Quality. Local. Social. What else? Which factors motivate consumers to participate in alternative food networks in Hungary?
Alternative food network (AFN) cases are now reported in many countries worldwide. They are growing in Hungary as well, though the alternative food movement is still at an early stage of development (Benedek & Balázs, 2014a). The current study aims to deepen our understanding of the personal...
| Authors: | , , , , |
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| Format: | article |
| Publication Date: | 2020 |
| Country: | España |
| Institution: | Universidad de Huelva (UHU) |
| Repository: | Arias Montano. Repositorio Institucional de la Universidad de Huelva |
| Language: | English |
| OAI Identifier: | oai:ariasmontano.uhu.es:10272/19288 |
| Online Access: | http://hdl.handle.net/10272/19288 |
| Access Level: | Open access |
| Keyword: | Alternative food networks Food choice Consumer motivation Maslow’s theory of needs Teoría de las Necesidades de Maslow Elección de comida Motivación del consumidor |
| Summary: | Alternative food network (AFN) cases are now reported in many countries worldwide. They are growing in Hungary as well, though the alternative food movement is still at an early stage of development (Benedek & Balázs, 2014a). The current study aims to deepen our understanding of the personal experience of participants in AFNs in Hungary by revealing their motivation for participation. This paper presents empirical research carried out among members of different AFNs located in Hungary. Based on the analysis of qualitative interviews, the main motivational factors *This research was supported by project No. EFOP-3.6.2-16-2017-00007, titled Aspects on the development of intelligent, sustainable and inclusive society: social, technological, innovation networks in employment and digital economy. The project has been supported by the European Union, co-financed by the European Social Fund and the budget of Hungary. **We are grateful to the members of the Corvinus University of Budapest research team on social innovation are identified by the different types of AFNs. Two types of motivational factors can be classified: individual and community-based factors. The individual factors range from security-based factors to self-realization-related factors, in line with the classical model of Maslow’s theory of needs (1943). The community-based motivational factors range from motivations directly related to the community around food to abstract ideas related to the food system |
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