Journalists on the “dark side”? Self-perception study on the relationship between journalists and corporate communication practitioners in Barcelona
This empirical study explores the self-perception that over a hundred Barcelona journalists have of theirrelationship with corporate communication professionals. The data stems from forty in-depthinterviews and one hundred and thirteen surveys carried out by fifty students of Journalism andCorporate...
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2024 |
| País: | España |
| Institución: | Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya) |
| Repositorio: | Recercat. Dipósit de la Recerca de Catalunya |
| OAI Identifier: | oai:recercat.cat:20.500.14342/4689 |
| Acceso en línea: | http://hdl.handle.net/20.500.14342/4689 https://doi.org/10.56418/txt.18.2.2024.3 |
| Access Level: | acceso abierto |
| Palabra clave: | Periodisme Gabinets de premsa Comunicació corporativa Relacions públiques 65 |
| Sumario: | This empirical study explores the self-perception that over a hundred Barcelona journalists have of theirrelationship with corporate communication professionals. The data stems from forty in-depthinterviews and one hundred and thirteen surveys carried out by fifty students of Journalism andCorporate Communication. The study assesses the effectiveness of different corporate and publicrelations (PR) tools, from classic press conferences to exclusive interviews, and the worst time slots forcontacting journalists, according to the experience of interviewees. The study establishes rules forcorporate communication from the perspective of journalism and sheds some light on the realities ofthe “dark side”. One conclusion is that for journalists nowadays the other side is not that dark after all. |
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