Analysis of spa tourist motivations : a segmentation approach based on discriminant analysis

Changes in lifestyle and a growing awareness of the importance of health and quality of life are leading to a growing interest in health tourism in general and spa tourism in particular. For this reason, spa tourist motivations are changing and expanding, going from uni-motivational behaviours (cure...

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Authors: Sánchez Rivero, Marcelino, Rodríguez Rangel, Cristina, Andrades Caldito, Lidia
Format: article
Publication Date:2016
Country:España
Institution:Universidad de Huelva (UHU)
Repository:Arias Montano. Repositorio Institucional de la Universidad de Huelva
Language:English
OAI Identifier:oai:ariasmontano.uhu.es:10272/12443
Online Access:http://hdl.handle.net/10272/12443
Access Level:Open access
Keyword:Spa tourism
Motivation
Extremadura
Discriminant analysis
Segmentation
Multi-motivated clients
id ES_3d1c9118741a0dbb5bf0f91500e42e92
oai_identifier_str oai:ariasmontano.uhu.es:10272/12443
network_acronym_str ES
network_name_str España
repository_id_str
dc.title.none.fl_str_mv Analysis of spa tourist motivations : a segmentation approach based on discriminant analysis
title Analysis of spa tourist motivations : a segmentation approach based on discriminant analysis
spellingShingle Analysis of spa tourist motivations : a segmentation approach based on discriminant analysis
Sánchez Rivero, Marcelino
Spa tourism
Motivation
Extremadura
Discriminant analysis
Segmentation
Multi-motivated clients
title_short Analysis of spa tourist motivations : a segmentation approach based on discriminant analysis
title_full Analysis of spa tourist motivations : a segmentation approach based on discriminant analysis
title_fullStr Analysis of spa tourist motivations : a segmentation approach based on discriminant analysis
title_full_unstemmed Analysis of spa tourist motivations : a segmentation approach based on discriminant analysis
title_sort Analysis of spa tourist motivations : a segmentation approach based on discriminant analysis
dc.creator.none.fl_str_mv Sánchez Rivero, Marcelino
Rodríguez Rangel, Cristina
Andrades Caldito, Lidia
author Sánchez Rivero, Marcelino
author_facet Sánchez Rivero, Marcelino
Rodríguez Rangel, Cristina
Andrades Caldito, Lidia
author_role author
author2 Rodríguez Rangel, Cristina
Andrades Caldito, Lidia
author2_role author
author
dc.contributor.none.fl_str_mv
dc.subject.none.fl_str_mv Spa tourism
Motivation
Extremadura
Discriminant analysis
Segmentation
Multi-motivated clients
topic Spa tourism
Motivation
Extremadura
Discriminant analysis
Segmentation
Multi-motivated clients
description Changes in lifestyle and a growing awareness of the importance of health and quality of life are leading to a growing interest in health tourism in general and spa tourism in particular. For this reason, spa tourist motivations are changing and expanding, going from uni-motivational behaviours (cure an ailment or disease) to other that are clearly multimotivational (rest, relaxation, visit to cultural and natural destinations, enjoyment of food, etc.). The aim of this paper is to confirm the existence of a multi-motivational behaviour pattern in spa tourism as well as to quantify the percentage of the current demand showing this pattern. To do this, with the help of a discriminant analysis used to quantify the probability of the existence of several specific reasons for the practice of thermalism (search for rewarding emotions and feelings; improvement of health; relax; and improvement of physical condition), a segmentation of the demand of spa services in Extremadura (Spain) has been carried out. The results allow researchers to define three groups of tourists: the unmotivated, the multimotivated and the half-motivated. Multi-motivated tourists represent less than 14% of the total number of tourists, and show a high motivation to improve their physical condition and their health, as well as to simply relax in a spa resort. Consequently, although they still represent a small percentage of the market, multi-motivational behaviour in spa tourism is regarded as an emerging segment that will change both the future of spa resorts offer and the way in which customer demands are managed.
publishDate 2016
dc.date.none.fl_str_mv 2016
2016-01-01
2016
2016-01-01
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv http://hdl.handle.net/10272/12443
url http://hdl.handle.net/10272/12443
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Atribución-NoComercial-SinDerivadas 3.0 España
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Atribución-NoComercial-SinDerivadas 3.0 España
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidad de Huelva
