The Consequences of Gamification in Mobile Commerce Platform Applications

[EN] Gamification in mobile apps has a research gap, given the potential for gamification to enhance user repurchase intention in a mobile commerce context. This research investigates the concept of gamified m-commerce platform application through the lenses of customer experience and repurchase int...

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Detalhes bibliográficos
Autores: Bouzaabia, Olfa, Ben Arbia, Mohamed, Tai Chui, Kwok, Juárez Varón, David|||0000-0003-3251-8851
Tipo de documento: artigo
Data de publicação:2024
País:España
Recursos:Universitat Politècnica de València (UPV)
Repositório:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
Idioma:inglês
OAI Identifier:oai:riunet.upv.es:10251/222967
Acesso em linha:https://riunet.upv.es/handle/10251/222967
Access Level:Acceso aberto
Palavra-chave:Customer experience
Gamification
Hedonic value
M-commerce platform application
Repurchase intention
Utilitarian value
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spelling The Consequences of Gamification in Mobile Commerce Platform ApplicationsBouzaabia, OlfaBen Arbia, MohamedTai Chui, KwokJuárez Varón, David|||0000-0003-3251-8851Customer experienceGamificationHedonic valueM-commerce platform applicationRepurchase intentionUtilitarian value[EN] Gamification in mobile apps has a research gap, given the potential for gamification to enhance user repurchase intention in a mobile commerce context. This research investigates the concept of gamified m-commerce platform application through the lenses of customer experience and repurchase intention. The study proposes an empirical model to examine the relationship between hedonic value, utilitarian value, customer experience, and repurchase intention in the context of mobile commerce platform application. It is underscoring the importance of exploring the application of gamified m-commerce platforms and their impact on customer experience and repurchase intention. The findings contribute to the existing body of literature on online retail by offering new insights into the implications of gamified m-commerce platform applications. A quantitative research approach was employed, and an online questionnaire was used to gather data. The collected data from a sample of 270 mobile commerce shoppers was analyzed. The results supported all direct hypothesized associations among variables.IGI GlobalDepartamento de Ingeniería Mecánica y de Materiales Instituto Universitario de Investigación de Tecnología de los Materiales de la UPVEscuela Politécnica Superior de AlcoyRepositorio Institucional de la Universitat Politècnica de València Riunet20242024-01-01journal articlehttp://purl.org/coar/resource_type/c_6501VoRhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleapplication/pdfhttps://riunet.upv.es/handle/10251/222967reponame:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valénciainstname:Universitat Politècnica de València (UPV)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2Reconocimiento (by)http://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessoai:riunet.upv.es:10251/2229672026-06-13T07:49:27Z
dc.title.none.fl_str_mv The Consequences of Gamification in Mobile Commerce Platform Applications
title The Consequences of Gamification in Mobile Commerce Platform Applications
spellingShingle The Consequences of Gamification in Mobile Commerce Platform Applications
Bouzaabia, Olfa
Customer experience
Gamification
Hedonic value
M-commerce platform application
Repurchase intention
Utilitarian value
title_short The Consequences of Gamification in Mobile Commerce Platform Applications
title_full The Consequences of Gamification in Mobile Commerce Platform Applications
title_fullStr The Consequences of Gamification in Mobile Commerce Platform Applications
title_full_unstemmed The Consequences of Gamification in Mobile Commerce Platform Applications
title_sort The Consequences of Gamification in Mobile Commerce Platform Applications
dc.creator.none.fl_str_mv Bouzaabia, Olfa
Ben Arbia, Mohamed
Tai Chui, Kwok
Juárez Varón, David|||0000-0003-3251-8851
author Bouzaabia, Olfa
author_facet Bouzaabia, Olfa
Ben Arbia, Mohamed
Tai Chui, Kwok
Juárez Varón, David|||0000-0003-3251-8851
author_role author
author2 Ben Arbia, Mohamed
Tai Chui, Kwok
Juárez Varón, David|||0000-0003-3251-8851
author2_role author
author
author
dc.contributor.none.fl_str_mv Departamento de Ingeniería Mecánica y de Materiales
 Instituto Universitario de Investigación de Tecnología de los Materiales de la UPV
Escuela Politécnica Superior de Alcoy
Repositorio Institucional de la Universitat Politècnica de València Riunet
dc.subject.none.fl_str_mv Customer experience
Gamification
Hedonic value
M-commerce platform application
Repurchase intention
Utilitarian value
topic Customer experience
Gamification
Hedonic value
M-commerce platform application
Repurchase intention
Utilitarian value
description [EN] Gamification in mobile apps has a research gap, given the potential for gamification to enhance user repurchase intention in a mobile commerce context. This research investigates the concept of gamified m-commerce platform application through the lenses of customer experience and repurchase intention. The study proposes an empirical model to examine the relationship between hedonic value, utilitarian value, customer experience, and repurchase intention in the context of mobile commerce platform application. It is underscoring the importance of exploring the application of gamified m-commerce platforms and their impact on customer experience and repurchase intention. The findings contribute to the existing body of literature on online retail by offering new insights into the implications of gamified m-commerce platform applications. A quantitative research approach was employed, and an online questionnaire was used to gather data. The collected data from a sample of 270 mobile commerce shoppers was analyzed. The results supported all direct hypothesized associations among variables.
publishDate 2024
dc.date.none.fl_str_mv 2024
2024-01-01
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
VoR
http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://riunet.upv.es/handle/10251/222967
url https://riunet.upv.es/handle/10251/222967
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Reconocimiento (by)
http://creativecommons.org/licenses/by/4.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Reconocimiento (by)
http://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv IGI Global
publisher.none.fl_str_mv IGI Global
dc.source.none.fl_str_mv reponame:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
instname:Universitat Politècnica de València (UPV)
instname_str Universitat Politècnica de València (UPV)
reponame_str RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
collection RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,812455

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