Promotion of tourism through social networks

This article analyses the current situation of the use of the Internet and social networks in tourism promotion in Catalonia by the different existing regional tourism boards. The results obtained from a survey to the managers of Catalan tourism promotion entities and from observations show, on the...

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Detalhes bibliográficos
Autores: Martín Fuentes, Eva, Daries Ramón, Natalia
Tipo de documento: artigo
Estado:Versão publicada
Data de publicação:2014
País:España
Recursos:Universitat de Lleida (UdL)
Repositório:Repositori Obert UdL
OAI Identifier:oai:repositori.udl.cat:10459.1/65718
Acesso em linha:http://hdl.handle.net/10459.1/65718
Access Level:Acceso aberto
Palavra-chave:Promoción turística
Turismo
Redes sociales
Destinos turísticos
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spelling Promotion of tourism through social networksMartín Fuentes, EvaDaries Ramón, NataliaPromoción turísticaTurismoRedes socialesDestinos turísticosThis article analyses the current situation of the use of the Internet and social networks in tourism promotion in Catalonia by the different existing regional tourism boards. The results obtained from a survey to the managers of Catalan tourism promotion entities and from observations show, on the one hand, that the use of new technologies is very unequal among the different entities, and on the other hand, that in a single year of analysis the use of social media by brands of each region has undergone a significant increase. However, representatives of Catalan tourism brands are aware of the significance of using social networks and the Internet to promote their destination because all of them have a website, and 78% of them have a Facebook profile, Twitter, and a Youtube channel. This study can serve as a tool to propose new strategies for destinations through the use of different social networks, such as Pinterest or Instagram, based on image sharing and widely used by mobile users.Instituto Superior de Ciencias Educativas (ISCE)2014info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://hdl.handle.net/10459.1/65718reponame:Repositori Obert UdL instname:Universitat de Lleida (UdL)InglésReproducció del document publicat a http://www.isce-turismo.com/revista-cientifica/volume-2--numero-1Tourism and Hospitality International Journal, 2014, vol. 2, núm. 1, p. 34-55(c) Instituto Superior de Ciencias Educativas (ISCE), 2014info:eu-repo/semantics/openAccessoai:repositori.udl.cat:10459.1/657182026-06-24T12:42:17Z
dc.title.none.fl_str_mv Promotion of tourism through social networks
title Promotion of tourism through social networks
spellingShingle Promotion of tourism through social networks
Martín Fuentes, Eva
Promoción turística
Turismo
Redes sociales
Destinos turísticos
title_short Promotion of tourism through social networks
title_full Promotion of tourism through social networks
title_fullStr Promotion of tourism through social networks
title_full_unstemmed Promotion of tourism through social networks
title_sort Promotion of tourism through social networks
dc.creator.none.fl_str_mv Martín Fuentes, Eva
Daries Ramón, Natalia
author Martín Fuentes, Eva
author_facet Martín Fuentes, Eva
Daries Ramón, Natalia
author_role author
author2 Daries Ramón, Natalia
author2_role author
dc.subject.none.fl_str_mv Promoción turística
Turismo
Redes sociales
Destinos turísticos
topic Promoción turística
Turismo
Redes sociales
Destinos turísticos
description This article analyses the current situation of the use of the Internet and social networks in tourism promotion in Catalonia by the different existing regional tourism boards. The results obtained from a survey to the managers of Catalan tourism promotion entities and from observations show, on the one hand, that the use of new technologies is very unequal among the different entities, and on the other hand, that in a single year of analysis the use of social media by brands of each region has undergone a significant increase. However, representatives of Catalan tourism brands are aware of the significance of using social networks and the Internet to promote their destination because all of them have a website, and 78% of them have a Facebook profile, Twitter, and a Youtube channel. This study can serve as a tool to propose new strategies for destinations through the use of different social networks, such as Pinterest or Instagram, based on image sharing and widely used by mobile users.
publishDate 2014
dc.date.none.fl_str_mv 2014
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/10459.1/65718
url http://hdl.handle.net/10459.1/65718
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Reproducció del document publicat a http://www.isce-turismo.com/revista-cientifica/volume-2--numero-1
Tourism and Hospitality International Journal, 2014, vol. 2, núm. 1, p. 34-55
dc.rights.none.fl_str_mv (c) Instituto Superior de Ciencias Educativas (ISCE), 2014
info:eu-repo/semantics/openAccess
rights_invalid_str_mv (c) Instituto Superior de Ciencias Educativas (ISCE), 2014
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Instituto Superior de Ciencias Educativas (ISCE)
publisher.none.fl_str_mv Instituto Superior de Ciencias Educativas (ISCE)
dc.source.none.fl_str_mv reponame:Repositori Obert UdL
instname:Universitat de Lleida (UdL)
instname_str Universitat de Lleida (UdL)
reponame_str Repositori Obert UdL
collection Repositori Obert UdL
repository.name.fl_str_mv
repository.mail.fl_str_mv
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