Advertising and quality improving strategies in a supply chain when facing potential crises

In this paper, we consider a supply chain that faces a potential brand crisis, with one manufacturer deciding quality improvement and global advertising levels, and one retailer determining local advertising effort. The goodwill model proposed by Nerlove and Arrow (1962) is adopted here under the as...

Full description

Bibliographic Details
Authors: Lu, Lijue, Navas, Jorge
Format: article
Status:Versión aceptada para publicación
Publication Date:2021
Country:España
Institution:Universidad de Barcelona
Repository:Dipòsit Digital de la UB
OAI Identifier:oai:diposit.ub.edu:2445/182636
Online Access:https://hdl.handle.net/2445/182636
Access Level:Open access
Keyword:Publicitat
Logística industrial
Control de qualitat
Màrqueting
Càlcul diferencial
Advertising
Business logistics
Quality control
Marketing
Differential calculus
id ES_3d55ef2082deb2e01443ecd1adb13686
oai_identifier_str oai:diposit.ub.edu:2445/182636
network_acronym_str ES
network_name_str España
repository_id_str
spelling Advertising and quality improving strategies in a supply chain when facing potential crisesLu, LijueNavas, JorgePublicitatLogística industrialControl de qualitatMàrquetingCàlcul diferencialAdvertisingBusiness logisticsQuality controlMarketingDifferential calculusIn this paper, we consider a supply chain that faces a potential brand crisis, with one manufacturer deciding quality improvement and global advertising levels, and one retailer determining local advertising effort. The goodwill model proposed by Nerlove and Arrow (1962) is adopted here under the assumption that when the crisis happens, the companies suffer a sharp decrease in the goodwill. We characterize the feedback Nash equilibrium, and then we compare the corresponding quality and advertising strategies and outcomes with those of the case where the potential crises are absent, and where the companies do not invest in quality.(...)Elsevier B.V.2021info:eu-repo/semantics/articleinfo:eu-repo/semantics/acceptedVersionapplication/pdfhttps://hdl.handle.net/2445/182636Articles publicats en revistes (Matemàtica Econòmica, Financera i Actuarial)reponame:Dipòsit Digital de la UBinstname:Universidad de BarcelonaInglésVersió postprint del document publicat a: https://doi.org/10.1016/j.ejor.2020.06.026European Journal of Operational Research, 2021, vol. 288, num. 3, p. 839-851https://doi.org/10.1016/j.ejor.2020.06.026cc-by-nc-nd (c) Elsevier B.V., 2021https://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessoai:diposit.ub.edu:2445/1826362026-05-27T06:46:51Z
dc.title.none.fl_str_mv Advertising and quality improving strategies in a supply chain when facing potential crises
title Advertising and quality improving strategies in a supply chain when facing potential crises
spellingShingle Advertising and quality improving strategies in a supply chain when facing potential crises
Lu, Lijue
Publicitat
Logística industrial
Control de qualitat
Màrqueting
Càlcul diferencial
Advertising
Business logistics
Quality control
Marketing
Differential calculus
title_short Advertising and quality improving strategies in a supply chain when facing potential crises
title_full Advertising and quality improving strategies in a supply chain when facing potential crises
title_fullStr Advertising and quality improving strategies in a supply chain when facing potential crises
title_full_unstemmed Advertising and quality improving strategies in a supply chain when facing potential crises
title_sort Advertising and quality improving strategies in a supply chain when facing potential crises
dc.creator.none.fl_str_mv Lu, Lijue
Navas, Jorge
author Lu, Lijue
author_facet Lu, Lijue
Navas, Jorge
author_role author
author2 Navas, Jorge
author2_role author
dc.subject.none.fl_str_mv Publicitat
Logística industrial
Control de qualitat
Màrqueting
Càlcul diferencial
Advertising
Business logistics
Quality control
Marketing
Differential calculus
topic Publicitat
Logística industrial
Control de qualitat
Màrqueting
Càlcul diferencial
Advertising
Business logistics
Quality control
Marketing
Differential calculus
description In this paper, we consider a supply chain that faces a potential brand crisis, with one manufacturer deciding quality improvement and global advertising levels, and one retailer determining local advertising effort. The goodwill model proposed by Nerlove and Arrow (1962) is adopted here under the assumption that when the crisis happens, the companies suffer a sharp decrease in the goodwill. We characterize the feedback Nash equilibrium, and then we compare the corresponding quality and advertising strategies and outcomes with those of the case where the potential crises are absent, and where the companies do not invest in quality.(...)
publishDate 2021
dc.date.none.fl_str_mv 2021
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/acceptedVersion
format article
status_str acceptedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/2445/182636
url https://hdl.handle.net/2445/182636
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Versió postprint del document publicat a: https://doi.org/10.1016/j.ejor.2020.06.026
European Journal of Operational Research, 2021, vol. 288, num. 3, p. 839-851
https://doi.org/10.1016/j.ejor.2020.06.026
dc.rights.none.fl_str_mv cc-by-nc-nd (c) Elsevier B.V., 2021
https://creativecommons.org/licenses/by-nc-nd/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv cc-by-nc-nd (c) Elsevier B.V., 2021
https://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Elsevier B.V.
publisher.none.fl_str_mv Elsevier B.V.
dc.source.none.fl_str_mv Articles publicats en revistes (Matemàtica Econòmica, Financera i Actuarial)
reponame:Dipòsit Digital de la UB
instname:Universidad de Barcelona
instname_str Universidad de Barcelona
reponame_str Dipòsit Digital de la UB
collection Dipòsit Digital de la UB
repository.name.fl_str_mv
repository.mail.fl_str_mv
_version_ 1869406433395605504
score 15,301629

Similar Items