Effects of innovation strategies on export performance: new empirical evidence from developing market firms

Scholars are increasingly emphasizing the importance of investing in a broad innovation strategy when pursuing competitive advantage and growth in foreign markets. However, the majority of existing studies focus mainly on developed economies with high shares of innovative firms. What remains largely...

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Detalles Bibliográficos
Autores: Edeh, Jude Ndubuisi, Obodoechi, Divine Ndubuisi, Ramos Hidalgo, María Encarnación
Tipo de recurso: artículo
Estado:Versión aceptada para publicación
Fecha de publicación:2020
País:España
Institución:Universidad de Sevilla (US)
Repositorio:idUS. Depósito de Investigación de la Universidad de Sevilla
OAI Identifier:oai:idus.us.es:11441/103344
Acceso en línea:https://hdl.handle.net/11441/103344
https://doi.org/10.1016/j.techfore.2020.120167
Access Level:acceso abierto
Palabra clave:Product innovation
Process Innovation
Export performance
Developing country
Technological
Marketing innovation
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spelling Effects of innovation strategies on export performance: new empirical evidence from developing market firmsEdeh, Jude NdubuisiObodoechi, Divine NdubuisiRamos Hidalgo, María EncarnaciónProduct innovationProcess InnovationExport performanceDeveloping countryTechnologicalMarketing innovationScholars are increasingly emphasizing the importance of investing in a broad innovation strategy when pursuing competitive advantage and growth in foreign markets. However, the majority of existing studies focus mainly on developed economies with high shares of innovative firms. What remains largely underexplored is the heterogeneous impacts of innovation types on SMEs' performances, especially in developing countries. We fill this research gap by using firm-level data from the lower-middle income country of Nigeria. We empirically explore the individual and joint impacts of technological and non-technological innovations on the export performance of SMEs. First, we find that product innovation has a negative impact, whereas process innovation leads to increased export performance. We also find that marketing innovation has a positive effect on export performance. Besides, the joint effects of product, process, and marketing innovations are significant, albeit with heterogeneous impacts on the export performance. Furthermore, we find that the innovation-export performance relationship is influenced by external innovation collaborations. The findings have implications for an efficient design of public policy instruments that aim to promote firm innovation in developing countries.Premio Trimestral Publicación Científica Destacada de la US. Facultad de Ciencias Económicas y EmpresarialesElsevierAdministración de Empresas y Marketing2020info:eu-repo/semantics/articleinfo:eu-repo/semantics/acceptedVersionapplication/pdfapplication/pdfhttps://hdl.handle.net/11441/103344https://doi.org/10.1016/j.techfore.2020.120167reponame:idUS. Depósito de Investigación de la Universidad de Sevillainstname:Universidad de Sevilla (US)InglésTechnological forecasting and social change, 158, Article 120167.https://doi.org/10.1016/j.techfore.2020.120167info:eu-repo/semantics/openAccessoai:idus.us.es:11441/1033442026-06-17T12:51:07Z
dc.title.none.fl_str_mv Effects of innovation strategies on export performance: new empirical evidence from developing market firms
title Effects of innovation strategies on export performance: new empirical evidence from developing market firms
spellingShingle Effects of innovation strategies on export performance: new empirical evidence from developing market firms
Edeh, Jude Ndubuisi
Product innovation
Process Innovation
Export performance
Developing country
Technological
Marketing innovation
title_short Effects of innovation strategies on export performance: new empirical evidence from developing market firms
title_full Effects of innovation strategies on export performance: new empirical evidence from developing market firms
title_fullStr Effects of innovation strategies on export performance: new empirical evidence from developing market firms
title_full_unstemmed Effects of innovation strategies on export performance: new empirical evidence from developing market firms
title_sort Effects of innovation strategies on export performance: new empirical evidence from developing market firms
dc.creator.none.fl_str_mv Edeh, Jude Ndubuisi
Obodoechi, Divine Ndubuisi
Ramos Hidalgo, María Encarnación
author Edeh, Jude Ndubuisi
author_facet Edeh, Jude Ndubuisi
Obodoechi, Divine Ndubuisi
Ramos Hidalgo, María Encarnación
author_role author
author2 Obodoechi, Divine Ndubuisi
Ramos Hidalgo, María Encarnación
author2_role author
author
dc.contributor.none.fl_str_mv Administración de Empresas y Marketing
dc.subject.none.fl_str_mv Product innovation
Process Innovation
Export performance
Developing country
Technological
Marketing innovation
topic Product innovation
Process Innovation
Export performance
Developing country
Technological
Marketing innovation
description Scholars are increasingly emphasizing the importance of investing in a broad innovation strategy when pursuing competitive advantage and growth in foreign markets. However, the majority of existing studies focus mainly on developed economies with high shares of innovative firms. What remains largely underexplored is the heterogeneous impacts of innovation types on SMEs' performances, especially in developing countries. We fill this research gap by using firm-level data from the lower-middle income country of Nigeria. We empirically explore the individual and joint impacts of technological and non-technological innovations on the export performance of SMEs. First, we find that product innovation has a negative impact, whereas process innovation leads to increased export performance. We also find that marketing innovation has a positive effect on export performance. Besides, the joint effects of product, process, and marketing innovations are significant, albeit with heterogeneous impacts on the export performance. Furthermore, we find that the innovation-export performance relationship is influenced by external innovation collaborations. The findings have implications for an efficient design of public policy instruments that aim to promote firm innovation in developing countries.
publishDate 2020
dc.date.none.fl_str_mv 2020
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/acceptedVersion
format article
status_str acceptedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/11441/103344
https://doi.org/10.1016/j.techfore.2020.120167
url https://hdl.handle.net/11441/103344
https://doi.org/10.1016/j.techfore.2020.120167
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Technological forecasting and social change, 158, Article 120167.
https://doi.org/10.1016/j.techfore.2020.120167
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Elsevier
publisher.none.fl_str_mv Elsevier
dc.source.none.fl_str_mv reponame:idUS. Depósito de Investigación de la Universidad de Sevilla
instname:Universidad de Sevilla (US)
instname_str Universidad de Sevilla (US)
reponame_str idUS. Depósito de Investigación de la Universidad de Sevilla
collection idUS. Depósito de Investigación de la Universidad de Sevilla
repository.name.fl_str_mv
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