publisher.none.fl_str_mv Universidad de Huelva
dc.source.none.fl_str_mv reponame:Arias Montano. Repositorio Institucional de la Universidad de Huelva
instname:Universidad de Huelva (UHU)
instname_str Universidad de Huelva (UHU)
reponame_str Arias Montano. Repositorio Institucional de la Universidad de Huelva
collection Arias Montano. Repositorio Institucional de la Universidad de Huelva
repository.name.fl_str_mv
repository.mail.fl_str_mv
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spelling Analysis of spa tourist motivations : a segmentation approach based on discriminant analysisSánchez Rivero, MarcelinoRodríguez Rangel, CristinaAndrades Caldito, LidiaSpa tourismMotivationExtremaduraDiscriminant analysisSegmentationMulti-motivated clientsChanges in lifestyle and a growing awareness of the importance of health and quality of life are leading to a growing interest in health tourism in general and spa tourism in particular. For this reason, spa tourist motivations are changing and expanding, going from uni-motivational behaviours (cure an ailment or disease) to other that are clearly multimotivational (rest, relaxation, visit to cultural and natural destinations, enjoyment of food, etc.). The aim of this paper is to confirm the existence of a multi-motivational behaviour pattern in spa tourism as well as to quantify the percentage of the current demand showing this pattern. To do this, with the help of a discriminant analysis used to quantify the probability of the existence of several specific reasons for the practice of thermalism (search for rewarding emotions and feelings; improvement of health; relax; and improvement of physical condition), a segmentation of the demand of spa services in Extremadura (Spain) has been carried out. The results allow researchers to define three groups of tourists: the unmotivated, the multimotivated and the half-motivated. Multi-motivated tourists represent less than 14% of the total number of tourists, and show a high motivation to improve their physical condition and their health, as well as to simply relax in a spa resort. Consequently, although they still represent a small percentage of the market, multi-motivational behaviour in spa tourism is regarded as an emerging segment that will change both the future of spa resorts offer and the way in which customer demands are managed.Cambios en el estilo de vida y una mayor concienciación de la importancia de la salud y la calidad de vida están provocando un creciente interés en el turismo de salud en general, pero particularmente en el turismo de spa. Por esta razón, las motivaciones para el turismo de spa están cambiando y expandiéndose, yendo desde comportamientos uni-motivacionales (cura de una dolencia o enfermedad) hasta otros claramente motivacionales (descanso, relajación, visitas culturales y naturales, disfrute de la comida, etc.). El objetivo de este documento es confirmar la existencia de un patrón de comportamiento multi-motivacional en el turismo de spa, así como cuantificar el porcentaje de la demanda actual que muestra este patrón. Para hacer esto, con la ayuda de un análisis discriminante usado para cuantificar la probabilidad de la existencia de varias razones específicas para la práctica del termalismo (búsqueda para recompensar emociones y sentimientos; mejore de la salud; relajación; y mejora de la condición física), una sección de la demanda de los servicios de spa en Extremadura (España) ha sido realizado. Los resultados permiten a los investigadores definir tres grupos de turistas: los no motivados, los multi-motivados, y los medio motivados. Los turistas multi-motivados representan menos del 14% del total del número de turistas y muestran una gran motivación por mejorar su condición física y su salud, así como para relajarse en el complejo. Consecuentemente, a pesar de que representa un pequeño porcentaje del mercado, el comportamiento multi-motivacional en el turismo de spa es visto como un sector emergente que cambiará ambos, el futuro de la oferta de los complejos de spa y la forma en la que se gestionan las demandas de los clientes.Universidad de Huelva20162016-01-0120162016-01-01journal articlehttp://purl.org/coar/resource_type/c_6501info:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10272/12443reponame:Arias Montano. Repositorio Institucional de la Universidad de Huelvainstname:Universidad de Huelva (UHU)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2Atribución-NoComercial-SinDerivadas 3.0 Españahttp://creativecommons.org/licenses/by-nc-nd/3.0/es/info:eu-repo/semantics/openAccessoai:ariasmontano.uhu.es:10272/124432026-06-02T14:58:11Z
score 15,228081

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