Hotel Management Behavior Model in eWOM Management

Electronic Word-of-Mouth (eWOM) is vital in various industries, particularly in the hospitality sector, where its effects on sales, prices, reputation and other business variables are evident. Understanding how eWOM is accepted and incorporated within organisations is essential for their development...

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Detalhes bibliográficos
Autores: Gilabert, Manuel, Berné Manero, María del Carmen
Formato: artículo
Estado:Versión publicada
Fecha de publicación:2024
País:España
Recursos:Universidad de La Laguna (ULL)
Repositorio:RIULL. Repositorio Institucional de la Universidad de La Laguna
OAI Identifier:oai:riull.ull.es:915/39846
Acesso em linha:http://riull.ull.es/xmlui/handle/915/39846
Access Level:acceso abierto
Palavra-chave:eWOM
hotel management
PLS-SEM
seasonal hotel
management behaviour
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spelling Hotel Management Behavior Model in eWOM ManagementModelo de comportamiento en la gestión del eWOMGilabert, ManuelBerné Manero, María del CarmeneWOMhotel managementPLS-SEMseasonal hotelmanagement behaviourElectronic Word-of-Mouth (eWOM) is vital in various industries, particularly in the hospitality sector, where its effects on sales, prices, reputation and other business variables are evident. Understanding how eWOM is accepted and incorporated within organisations is essential for their development. The present study aims to explain managerial behaviour concerning the use of eWOM in hotels. To achieve this, a Partial Least Squares Structural Equation Modeling (PLS-SEM) model was validated using data from a questionnaire directed at hotels in a coastal region of Argentina, where year-round and seasonal hotels are located. It was found that the use of eWOM in management depends on the management's intention to use the same which is influenced by their attitude towards it. Additionally, attitude is influenced by the perceived usefulness and ease of management, and use is contingent upon the quality of the eWOM.El boca-oído electrónico (eWOM) es de vital importancia en diversas industrias, en particular la hotelera, donde se evidencian efectos en ventas, precios, reputación y otras variables. Comprender cómo se acepta e incorpora gerencialmente el eWOM en las organizaciones es fundamental para el desarrollo de las mismas. El presente estudio tiene como objetivo explicar el comportamiento gerencial en relación al uso de eWOM en hoteles. Para ello se validó un modelo de ecuaciones estructurales PLS-SEM con datos provenientes de un cuestionario dirigido a hoteles de un área costera de Argentina donde hay hoteles anuales y de temporada. Se encontró que el uso de eWOM en la gestión depende de la intención de la gerencia en gestionarlo, la cual a su vez se nutre de su actitud hacia el tema. Adicionalmente, la actitud depende de la utilidad y facilidad percibida, y la utilidad depende de la calidad del eWOM.Universidad de La Laguna, Instituto de Investigación Social y Turismo202420242024info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://riull.ull.es/xmlui/handle/915/39846reponame:RIULL. Repositorio Institucional de la Universidad de La Lagunainstname:Universidad de La Laguna (ULL)InglésPasos, Año 2024, vol. 22, n. 4, pp.705-723;Attribution-NonCommercial-NoDerivatives 4.0 Internacionalhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessoai:riull.ull.es:915/398462026-06-22T13:13:57Z
dc.title.none.fl_str_mv Hotel Management Behavior Model in eWOM Management
Modelo de comportamiento en la gestión del eWOM
title Hotel Management Behavior Model in eWOM Management
spellingShingle Hotel Management Behavior Model in eWOM Management
Gilabert, Manuel
eWOM
hotel management
PLS-SEM
seasonal hotel
management behaviour
title_short Hotel Management Behavior Model in eWOM Management
title_full Hotel Management Behavior Model in eWOM Management
title_fullStr Hotel Management Behavior Model in eWOM Management
title_full_unstemmed Hotel Management Behavior Model in eWOM Management
title_sort Hotel Management Behavior Model in eWOM Management
dc.creator.none.fl_str_mv Gilabert, Manuel
Berné Manero, María del Carmen
author Gilabert, Manuel
author_facet Gilabert, Manuel
Berné Manero, María del Carmen
author_role author
author2 Berné Manero, María del Carmen
author2_role author
dc.subject.none.fl_str_mv eWOM
hotel management
PLS-SEM
seasonal hotel
management behaviour
topic eWOM
hotel management
PLS-SEM
seasonal hotel
management behaviour
description Electronic Word-of-Mouth (eWOM) is vital in various industries, particularly in the hospitality sector, where its effects on sales, prices, reputation and other business variables are evident. Understanding how eWOM is accepted and incorporated within organisations is essential for their development. The present study aims to explain managerial behaviour concerning the use of eWOM in hotels. To achieve this, a Partial Least Squares Structural Equation Modeling (PLS-SEM) model was validated using data from a questionnaire directed at hotels in a coastal region of Argentina, where year-round and seasonal hotels are located. It was found that the use of eWOM in management depends on the management's intention to use the same which is influenced by their attitude towards it. Additionally, attitude is influenced by the perceived usefulness and ease of management, and use is contingent upon the quality of the eWOM.
publishDate 2024
dc.date.none.fl_str_mv 2024
2024
2024
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://riull.ull.es/xmlui/handle/915/39846
url http://riull.ull.es/xmlui/handle/915/39846
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Pasos, Año 2024, vol. 22, n. 4, pp.705-723;
dc.rights.none.fl_str_mv Attribution-NonCommercial-NoDerivatives 4.0 Internacional
http://creativecommons.org/licenses/by-nc-nd/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Attribution-NonCommercial-NoDerivatives 4.0 Internacional
http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Universidad de La Laguna, Instituto de Investigación Social y Turismo
publisher.none.fl_str_mv Universidad de La Laguna, Instituto de Investigación Social y Turismo
dc.source.none.fl_str_mv reponame:RIULL. Repositorio Institucional de la Universidad de La Laguna
instname:Universidad de La Laguna (ULL)
instname_str Universidad de La Laguna (ULL)
reponame_str RIULL. Repositorio Institucional de la Universidad de La Laguna
collection RIULL. Repositorio Institucional de la Universidad de La Laguna
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,812429

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