Shill bidding and information in eBay auctions: A Laboratory study

In online auction platforms, like eBay, sellers have frequently been observed to bid on their item to artificially increase its price, and this is known as shill bidding. We represent the eBay auction in a sequential auctions environment using lab experiments and study the behavioral consequences of...

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Detalhes bibliográficos
Autores: Ingebretsen Carlson, Jim, Wu, Tingting
Formato: artículo
Estado:Versión aceptada para publicación
Fecha de publicación:2022
País:España
Recursos:Universitat Oberta de Catalunya (UOC)
Repositorio:O2, repositorio institucional de la UOC
OAI Identifier:oai:openaccess.uoc.edu:10609/147175
Acesso em linha:http://hdl.handle.net/10609/147175
http://doi.org/10.1016/j.jebo.2022.08.010
Access Level:acceso embargado
Palavra-chave:shill bidding
eBay auction
information disclosure
lab experiment
ofertas fraudulentas
subasta de eBay
divulgación de información
experimento de laboratorio
licitació
subhasta d'eBay
divulgació d'informació
experiment de laboratori
internet auctions
subhastes electròniques
subastas
Descrição
Resumo:In online auction platforms, like eBay, sellers have frequently been observed to bid on their item to artificially increase its price, and this is known as shill bidding. We represent the eBay auction in a sequential auctions environment using lab experiments and study the behavioral consequences of sellers being able to participate as shill bidders and of being informed about buyers’ past bidding histories. We find that the possibility of shill bidding in ongoing and future auctions benefits sellers and mostly affects high private-value buyers. At the same time, buyers seem to overreact to the threat of shill bidding in the future auctions by biding too high in the current auction. However, providing sellers with buyers’ bidding histories between auctions has little impact on auction outcomes and players’ bidding behavior. Moreover, there are significant differences between buyers’ and sellers’ dynamic bidding behavior during auctions, which can be used to identify shill bidding sellers from buyers.