An examination of the determining factors of users' intentions to share corporate CSR content on Facebook

Corporate social responsibility (CSR) has become an essential concept in the context of the hospitality industry, where it is considered as a significant factor in competition and firms? survival. However, little is known about the factors that influence electronic word of mouth (eWOM) regarding CSR...

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Autores: Martínez García de Leaniz, Rosa Patricia|||0000-0002-9527-0307, Herrero Crespo, Angel|||0000-0001-8103-9174, García de los Salmones, María del Mar|||0000-0001-5217-4553
Tipo de recurso: artículo
Fecha de publicación:2022
País:España
Institución:Universidad de Cantabria (UC)
Repositorio:UCrea Repositorio Abierto de la Universidad de Cantabria
Idioma:inglés
OAI Identifier:oai:repositorio.unican.es:10902/26980
Acceso en línea:https://hdl.handle.net/10902/26980
Access Level:acceso abierto
Palabra clave:eWOM
CSR communication
Facebook
Expressive information sharing
Environmental consciousness
Homophily
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spelling An examination of the determining factors of users' intentions to share corporate CSR content on FacebookMartínez García de Leaniz, Rosa Patricia|||0000-0002-9527-0307Herrero Crespo, Angel|||0000-0001-8103-9174García de los Salmones, María del Mar|||0000-0001-5217-4553eWOMCSR communicationFacebookExpressive information sharingEnvironmental consciousnessHomophilyCorporate social responsibility (CSR) has become an essential concept in the context of the hospitality industry, where it is considered as a significant factor in competition and firms? survival. However, little is known about the factors that influence electronic word of mouth (eWOM) regarding CSR communication through social media in the hotel context. This research proposes a comprehensive model including expressive information sharing, environmental consciousness, homophily and attitude towards sharing firms? content (both commercial information and about environmental CSR issues) as predictors of individuals? intention to share firms? content on a specific social networking site (SNS). To test the model empirically, Facebook users were surveyed in Spain. Empirical testing confirms most of the hypothesized effects except the influence of expressive information sharing on attitude towards sharing firms? environmental CSR content, the impact of homophily on attitude towards sharing firms? commercial content, and the influence of this variable on intentions to share content on Facebook.Taylor and Francis Ltd.Universidad de Cantabria20222022-07-01journal articlehttp://purl.org/coar/resource_type/c_6501NAhttp://purl.org/coar/version/c_be7fb7dd8ff6fe43info:eu-repo/semantics/articlehttps://hdl.handle.net/10902/26980Current Issues in Tourism, 2022, 25(13), 2159 - 2176reponame:UCrea Repositorio Abierto de la Universidad de Cantabriainstname:Universidad de Cantabria (UC)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccessoai:repositorio.unican.es:10902/269802026-06-02T12:39:31Z
dc.title.none.fl_str_mv An examination of the determining factors of users' intentions to share corporate CSR content on Facebook
title An examination of the determining factors of users' intentions to share corporate CSR content on Facebook
spellingShingle An examination of the determining factors of users' intentions to share corporate CSR content on Facebook
Martínez García de Leaniz, Rosa Patricia|||0000-0002-9527-0307
eWOM
CSR communication
Facebook
Expressive information sharing
Environmental consciousness
Homophily
title_short An examination of the determining factors of users' intentions to share corporate CSR content on Facebook
title_full An examination of the determining factors of users' intentions to share corporate CSR content on Facebook
title_fullStr An examination of the determining factors of users' intentions to share corporate CSR content on Facebook
title_full_unstemmed An examination of the determining factors of users' intentions to share corporate CSR content on Facebook
title_sort An examination of the determining factors of users' intentions to share corporate CSR content on Facebook
dc.creator.none.fl_str_mv Martínez García de Leaniz, Rosa Patricia|||0000-0002-9527-0307
Herrero Crespo, Angel|||0000-0001-8103-9174
García de los Salmones, María del Mar|||0000-0001-5217-4553
author Martínez García de Leaniz, Rosa Patricia|||0000-0002-9527-0307
author_facet Martínez García de Leaniz, Rosa Patricia|||0000-0002-9527-0307
Herrero Crespo, Angel|||0000-0001-8103-9174
García de los Salmones, María del Mar|||0000-0001-5217-4553
author_role author
author2 Herrero Crespo, Angel|||0000-0001-8103-9174
García de los Salmones, María del Mar|||0000-0001-5217-4553
author2_role author
author
dc.contributor.none.fl_str_mv Universidad de Cantabria
dc.subject.none.fl_str_mv eWOM
CSR communication
Facebook
Expressive information sharing
Environmental consciousness
Homophily
topic eWOM
CSR communication
Facebook
Expressive information sharing
Environmental consciousness
Homophily
description Corporate social responsibility (CSR) has become an essential concept in the context of the hospitality industry, where it is considered as a significant factor in competition and firms? survival. However, little is known about the factors that influence electronic word of mouth (eWOM) regarding CSR communication through social media in the hotel context. This research proposes a comprehensive model including expressive information sharing, environmental consciousness, homophily and attitude towards sharing firms? content (both commercial information and about environmental CSR issues) as predictors of individuals? intention to share firms? content on a specific social networking site (SNS). To test the model empirically, Facebook users were surveyed in Spain. Empirical testing confirms most of the hypothesized effects except the influence of expressive information sharing on attitude towards sharing firms? environmental CSR content, the impact of homophily on attitude towards sharing firms? commercial content, and the influence of this variable on intentions to share content on Facebook.
publishDate 2022
dc.date.none.fl_str_mv 2022
2022-07-01
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
NA
http://purl.org/coar/version/c_be7fb7dd8ff6fe43
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/10902/26980
url https://hdl.handle.net/10902/26980
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Taylor and Francis Ltd.
publisher.none.fl_str_mv Taylor and Francis Ltd.
dc.source.none.fl_str_mv Current Issues in Tourism, 2022, 25(13), 2159 - 2176
reponame:UCrea Repositorio Abierto de la Universidad de Cantabria
instname:Universidad de Cantabria (UC)
instname_str Universidad de Cantabria (UC)
reponame_str UCrea Repositorio Abierto de la Universidad de Cantabria
collection UCrea Repositorio Abierto de la Universidad de Cantabria
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15.301603

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