Communication and branding on national tourism websites
Official websites are crucial tools for image dissemination, brand promotion and marketing of destinations. National Tourism Organizations are aware of the need to create, maintain and update an Official Destination Website in order to engage with current and potential visitors. This paper presents...
| Autores: | , |
|---|---|
| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2015 |
| País: | España |
| Recursos: | Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya) |
| Repositorio: | Recercat. Dipósit de la Recerca de Catalunya |
| OAI Identifier: | oai:recercat.cat:10230/32566 |
| Acesso em linha: | http://hdl.handle.net/10230/32566 http://dx.doi.org/10.7764/cdi.37.682 |
| Access Level: | acceso abierto |
| Palavra-chave: | Destination branding e-tourism Website assessment National tourist destination Official destination website Destination marketing organization Web quality index Evaluación de sitios web Destino turístico nacional Sitio web oficial de turismo Organización de marketing de destino Índice de calidad web Branding de destino e-turismo Avaliação de sites Destinos nacionais de turismo Sites oficiais de destinos turísticos Marketing de destinos turísticos Índice de qualidade web |
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Communication and branding on national tourism websitesFernández Cavia, Josep, 1963-Castro, DanielaDestination brandinge-tourismWebsite assessmentNational tourist destinationOfficial destination websiteDestination marketing organizationWeb quality indexEvaluación de sitios webDestino turístico nacionalSitio web oficial de turismoOrganización de marketing de destinoÍndice de calidad webBranding de destinoe-turismoAvaliação de sitesDestinos nacionais de turismoSites oficiais de destinos turísticosMarketing de destinos turísticosÍndice de qualidade webOfficial websites are crucial tools for image dissemination, brand promotion and marketing of destinations. National Tourism Organizations are aware of the need to create, maintain and update an Official Destination Website in order to engage with current and potential visitors. This paper presents a quality assessment of the official destination websites of five countries –Spain, Brazil, Argentina, Chile and China– obtained from applying the Web Quality Index. The results show that the best quality is achieved by Spain’s official destination website followed by those of Argentina, Chile, Brazil and China. The research also reveals that the national tourism websites require a clear improvement in areas such as interactivity, persuasiveness and commercialization.This research work has been funded by the project “Online Communication for Destination Brands. Development of an Integrated Assessment Tool: Websites, Mobile Applications and Social Media (CODETUR)” (CSO 2011-22691), of the Ministry of Economy and Competitiveness of the Spanish Government. More information can be found at www.marcasturisticas.org (available only in Spanish).Facultad de Comunicaciones. Pontificia Universidad Católica de Chile201720172015info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttp://hdl.handle.net/10230/32566http://dx.doi.org/10.7764/cdi.37.682reponame:Recercat. Dipósit de la Recerca de Catalunyainstname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)InglésCuadernos.info. 2015;(37):167-85info:eu-repo/grantAgreement/ES/3PN/CSO2011-22691Todos los derechos reservados © 2015 Cuadernos.infoinfo:eu-repo/semantics/openAccessoai:recercat.cat:10230/325662026-05-29T05:05:01Z |
| dc.title.none.fl_str_mv |
Communication and branding on national tourism websites |
| title |
Communication and branding on national tourism websites |
| spellingShingle |
Communication and branding on national tourism websites Fernández Cavia, Josep, 1963- Destination branding e-tourism Website assessment National tourist destination Official destination website Destination marketing organization Web quality index Evaluación de sitios web Destino turístico nacional Sitio web oficial de turismo Organización de marketing de destino Índice de calidad web Branding de destino e-turismo Avaliação de sites Destinos nacionais de turismo Sites oficiais de destinos turísticos Marketing de destinos turísticos Índice de qualidade web |
| title_short |
Communication and branding on national tourism websites |
| title_full |
Communication and branding on national tourism websites |
| title_fullStr |
Communication and branding on national tourism websites |
| title_full_unstemmed |
Communication and branding on national tourism websites |
| title_sort |
Communication and branding on national tourism websites |
| dc.creator.none.fl_str_mv |
Fernández Cavia, Josep, 1963- Castro, Daniela |
| author |
Fernández Cavia, Josep, 1963- |
| author_facet |
Fernández Cavia, Josep, 1963- Castro, Daniela |
| author_role |
author |
| author2 |
Castro, Daniela |
| author2_role |
author |
| dc.subject.none.fl_str_mv |
Destination branding e-tourism Website assessment National tourist destination Official destination website Destination marketing organization Web quality index Evaluación de sitios web Destino turístico nacional Sitio web oficial de turismo Organización de marketing de destino Índice de calidad web Branding de destino e-turismo Avaliação de sites Destinos nacionais de turismo Sites oficiais de destinos turísticos Marketing de destinos turísticos Índice de qualidade web |
| topic |
Destination branding e-tourism Website assessment National tourist destination Official destination website Destination marketing organization Web quality index Evaluación de sitios web Destino turístico nacional Sitio web oficial de turismo Organización de marketing de destino Índice de calidad web Branding de destino e-turismo Avaliação de sites Destinos nacionais de turismo Sites oficiais de destinos turísticos Marketing de destinos turísticos Índice de qualidade web |
| description |
Official websites are crucial tools for image dissemination, brand promotion and marketing of destinations. National Tourism Organizations are aware of the need to create, maintain and update an Official Destination Website in order to engage with current and potential visitors. This paper presents a quality assessment of the official destination websites of five countries –Spain, Brazil, Argentina, Chile and China– obtained from applying the Web Quality Index. The results show that the best quality is achieved by Spain’s official destination website followed by those of Argentina, Chile, Brazil and China. The research also reveals that the national tourism websites require a clear improvement in areas such as interactivity, persuasiveness and commercialization. |
| publishDate |
2015 |
| dc.date.none.fl_str_mv |
2015 2017 2017 |
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info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
| format |
article |
| status_str |
publishedVersion |
| dc.identifier.none.fl_str_mv |
http://hdl.handle.net/10230/32566 http://dx.doi.org/10.7764/cdi.37.682 |
| url |
http://hdl.handle.net/10230/32566 http://dx.doi.org/10.7764/cdi.37.682 |
| dc.language.none.fl_str_mv |
Inglés |
| language_invalid_str_mv |
Inglés |
| dc.relation.none.fl_str_mv |
Cuadernos.info. 2015;(37):167-85 info:eu-repo/grantAgreement/ES/3PN/CSO2011-22691 |
| dc.rights.none.fl_str_mv |
Todos los derechos reservados © 2015 Cuadernos.info info:eu-repo/semantics/openAccess |
| rights_invalid_str_mv |
Todos los derechos reservados © 2015 Cuadernos.info |
| eu_rights_str_mv |
openAccess |
| dc.format.none.fl_str_mv |
application/pdf application/pdf |
| dc.publisher.none.fl_str_mv |
Facultad de Comunicaciones. Pontificia Universidad Católica de Chile |
| publisher.none.fl_str_mv |
Facultad de Comunicaciones. Pontificia Universidad Católica de Chile |
| dc.source.none.fl_str_mv |
reponame:Recercat. Dipósit de la Recerca de Catalunya instname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya) |
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Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya) |
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Recercat. Dipósit de la Recerca de Catalunya |
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Recercat. Dipósit de la Recerca de Catalunya |
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15.198674 |