Los openings, antesala del relato de ficción en televisión: identidad y marca

Opening sequences, the entrance hall on television fiction: identity building and brand ABSTRACT: Opening sequences has been suffered from a transformation process until becoming an integral and integrating part of fictional story. The present text collects a study of the opening of Isabel, Víctor R...

ver descrição completa

Detalhes bibliográficos
Autores: Magro-Vela, Silvia, Puebla Martínez, Belén, Baraybar Fernández, Antonio
Formato: artículo
Fecha de publicación:2020
País:España
Recursos:Universidad Rey Juan Carlos
Repositorio:BURJC-Digital. Repositorio Institucional de la Universidad Rey Juan Carlos
OAI Identifier:oai:burjcdigital.urjc.es:10115/27909
Acesso em linha:https://hdl.handle.net/10115/27909
Access Level:acceso abierto
Palavra-chave:Series de televisión
Opening
Análisis narrativo
Diseño gráfico
Identidad
Descrição
Resumo:Opening sequences, the entrance hall on television fiction: identity building and brand ABSTRACT: Opening sequences has been suffered from a transformation process until becoming an integral and integrating part of fictional story. The present text collects a study of the opening of Isabel, Víctor Ros and El Ministerio del tiempo, created by Javier Olivares. A research developed from four main points of work, analysis of formal, narrative, typographic and sound aspects. Through common and dissimilar traits shared with credit titles, it is about proving the relationship with the building process of identity and brand of the audiovisual product as an independent unit from its creator. Keywords: opening, television shows, narrative analysis, graphic design, identity.