El impacto de las nuevas tecnologías en los destinos turísticos de montaña: el Valle de Camprodon como estudio de caso

The tourist image is a social construction (a combination of visual, tactile and olfactory sensations associated to a location) with a high influence in the selection of the destination and on the satisfaction levels of tourists. The present article intents to analyse the relations of causality, com...

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Detalhes bibliográficos
Autor: Noguer Juncà, Ester
Tipo de documento: artigo
Estado:Versão publicada
Data de publicação:2017
País:España
Recursos:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
Repositório:Recercat. Dipósit de la Recerca de Catalunya
OAI Identifier:oai:recercat.cat:10256/18562
Acesso em linha:http://hdl.handle.net/10256/18562
Access Level:Acceso aberto
Palavra-chave:Turisme de muntanya -- Catalunya -- Camprodón
Mountains -- Recreational use -- Catalonia -- Camprodón
Publicitat -- Màrqueting
Advertising -- Marketing
Descrição
Resumo:The tourist image is a social construction (a combination of visual, tactile and olfactory sensations associated to a location) with a high influence in the selection of the destination and on the satisfaction levels of tourists. The present article intents to analyse the relations of causality, complementarity or opposition between the emitted and perceived image through digital communication channels, specifically the emitted image in the official administrations of tourist promotion websites and the perceived image by the visitor that shows in the social network flickr