Analysis of the consumer's perception of urban food products from a soilless system in rooftop greenhouses

Soilless crops are commonly used in rooftop agriculture (RA) because they easily adapt to building constraints. However, acceptance of the produce derived from this system may be controversial. This paper evaluates consumers' acceptance of food from RA in Mediterranean cities, focusing on the q...

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Autores: Ercilla Montserrat, Mireia|||0000-0002-6632-7829, Sanjuan Delmas, David|||0000-0002-5238-2069, Sanyé Mengual, Esther|||0000-0002-2349-9807, Calvet-Mir, Laura|||0000-0002-7022-6342, Banderas, Karla, Rieradevall, Joan|||0000-0003-3360-6829, Gabarrell Durany, Xavier|||0000-0003-1730-4337
Formato: artículo
Fecha de publicación:2019
País:España
Recursos:Universitat Autònoma de Barcelona
Repositorio:Dipòsit Digital de Documents de la UAB
Idioma:inglés
OAI Identifier:oai:ddd.uab.cat:206189
Acesso em linha:https://ddd.uab.cat/record/206189
https://dx.doi.org/urn:doi:10.1007/s10460-019-09920-7
Access Level:acceso abierto
Palavra-chave:Urban agriculture
Rooftop agriculture
Local food production
Local consumption
Food self-supply
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spelling Analysis of the consumer's perception of urban food products from a soilless system in rooftop greenhousesa case study from the Mediterranean area of Barcelona (Spain)Ercilla Montserrat, Mireia|||0000-0002-6632-7829Sanjuan Delmas, David|||0000-0002-5238-2069Sanyé Mengual, Esther|||0000-0002-2349-9807Calvet-Mir, Laura|||0000-0002-7022-6342Banderas, KarlaRieradevall, Joan|||0000-0003-3360-6829Gabarrell Durany, Xavier|||0000-0003-1730-4337Urban agricultureRooftop agricultureLocal food productionLocal consumptionFood self-supplySoilless crops are commonly used in rooftop agriculture (RA) because they easily adapt to building constraints. However, acceptance of the produce derived from this system may be controversial. This paper evaluates consumers' acceptance of food from RA in Mediterranean cities, focusing on the quality of the product, production system, and consumers' motivations. We surveyed 238 respondents on the UAB university campus as potential consumers. The survey was distributed via an Internet-link that was provided along with a sample of tomatoes from RA. The results showed that most people approved the quality of RA products and perceived them to be local and fresh (94%). The respondents exhibited acceptance of soilless-produced tomatoes and considered them to be environmentally better than conventionally produced ones (69%). Cluster analysis revealed that consumers with high income levels and a university education had a better perception of the quality and proposed a higher price for RA products, but no difference was found regarding their environmental perception of this products. Moreover, people who possessed more information about the product also had a higher perception of the quality and production system (it was perceived to be environmentally friendly) and would pay more for them. The main concerns of consumers were related to food safety and the social impact of RA. Additional research is needed to improve the sustainability of RA, and the applied measures should be communicated to potential consumers to enhance their acceptance and success. 22019-01-0120192019-01-01Articlehttp://purl.org/coar/resource_type/c_6501AMhttp://purl.org/coar/version/c_ab4af688f83e57aainfo:eu-repo/semantics/articleapplication/pdfhttps://ddd.uab.cat/record/206189https://dx.doi.org/urn:doi:10.1007/s10460-019-09920-7reponame:Dipòsit Digital de Documents de la UABinstname:Universitat Autònoma de BarcelonaInglésengMinisterio de Economía y Competitividad https://doi.org/10.13039/501100003329 MDM-2015-0552Agencia Estatal de Investigación https://doi.org/10.13039/501100011033 CTM2016-75772-C3-3-RAgencia Estatal de Investigación https://doi.org/10.13039/501100011033 CTM2016-75772-C3-1-RMinisterio de Economía y Competitividad https://doi.org/10.13039/501100003329 CTM2013-47067-C2-1-Ropen accesshttp://purl.org/coar/access_right/c_abf2Aquest material està protegit per drets d'autor i/o drets afins. Podeu utilitzar aquest material en funció del que permet la legislació de drets d'autor i drets afins d'aplicació al vostre cas. Per a d'altres usos heu d'obtenir permís del(s) titular(s) de drets.https://rightsstatements.org/vocab/InC/1.0/info:eu-repo/semantics/openAccessoai:ddd.uab.cat:2061892026-06-06T12:50:31Z
dc.title.none.fl_str_mv Analysis of the consumer's perception of urban food products from a soilless system in rooftop greenhouses
a case study from the Mediterranean area of Barcelona (Spain)
title Analysis of the consumer's perception of urban food products from a soilless system in rooftop greenhouses
spellingShingle Analysis of the consumer's perception of urban food products from a soilless system in rooftop greenhouses
