Los nombres de marca: disponibilidad léxica y caracterización
In this research we analyze a corpus of brand names captured through a word association and availability test. In addition to characterizing the new center of interest, we investigate its sociolinguistic stratification, where significant differences occur in the different variables. We then contrast...
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2020 |
| País: | España |
| Institución: | Universidad de Navarra |
| Repositorio: | Dadun. Depósito Académico Digital de la Universidad de Navarra |
| Idioma: | español |
| OAI Identifier: | oai:dadun.unav.edu:10171/61843 |
| Acceso en línea: | https://hdl.handle.net/10171/61843 |
| Access Level: | acceso abierto |
| Palabra clave: | Socionomástica Disponibilidad léxica Nombres de marca Crematónimos |
| Sumario: | In this research we analyze a corpus of brand names captured through a word association and availability test. In addition to characterizing the new center of interest, we investigate its sociolinguistic stratification, where significant differences occur in the different variables. We then contrast the repertoire with other catalogues based on brand renown and strength. Finally, we examine the features that define this lexical category: on the one hand, the external factors of the brand (scope, origin, sector, dimensions, productive category) and, on the other hand, the strictly linguistic features: language of use and naming criteria. The results suggest that the rules governing the creation and dissemination of brand names have an effect on the fixation of brand names on the mental lexicon of speakers. |
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