Análisis estratégico entre marca fabricante y marca distribuidor en los supermercados de Alicante
[EN] This Project will analyze the aspects of lineal composition (types of brands, manufacturers…), pricing strategies conducted by the different supermarkets and product prices depending of the brand. We study this by analyzing price dispersion, price analysis by kinds of brands and comparative ana...
| Autores: | , |
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| Formato: | artículo |
| Fecha de publicación: | 2013 |
| País: | España |
| Recursos: | Universitat Politècnica de València (UPV) |
| Repositorio: | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| Idioma: | español |
| OAI Identifier: | oai:riunet.upv.es:10251/49685 |
| Acesso em linha: | https://riunet.upv.es/handle/10251/49685 |
| Access Level: | acceso abierto |
| Palavra-chave: | Marca fabricante Marca distribuidor Precios Estrategias Supermercados Manufacturer’s brand Distributor’s brand Prices Strategies Supermarkets ESTADISTICA E INVESTIGACION OPERATIVA |
| Resumo: | [EN] This Project will analyze the aspects of lineal composition (types of brands, manufacturers…), pricing strategies conducted by the different supermarkets and product prices depending of the brand. We study this by analyzing price dispersion, price analysis by kinds of brands and comparative analysis with the different establishments. |
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