
title_full_unstemmed Meta-analysis of consumer willingness to pay for short food supply chain products
title_sort Meta-analysis of consumer willingness to pay for short food supply chain products
dc.creator.none.fl_str_mv Che Mustapa, Muhammad Adzran|||0000-0002-1358-627X
Kallas, Zein|||0000-0003-2870-3691
author Che Mustapa, Muhammad Adzran|||0000-0002-1358-627X
author_facet Che Mustapa, Muhammad Adzran|||0000-0002-1358-627X
Kallas, Zein|||0000-0003-2870-3691
author_role author
author2 Kallas, Zein|||0000-0003-2870-3691
author2_role author
dc.subject.none.fl_str_mv Food supply chain
Willingness to pay
Àrees temàtiques de la UPC::Enginyeria agroalimentària::Indústries agroalimentàries
topic Food supply chain
Willingness to pay
Àrees temàtiques de la UPC::Enginyeria agroalimentària::Indústries agroalimentàries
description Due to their perceived benefits for health, the environment, the economy, and sustainability, in recent years there has been a growing interest on the part of researchers and policymakers in short-food supply chains (SFSCs). However, a systematic review of the literature on this topic remains lacking. To address this gap, the study conducts a meta-analysis to examine consumer willingness to pay (WTP) for SFSC products, taking into account various sociodemographic factors and sustainability attributes. On average, consumers are willing to pay a 34.5% premium for SFSC products. Key factors influencing WTP include gender, education, study year, age, region, product category, and sustainability attributes. Women exhibit higher WTP, and individuals with higher education levels also demonstrate increased WTP. Notably, WTP for SFSC products is lower before 2014, while younger consumers exhibit higher WTP overall. Consumers in Western Europe present higher WTP estimates compared to those in North America and other regions. In terms of sustainability attributes, organic products receive the highest WTP, with food categories such as meat, poultry, dairy products, and honey showing the highest estimates. These findings offer valuable insights for SFSC producers, marketers, and policymakers, guiding effective strategies to promote SFSC products within sustainable agri-food systems.
publishDate 2025
dc.date.none.fl_str_mv 2025
2025-01-27
2025
2025-03-17
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
VoR
http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/2117/426548
https://dx.doi.org/10.1002/gch2.202400154
url https://hdl.handle.net/2117/426548
https://dx.doi.org/10.1002/gch2.202400154
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Attribution 4.0 International
http://creativecommons.org/licenses/by/4.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Attribution 4.0 International
http://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:UPCommons. Portal del coneixement obert de la UPC
instname:Universitat Politècnica de Catalunya (UPC)
instname_str Universitat Politècnica de Catalunya (UPC)
reponame_str UPCommons. Portal del coneixement obert de la UPC
collection UPCommons. Portal del coneixement obert de la UPC
repository.name.fl_str_mv
repository.mail.fl_str_mv
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