Segmentation of passengers on the autism spectrum in their use, preferences and acceptance of digital technology at airports in Spain

Purpose: The present paper answers two significant questions: (1) What are the relative consumer and firm-level effects of marketing through metaverse compared to conventional marketing endeavors? (2) What are the current trends in utilizing the metaverse as reported in the recent literature? Design...

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Authors: Cerdan-Chiscano, Monica, Darcy, Simon
Format: article
Status:Versión aceptada para publicación
Publication Date:2024
Country:España
Institution:Universitat Oberta de Catalunya (UOC)
Repository:O2, repositorio institucional de la UOC
OAI Identifier:oai:openaccess.uoc.edu:10609/150276
Online Access:http://hdl.handle.net/10609/150276
http://doi.org/10.1108/JET-09-2023-0031
Access Level:Open access
Keyword:airport
digital technology
cluster analysis
austism spectrum
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oai_identifier_str oai:openaccess.uoc.edu:10609/150276
network_acronym_str ES
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repository_id_str
spelling Segmentation of passengers on the autism spectrum in their use, preferences and acceptance of digital technology at airports in SpainCerdan-Chiscano, MonicaDarcy, Simonairportdigital technologycluster analysisaustism spectrumPurpose: The present paper answers two significant questions: (1) What are the relative consumer and firm-level effects of marketing through metaverse compared to conventional marketing endeavors? (2) What are the current trends in utilizing the metaverse as reported in the recent literature? Design/methodology/approach: This study employs a systematic literature review methodology, utilizing a Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) flowchart to synthesize existing research. Thirty-five articles written in English were selected and analyzed from two databases, Web of Science and EBSCO Host. Findings: The findings indicate that consumer-level effects of the metaverse include consumer loyalty and brand attachment. The firm-level benefits are decentralization and cost reductions. The paper proposes a framework indicating variables that could attenuate or enhance the association between immersive components of the metaverse and their resultant effects. Originality/value: This study contributes to understanding the role of metaverse in marketing practices related to the marketing mix components. The study conceptualizes a novel framework for the metaverse and its resultant effects.Emerald Publishing Limited202420242024info:eu-repo/semantics/articleinfo:eu-repo/semantics/acceptedVersionapplication/pdfapplication/pdfhttp://hdl.handle.net/10609/150276http://doi.org/10.1108/JET-09-2023-0031reponame:O2, repositorio institucional de la UOCinstname:Universitat Oberta de Catalunya (UOC)InglésJournal of Enabling Technologies, 2024https://doi.org/10.1108/JET-09-2023-0031CC BY-NC 4.0https://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessoai:openaccess.uoc.edu:10609/1502762026-05-28T12:42:01Z
dc.title.none.fl_str_mv Segmentation of passengers on the autism spectrum in their use, preferences and acceptance of digital technology at airports in Spain
title Segmentation of passengers on the autism spectrum in their use, preferences and acceptance of digital technology at airports in Spain
spellingShingle Segmentation of passengers on the autism spectrum in their use, preferences and acceptance of digital technology at airports in Spain
Cerdan-Chiscano, Monica
airport
digital technology
cluster analysis
austism spectrum
title_short Segmentation of passengers on the autism spectrum in their use, preferences and acceptance of digital technology at airports in Spain
title_full Segmentation of passengers on the autism spectrum in their use, preferences and acceptance of digital technology at airports in Spain
title_fullStr Segmentation of passengers on the autism spectrum in their use, preferences and acceptance of digital technology at airports in Spain
title_full_unstemmed Segmentation of passengers on the autism spectrum in their use, preferences and acceptance of digital technology at airports in Spain
title_sort Segmentation of passengers on the autism spectrum in their use, preferences and acceptance of digital technology at airports in Spain
dc.creator.none.fl_str_mv Cerdan-Chiscano, Monica
Darcy, Simon
author Cerdan-Chiscano, Monica
author_facet Cerdan-Chiscano, Monica
Darcy, Simon
author_role author
author2 Darcy, Simon
author2_role author
dc.subject.none.fl_str_mv airport
digital technology
cluster analysis
austism spectrum
topic airport
digital technology
cluster analysis
austism spectrum
description Purpose: The present paper answers two significant questions: (1) What are the relative consumer and firm-level effects of marketing through metaverse compared to conventional marketing endeavors? (2) What are the current trends in utilizing the metaverse as reported in the recent literature? Design/methodology/approach: This study employs a systematic literature review methodology, utilizing a Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) flowchart to synthesize existing research. Thirty-five articles written in English were selected and analyzed from two databases, Web of Science and EBSCO Host. Findings: The findings indicate that consumer-level effects of the metaverse include consumer loyalty and brand attachment. The firm-level benefits are decentralization and cost reductions. The paper proposes a framework indicating variables that could attenuate or enhance the association between immersive components of the metaverse and their resultant effects. Originality/value: This study contributes to understanding the role of metaverse in marketing practices related to the marketing mix components. The study conceptualizes a novel framework for the metaverse and its resultant effects.
publishDate 2024
dc.date.none.fl_str_mv 2024
2024
2024
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/acceptedVersion
format article
status_str acceptedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/10609/150276
http://doi.org/10.1108/JET-09-2023-0031
url http://hdl.handle.net/10609/150276
http://doi.org/10.1108/JET-09-2023-0031
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Journal of Enabling Technologies, 2024
https://doi.org/10.1108/JET-09-2023-0031
dc.rights.none.fl_str_mv CC BY-NC 4.0
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv CC BY-NC 4.0
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Emerald Publishing Limited
publisher.none.fl_str_mv Emerald Publishing Limited
dc.source.none.fl_str_mv reponame:O2, repositorio institucional de la UOC
instname:Universitat Oberta de Catalunya (UOC)
instname_str Universitat Oberta de Catalunya (UOC)
reponame_str O2, repositorio institucional de la UOC
collection O2, repositorio institucional de la UOC
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15.301629

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