Social Media Use and Digital Self-Perception in University Students

This study examines how social media use relates to university students’ digital self-perception within the framework of sustainable education and the Sustainable Development Goals (SDGs 3 and 4). A quantitative, cross-sectional design was applied to a sample of 261 undergraduate students from CES D...

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Detalles Bibliográficos
Autores: Marqués-Donoso, Albert, Carrasco Polaino, Rafael, Martínez Hernández, Ana, Revuelta Mediavilla, Patricia
Tipo de recurso: artículo
Fecha de publicación:2025
País:España
Institución:Universidad Complutense de Madrid (UCM)
Repositorio:Docta Complutense
Idioma:inglés
OAI Identifier:oai:docta.ucm.es:20.500.14352/128868
Acceso en línea:https://hdl.handle.net/20.500.14352/128868
Access Level:acceso abierto
Palabra clave:3
37.015:316
316.77
Social media
Digital identify
Self-perception
Social media addiction
Digital leisure
Anxiety
Sociología de la educación (Sociología)
Comunicación social
6306.05 Sociología de la Educación
6306.07 Sociología de Los Medios de Comunicación de Masas
Descripción
Sumario:This study examines how social media use relates to university students’ digital self-perception within the framework of sustainable education and the Sustainable Development Goals (SDGs 3 and 4). A quantitative, cross-sectional design was applied to a sample of 261 undergraduate students from CES Don Bosco (Madrid, Spain), with a response rate of 24.4%. Participants (75.1% women; age range 18–44) completed a 36-item instrument developed for this study. An Exploratory Factor Analysis (EFA) identified three dimensions with adequate internal consistency—social comparison and influence on self-image, approval seeking and digital authenticity, and digital dependence and anxiety—while two additional dimensions showed insufficient reliability and were considered exploratory only. Non-parametric analyses (Spearman’s rho and Mann–Whitney U) revealed significant associations between earlier digital initiation, longer daily connection time, and higher scores in comparison, approval seeking, and digital dependence. Women reported higher levels in these dimensions, although effect sizes were small to moderate. Because the design was correlational, these results do not imply causality. The findings offer preliminary empirical support for an analytical model of digital self-perception and highlight the importance of integrating emotional and critical dimensions of digital competence into higher education to promote students’ digital well-being.