Online popularity as a development factor for cooperatives in the winegrowing sector

Spain is a global leader in the wine sector in terms of production capacity, which is in stark contrast to its low domestic wine consumption. This situation forces Spanish producers to develop a clear focus on exports. Traditionally, the business model in Spain has been based on low prices, high vol...

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Detalhes bibliográficos
Autores: Bernal-Jurado, Enrique, Mozas-Moral, Adoración, Fernández-Uclés, Domingo, Medina-Viruel, Miguel Jesús
Formato: artículo
Estado:Versión publicada
Fecha de publicación:2021
País:España
Recursos:Universidad de Jaén
Repositorio:RUJA. Repositorio Institucional de la Producción Científica de la Universidad de Jaén
OAI Identifier:oai:ruja.ujaen.es:10953/4711
Acesso em linha:https://doi.org/10.1016/j.jbusres.2020.09.064
https://www.sciencedirect.com/science/article/pii/S014829632030641X
https://hdl.handle.net/10953/4711
Access Level:acceso abierto
Palavra-chave:Winegrowing sector
Cooperatives
Websites
Organic agriculture
Fuzzy-set qualitative comparative analysis (fsQCA)
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repository_id_str
spelling Online popularity as a development factor for cooperatives in the winegrowing sectorBernal-Jurado, EnriqueMozas-Moral, AdoraciónFernández-Uclés, DomingoMedina-Viruel, Miguel JesúsWinegrowing sectorCooperativesWebsitesOrganic agricultureFuzzy-set qualitative comparative analysis (fsQCA)Spain is a global leader in the wine sector in terms of production capacity, which is in stark contrast to its low domestic wine consumption. This situation forces Spanish producers to develop a clear focus on exports. Traditionally, the business model in Spain has been based on low prices, high volumes, and a strong dependence on traditional markets, which places Spain at a clear competitive disadvantage in terms of value. Given these commercial challenges in this sector, where cooperatives play a central role, information and communication technologies, particularly websites, offer a source of competitive advantage. The main aim of this research is to analyze the organizational factors and commercial features that are associated with the online popularity of wine producers. This study seeks to verify the influence of organizational aspects (company size and integration), commercial features (sales of bottled wine, internationalization, and organic certification), and website quality on the popularity of corporate websites. The analysis was conducted using fuzzy-set qualitative comparative analysis (fsQCA). The results reveal that the number of website visits is positively related to business integration, organic certification, export activity, website quality, and the marketing of bottled wine.Elsevier202520252021info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://doi.org/10.1016/j.jbusres.2020.09.064https://www.sciencedirect.com/science/article/pii/S014829632030641Xhttps://hdl.handle.net/10953/4711reponame:RUJA. Repositorio Institucional de la Producción Científica de la Universidad de Jaéninstname:Universidad de JaénInglésJournal of Business Researchinfo:eu-repo/semantics/openAccessoai:ruja.ujaen.es:10953/47112026-06-24T12:41:07Z
dc.title.none.fl_str_mv Online popularity as a development factor for cooperatives in the winegrowing sector
title Online popularity as a development factor for cooperatives in the winegrowing sector
spellingShingle Online popularity as a development factor for cooperatives in the winegrowing sector
Bernal-Jurado, Enrique
Winegrowing sector
Cooperatives
Websites
Organic agriculture
Fuzzy-set qualitative comparative analysis (fsQCA)
title_short Online popularity as a development factor for cooperatives in the winegrowing sector
title_full Online popularity as a development factor for cooperatives in the winegrowing sector
title_fullStr Online popularity as a development factor for cooperatives in the winegrowing sector
title_full_unstemmed Online popularity as a development factor for cooperatives in the winegrowing sector
title_sort Online popularity as a development factor for cooperatives in the winegrowing sector
dc.creator.none.fl_str_mv Bernal-Jurado, Enrique
Mozas-Moral, Adoración
Fernández-Uclés, Domingo
Medina-Viruel, Miguel Jesús
author Bernal-Jurado, Enrique
author_facet Bernal-Jurado, Enrique
Mozas-Moral, Adoración
Fernández-Uclés, Domingo
Medina-Viruel, Miguel Jesús
author_role author
author2 Mozas-Moral, Adoración
Fernández-Uclés, Domingo
Medina-Viruel, Miguel Jesús
author2_role author
author
author
dc.subject.none.fl_str_mv Winegrowing sector
Cooperatives
Websites
Organic agriculture
Fuzzy-set qualitative comparative analysis (fsQCA)
topic Winegrowing sector
Cooperatives
Websites
Organic agriculture
Fuzzy-set qualitative comparative analysis (fsQCA)
description Spain is a global leader in the wine sector in terms of production capacity, which is in stark contrast to its low domestic wine consumption. This situation forces Spanish producers to develop a clear focus on exports. Traditionally, the business model in Spain has been based on low prices, high volumes, and a strong dependence on traditional markets, which places Spain at a clear competitive disadvantage in terms of value. Given these commercial challenges in this sector, where cooperatives play a central role, information and communication technologies, particularly websites, offer a source of competitive advantage. The main aim of this research is to analyze the organizational factors and commercial features that are associated with the online popularity of wine producers. This study seeks to verify the influence of organizational aspects (company size and integration), commercial features (sales of bottled wine, internationalization, and organic certification), and website quality on the popularity of corporate websites. The analysis was conducted using fuzzy-set qualitative comparative analysis (fsQCA). The results reveal that the number of website visits is positively related to business integration, organic certification, export activity, website quality, and the marketing of bottled wine.
publishDate 2021
dc.date.none.fl_str_mv 2021
2025
2025
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://doi.org/10.1016/j.jbusres.2020.09.064
https://www.sciencedirect.com/science/article/pii/S014829632030641X
https://hdl.handle.net/10953/4711
url https://doi.org/10.1016/j.jbusres.2020.09.064
https://www.sciencedirect.com/science/article/pii/S014829632030641X
https://hdl.handle.net/10953/4711
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Journal of Business Research
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Elsevier
publisher.none.fl_str_mv Elsevier
dc.source.none.fl_str_mv reponame:RUJA. Repositorio Institucional de la Producción Científica de la Universidad de Jaén
instname:Universidad de Jaén
instname_str Universidad de Jaén
reponame_str RUJA. Repositorio Institucional de la Producción Científica de la Universidad de Jaén
collection RUJA. Repositorio Institucional de la Producción Científica de la Universidad de Jaén
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,812455

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