Online reputation of 4- and 5-star hotels

Purpose – The aim of this research is to analyse how hotels incorporate their online reputation on their official websites, the characteristics of that information, as well as the variables that may influence it. Design/Methodology/Approach – We analysed 503 websites of 4- and 5-star hotels in Andal...

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Detalles Bibliográficos
Autores: Rabadán Martín, Inmaculada, Aguado Correa, Francisco, Padilla Garrido, Nuria
Tipo de recurso: artículo
Fecha de publicación:2020
País:España
Institución:Universidad de Huelva (UHU)
Repositorio:Arias Montano. Repositorio Institucional de la Universidad de Huelva
Idioma:inglés
OAI Identifier:oai:ariasmontano.uhu.es:10272/18903
Acceso en línea:http://hdl.handle.net/10272/18903
Access Level:acceso abierto
Palabra clave:eWOM
Hotel websites
Hotel rating
Online reputation
TripAdvisor
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spelling Online reputation of 4- and 5-star hotelsRabadán Martín, InmaculadaAguado Correa, FranciscoPadilla Garrido, NuriaeWOMHotel websitesHotel ratingOnline reputationTripAdvisorPurpose – The aim of this research is to analyse how hotels incorporate their online reputation on their official websites, the characteristics of that information, as well as the variables that may influence it. Design/Methodology/Approach – We analysed 503 websites of 4- and 5-star hotels in Andalusia (Spain). It was verified on a case-by-case basis whether the hotel publicized its online reputation, the type (numerical or non-numerical) and the source of its reputation (internal or external). In addition, a general profile was established for each establishment. After a descriptive analysis, possible dependent relationships between the online reputation and characteristics of the establishment were analysed. Findings – Over half of the hotels opted to publicize their online reputation on their own websites, and a little over half of those used the external online reputation sources. Both circumstances were related to factors such as modality and the hotel size. TripAdvisor ratings were a reference point among the hotels under analysis. Originality of the research – This study provides insight into the manner in which hotels are reflecting their online reputation on their official websites, the variables that may influence this behaviour and the extent to which the third-party reviews are visible on their websites.Faculty of Tourism and Hospitality Management. University of Rijeka20202020-05-0120202020-05-01journal articlehttp://purl.org/coar/resource_type/c_6501VoRhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10272/18903reponame:Arias Montano. Repositorio Institucional de la Universidad de Huelvainstname:Universidad de Huelva (UHU)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2Atribución-NoComercial-SinDerivadas 3.0 Españahttp://creativecommons.org/licenses/by-nc-nd/3.0/es/info:eu-repo/semantics/openAccessoai:ariasmontano.uhu.es:10272/189032026-06-02T14:58:11Z
dc.title.none.fl_str_mv Online reputation of 4- and 5-star hotels
title Online reputation of 4- and 5-star hotels
spellingShingle Online reputation of 4- and 5-star hotels
Rabadán Martín, Inmaculada
eWOM
Hotel websites
Hotel rating
Online reputation
TripAdvisor
title_short Online reputation of 4- and 5-star hotels
title_full Online reputation of 4- and 5-star hotels
title_fullStr Online reputation of 4- and 5-star hotels
title_full_unstemmed Online reputation of 4- and 5-star hotels
title_sort Online reputation of 4- and 5-star hotels
dc.creator.none.fl_str_mv Rabadán Martín, Inmaculada
Aguado Correa, Francisco
Padilla Garrido, Nuria
author Rabadán Martín, Inmaculada
author_facet Rabadán Martín, Inmaculada
Aguado Correa, Francisco
Padilla Garrido, Nuria
author_role author
author2 Aguado Correa, Francisco
Padilla Garrido, Nuria
author2_role author
author
dc.contributor.none.fl_str_mv
dc.subject.none.fl_str_mv eWOM
Hotel websites
Hotel rating
Online reputation
TripAdvisor
topic eWOM
Hotel websites
Hotel rating
Online reputation
TripAdvisor
description Purpose – The aim of this research is to analyse how hotels incorporate their online reputation on their official websites, the characteristics of that information, as well as the variables that may influence it. Design/Methodology/Approach – We analysed 503 websites of 4- and 5-star hotels in Andalusia (Spain). It was verified on a case-by-case basis whether the hotel publicized its online reputation, the type (numerical or non-numerical) and the source of its reputation (internal or external). In addition, a general profile was established for each establishment. After a descriptive analysis, possible dependent relationships between the online reputation and characteristics of the establishment were analysed. Findings – Over half of the hotels opted to publicize their online reputation on their own websites, and a little over half of those used the external online reputation sources. Both circumstances were related to factors such as modality and the hotel size. TripAdvisor ratings were a reference point among the hotels under analysis. Originality of the research – This study provides insight into the manner in which hotels are reflecting their online reputation on their official websites, the variables that may influence this behaviour and the extent to which the third-party reviews are visible on their websites.
publishDate 2020
dc.date.none.fl_str_mv 2020
2020-05-01
2020
2020-05-01
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
VoR
http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv http://hdl.handle.net/10272/18903
url http://hdl.handle.net/10272/18903
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Atribución-NoComercial-SinDerivadas 3.0 España
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Atribución-NoComercial-SinDerivadas 3.0 España
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Faculty of Tourism and Hospitality Management. University of Rijeka
publisher.none.fl_str_mv Faculty of Tourism and Hospitality Management. University of Rijeka
dc.source.none.fl_str_mv reponame:Arias Montano. Repositorio Institucional de la Universidad de Huelva
instname:Universidad de Huelva (UHU)
instname_str Universidad de Huelva (UHU)
reponame_str Arias Montano. Repositorio Institucional de la Universidad de Huelva
collection Arias Montano. Repositorio Institucional de la Universidad de Huelva
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,812455

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