Media Relations Strategies of NGOs of Families with Trans Children: Strengths, Limitations, and Impact on the News Coverage of Issues Affecting Trans People

The visibility of trans people in the news media has witnessed a remarkable increase over the past two decades, coinciding with a decline in the media delegitimization of trans rights and misrepresentation of trans individuals. Major spikes in Spanish news coverage on issues affecting trans people a...

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Detalles Bibliográficos
Autor: Olveira Araujo, Rubén
Tipo de recurso: artículo
Fecha de publicación:2025
País:España
Institución:Universidad del País Vasco
Repositorio:Addi. Archivo Digital para la Docencia y la Investigación
OAI Identifier:oai:addi.ehu.eus:10810/75244
Acceso en línea:http://hdl.handle.net/10810/75244
Access Level:acceso embargado
Palabra clave:trans youth
trans children
media relations
news coverage
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spelling Media Relations Strategies of NGOs of Families with Trans Children: Strengths, Limitations, and Impact on the News Coverage of Issues Affecting Trans PeopleOlveira Araujo, Rubéntrans youthtrans childrenmedia relationsnews coverageThe visibility of trans people in the news media has witnessed a remarkable increase over the past two decades, coinciding with a decline in the media delegitimization of trans rights and misrepresentation of trans individuals. Major spikes in Spanish news coverage on issues affecting trans people are undoubtedly related to the media relations efforts undertaken by NGOs of families with trans minors. This study aims to analyze the media relations strategies employed by Spanish NGOs of families with trans minors and examine their impact on the news coverage of issues affecting trans people in Spain. Combining in-depth interviews and quantitative content analysis, the findings of this study indicate that these NGOs try to employ proactive strategies and actively involve trans minors and their families to create emotionally impactful narratives. However, the lack of resources poses a significant limitation. The presence of these NGOs in news articles has been found to decrease explicit forms of delegitimization. These findings demonstrate the significant impact of Spanish NGOs of families with trans children in generating substantial media attention for issues affecting trans people. Their efforts have not only increased visibility but also contributed to the improvement of accurate and respectful representation of trans individuals in the news media.This work was supported by the University of the Basque Country through a predoctoral grant.Taylor & Francis2027202520252025info:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10810/75244reponame:Addi. Archivo Digital para la Docencia y la Investigacióninstname:Universidad del País VascoIngléshttps://doi.org/10.1080/1553118X.2025.2559613info:eu-repo/semantics/embargoedAccesshttp://creativecommons.org/licenses/by-nc/3.0/es/(c) 2025 Taylor & Francia. It is deposited under the terms of the Creative Commons Attribution-NonCommercial Licenseoai:addi.ehu.eus:10810/752442026-06-18T09:23:17Z
dc.title.none.fl_str_mv Media Relations Strategies of NGOs of Families with Trans Children: Strengths, Limitations, and Impact on the News Coverage of Issues Affecting Trans People
title Media Relations Strategies of NGOs of Families with Trans Children: Strengths, Limitations, and Impact on the News Coverage of Issues Affecting Trans People
spellingShingle Media Relations Strategies of NGOs of Families with Trans Children: Strengths, Limitations, and Impact on the News Coverage of Issues Affecting Trans People
Olveira Araujo, Rubén
trans youth
trans children
media relations
news coverage
title_short Media Relations Strategies of NGOs of Families with Trans Children: Strengths, Limitations, and Impact on the News Coverage of Issues Affecting Trans People
title_full Media Relations Strategies of NGOs of Families with Trans Children: Strengths, Limitations, and Impact on the News Coverage of Issues Affecting Trans People
title_fullStr Media Relations Strategies of NGOs of Families with Trans Children: Strengths, Limitations, and Impact on the News Coverage of Issues Affecting Trans People
title_full_unstemmed Media Relations Strategies of NGOs of Families with Trans Children: Strengths, Limitations, and Impact on the News Coverage of Issues Affecting Trans People
title_sort Media Relations Strategies of NGOs of Families with Trans Children: Strengths, Limitations, and Impact on the News Coverage of Issues Affecting Trans People
dc.creator.none.fl_str_mv Olveira Araujo, Rubén
author Olveira Araujo, Rubén
author_facet Olveira Araujo, Rubén
author_role author
dc.subject.none.fl_str_mv trans youth
trans children
media relations
news coverage
topic trans youth
trans children
media relations
news coverage
description The visibility of trans people in the news media has witnessed a remarkable increase over the past two decades, coinciding with a decline in the media delegitimization of trans rights and misrepresentation of trans individuals. Major spikes in Spanish news coverage on issues affecting trans people are undoubtedly related to the media relations efforts undertaken by NGOs of families with trans minors. This study aims to analyze the media relations strategies employed by Spanish NGOs of families with trans minors and examine their impact on the news coverage of issues affecting trans people in Spain. Combining in-depth interviews and quantitative content analysis, the findings of this study indicate that these NGOs try to employ proactive strategies and actively involve trans minors and their families to create emotionally impactful narratives. However, the lack of resources poses a significant limitation. The presence of these NGOs in news articles has been found to decrease explicit forms of delegitimization. These findings demonstrate the significant impact of Spanish NGOs of families with trans children in generating substantial media attention for issues affecting trans people. Their efforts have not only increased visibility but also contributed to the improvement of accurate and respectful representation of trans individuals in the news media.
publishDate 2025
dc.date.none.fl_str_mv 2025
2025
2025
2027
dc.type.none.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv http://hdl.handle.net/10810/75244
url http://hdl.handle.net/10810/75244
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv https://doi.org/10.1080/1553118X.2025.2559613
dc.rights.none.fl_str_mv info:eu-repo/semantics/embargoedAccess
http://creativecommons.org/licenses/by-nc/3.0/es/
eu_rights_str_mv embargoedAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by-nc/3.0/es/
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Taylor & Francis
publisher.none.fl_str_mv Taylor & Francis
dc.source.none.fl_str_mv reponame:Addi. Archivo Digital para la Docencia y la Investigación
instname:Universidad del País Vasco
instname_str Universidad del País Vasco
reponame_str Addi. Archivo Digital para la Docencia y la Investigación
collection Addi. Archivo Digital para la Docencia y la Investigación
repository.name.fl_str_mv
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