Cooperative Advertising for Competing Manufacturers: The Impact of Long-Term Promotional Effects
Producción Científica
| Authors: | , , |
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| Format: | article |
| Publication Date: | 2017 |
| Country: | España |
| Institution: | Universidad de Valladolid |
| Repository: | UVaDOC. Repositorio Documental de la Universidad de Valladolid |
| OAI Identifier: | oai:uvadoc.uva.es:10324/27731 |
| Online Access: | http://uvadoc.uva.es/handle/10324/27731 |
| Access Level: | Open access |
| Summary: | Producción Científica |
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