Alternative modes of entry in franchising

Franchising has been widely studied from the perspective of the franchisor-fraanchisee relationship and firms’ performance. Meanwhile, entry mode studies have explored various avenues for internationalization by the pace and method of expansion and the governance mode adopted. Companies have used mi...

ver descrição completa

Detalhes bibliográficos
Autores: Rosado-Serrano, Alexander, Navarro García, Antonio
Formato: artículo
Estado:Versión aceptada para publicación
Fecha de publicación:2023
País:España
Recursos:Universidad de Sevilla (US)
Repositorio:idUS. Depósito de Investigación de la Universidad de Sevilla
OAI Identifier:oai:idus.us.es:11441/147107
Acesso em linha:https://hdl.handle.net/11441/147107
https://doi.org/10.1016/j.jbusres.2022.113599
Access Level:acceso abierto
Palavra-chave:Store in store
International franchising partnerships
Omnichannel
Pop up stores
Department stores
id ES_240fceea233572c9c63fced1ed01b8b0
oai_identifier_str oai:idus.us.es:11441/147107
network_acronym_str ES
network_name_str España
repository_id_str
spelling Alternative modes of entry in franchisingRosado-Serrano, AlexanderNavarro García, AntonioStore in storeInternational franchising partnershipsOmnichannelPop up storesDepartment storesFranchising has been widely studied from the perspective of the franchisor-fraanchisee relationship and firms’ performance. Meanwhile, entry mode studies have explored various avenues for internationalization by the pace and method of expansion and the governance mode adopted. Companies have used mixed modes of expansion depending on the features of their domestic and international markets. One form of expansion is the store-in- store strategy, which some firms view as providing real estate revenue and others consider as part of their business model. The increased adoption of this entry mode provides a window for theory development that considers store-in-store franchising and internationalization. Accordingly, this paper draws upon relational contracting theory to develop a conceptual framework for store-in-store franchising using host department stores for the purpose of domestic and international expansion. We also report on a survey to provide managerial in- sights to company executives on the adoption of the store-in-store strategy.ElsevierAdministración de Empresas y Marketing2023info:eu-repo/semantics/articleinfo:eu-repo/semantics/acceptedVersionapplication/pdfapplication/pdfhttps://hdl.handle.net/11441/147107https://doi.org/10.1016/j.jbusres.2022.113599reponame:idUS. Depósito de Investigación de la Universidad de Sevillainstname:Universidad de Sevilla (US)InglésJournal of Business Research, 157, 113599.https://doi.org/10.1016/j.jbusres.2022.113599info:eu-repo/semantics/openAccessoai:idus.us.es:11441/1471072026-06-17T12:51:07Z
dc.title.none.fl_str_mv Alternative modes of entry in franchising
title Alternative modes of entry in franchising
spellingShingle Alternative modes of entry in franchising
Rosado-Serrano, Alexander
Store in store
International franchising partnerships
Omnichannel
Pop up stores
Department stores
title_short Alternative modes of entry in franchising
title_full Alternative modes of entry in franchising
title_fullStr Alternative modes of entry in franchising
title_full_unstemmed Alternative modes of entry in franchising
title_sort Alternative modes of entry in franchising
dc.creator.none.fl_str_mv Rosado-Serrano, Alexander
Navarro García, Antonio
author Rosado-Serrano, Alexander
author_facet Rosado-Serrano, Alexander
Navarro García, Antonio
author_role author
author2 Navarro García, Antonio
author2_role author
dc.contributor.none.fl_str_mv Administración de Empresas y Marketing
dc.subject.none.fl_str_mv Store in store
International franchising partnerships
Omnichannel
Pop up stores
Department stores
topic Store in store
International franchising partnerships
Omnichannel
Pop up stores
Department stores
description Franchising has been widely studied from the perspective of the franchisor-fraanchisee relationship and firms’ performance. Meanwhile, entry mode studies have explored various avenues for internationalization by the pace and method of expansion and the governance mode adopted. Companies have used mixed modes of expansion depending on the features of their domestic and international markets. One form of expansion is the store-in- store strategy, which some firms view as providing real estate revenue and others consider as part of their business model. The increased adoption of this entry mode provides a window for theory development that considers store-in-store franchising and internationalization. Accordingly, this paper draws upon relational contracting theory to develop a conceptual framework for store-in-store franchising using host department stores for the purpose of domestic and international expansion. We also report on a survey to provide managerial in- sights to company executives on the adoption of the store-in-store strategy.
publishDate 2023
dc.date.none.fl_str_mv 2023
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/acceptedVersion
format article
status_str acceptedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/11441/147107
https://doi.org/10.1016/j.jbusres.2022.113599
url https://hdl.handle.net/11441/147107
https://doi.org/10.1016/j.jbusres.2022.113599
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Journal of Business Research, 157, 113599.
https://doi.org/10.1016/j.jbusres.2022.113599
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Elsevier
publisher.none.fl_str_mv Elsevier
dc.source.none.fl_str_mv reponame:idUS. Depósito de Investigación de la Universidad de Sevilla
instname:Universidad de Sevilla (US)
instname_str Universidad de Sevilla (US)
reponame_str idUS. Depósito de Investigación de la Universidad de Sevilla
collection idUS. Depósito de Investigación de la Universidad de Sevilla
repository.name.fl_str_mv
repository.mail.fl_str_mv
_version_ 1869404677387321344
score 15,812455

Registos relacionados