Ercilla Montserrat, Mireia|||0000-0002-6632-7829
Urban agriculture
Rooftop agriculture
Local food production
Local consumption
Food self-supply
title_short Analysis of the consumer's perception of urban food products from a soilless system in rooftop greenhouses
title_full Analysis of the consumer's perception of urban food products from a soilless system in rooftop greenhouses
title_fullStr Analysis of the consumer's perception of urban food products from a soilless system in rooftop greenhouses
title_full_unstemmed Analysis of the consumer's perception of urban food products from a soilless system in rooftop greenhouses
title_sort Analysis of the consumer's perception of urban food products from a soilless system in rooftop greenhouses
dc.creator.none.fl_str_mv Ercilla Montserrat, Mireia|||0000-0002-6632-7829
Sanjuan Delmas, David|||0000-0002-5238-2069
Sanyé Mengual, Esther|||0000-0002-2349-9807
Calvet-Mir, Laura|||0000-0002-7022-6342
Banderas, Karla
Rieradevall, Joan|||0000-0003-3360-6829
Gabarrell Durany, Xavier|||0000-0003-1730-4337
author Ercilla Montserrat, Mireia|||0000-0002-6632-7829
author_facet Ercilla Montserrat, Mireia|||0000-0002-6632-7829
Sanjuan Delmas, David|||0000-0002-5238-2069
Sanyé Mengual, Esther|||0000-0002-2349-9807
Calvet-Mir, Laura|||0000-0002-7022-6342
Banderas, Karla
Rieradevall, Joan|||0000-0003-3360-6829
Gabarrell Durany, Xavier|||0000-0003-1730-4337
author_role author
author2 Sanjuan Delmas, David|||0000-0002-5238-2069
Sanyé Mengual, Esther|||0000-0002-2349-9807
Calvet-Mir, Laura|||0000-0002-7022-6342
Banderas, Karla
Rieradevall, Joan|||0000-0003-3360-6829
Gabarrell Durany, Xavier|||0000-0003-1730-4337
author2_role author
author
author
author
author
author
dc.subject.none.fl_str_mv Urban agriculture
Rooftop agriculture
Local food production
Local consumption
Food self-supply
topic Urban agriculture
Rooftop agriculture
Local food production
Local consumption
Food self-supply
description Soilless crops are commonly used in rooftop agriculture (RA) because they easily adapt to building constraints. However, acceptance of the produce derived from this system may be controversial. This paper evaluates consumers' acceptance of food from RA in Mediterranean cities, focusing on the quality of the product, production system, and consumers' motivations. We surveyed 238 respondents on the UAB university campus as potential consumers. The survey was distributed via an Internet-link that was provided along with a sample of tomatoes from RA. The results showed that most people approved the quality of RA products and perceived them to be local and fresh (94%). The respondents exhibited acceptance of soilless-produced tomatoes and considered them to be environmentally better than conventionally produced ones (69%). Cluster analysis revealed that consumers with high income levels and a university education had a better perception of the quality and proposed a higher price for RA products, but no difference was found regarding their environmental perception of this products. Moreover, people who possessed more information about the product also had a higher perception of the quality and production system (it was perceived to be environmentally friendly) and would pay more for them. The main concerns of consumers were related to food safety and the social impact of RA. Additional research is needed to improve the sustainability of RA, and the applied measures should be communicated to potential consumers to enhance their acceptance and success.
publishDate 2019
dc.date.none.fl_str_mv 2
2019-01-01
2019
2019-01-01
dc.type.none.fl_str_mv Article
http://purl.org/coar/resource_type/c_6501
AM
http://purl.org/coar/version/c_ab4af688f83e57aa
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://ddd.uab.cat/record/206189
https://dx.doi.org/urn:doi:10.1007/s10460-019-09920-7
url https://ddd.uab.cat/record/206189
https://dx.doi.org/urn:doi:10.1007/s10460-019-09920-7
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.relation.none.fl_str_mv Ministerio de Economía y Competitividad https://doi.org/10.13039/501100003329 MDM-2015-0552
Agencia Estatal de Investigación https://doi.org/10.13039/501100011033 CTM2016-75772-C3-3-R
Agencia Estatal de Investigación https://doi.org/10.13039/501100011033 CTM2016-75772-C3-1-R
Ministerio de Economía y Competitividad https://doi.org/10.13039/501100003329 CTM2013-47067-C2-1-R
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
https://rightsstatements.org/vocab/InC/1.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
https://rightsstatements.org/vocab/InC/1.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Dipòsit Digital de Documents de la UAB
instname:Universitat Autònoma de Barcelona
instname_str Universitat Autònoma de Barcelona
reponame_str Dipòsit Digital de Documents de la UAB
collection Dipòsit Digital de Documents de la UAB
repository.name.fl_str_mv
repository.mail.fl_str_mv
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