The role of absorptive capacity and organizational unlearning in the link between social media and service dominant orientation

Purpose – This paper aims to study the relationship between the knowledge obtained in social networks by firms together with the firms’ knowledge absorptive capacity and organizational unlearning as influencers of service-dominant (S-D) orientation, as well as the mediating role of absorption capaci...

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Autores: Ortega Gutiérrez, Jaime, Cepeda Carrión, Ignacio Francisco, Alves, Helena
Tipo de recurso: artículo
Estado:Versión aceptada para publicación
Fecha de publicación:2022
País:España
Institución:Universidad de Sevilla (US)
Repositorio:idUS. Depósito de Investigación de la Universidad de Sevilla
OAI Identifier:oai:idus.us.es:11441/140872
Acceso en línea:https://hdl.handle.net/11441/140872
https://doi.org/10.1108/JKM-06-2020-0487
Access Level:acceso abierto
Palabra clave:Absorptive capacity
Social media
Organizational unlearning
Service-dominant orientation
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spelling The role of absorptive capacity and organizational unlearning in the link between social media and service dominant orientationOrtega Gutiérrez, JaimeCepeda Carrión, Ignacio FranciscoAlves, HelenaAbsorptive capacitySocial mediaOrganizational unlearningService-dominant orientationPurpose – This paper aims to study the relationship between the knowledge obtained in social networks by firms together with the firms’ knowledge absorptive capacity and organizational unlearning as influencers of service-dominant (S-D) orientation, as well as the mediating role of absorption capacity and organizational unlearning in this process. Design/methodology/approach – The sample amounts to 101 responding companies, obtained from the SABI database. The companies belong to the service sector in Spain and have at least 50 employees and 5 years or more of existence in the market. The model was estimated through partial least squares structural equation modeling with smartPLS software 3.2.6. Findings – The results show that the use of social media is very important for firms to acquire knowledge and capabilities that help them to become S-D oriented. In addition, absorptive capacity and unlearning processes are dynamic capabilities necessary to transform the knowledge acquired in social media and to become S-D oriented. Research limitations/implications – Companies’ managers draw conclusions that can generate great value, while better meeting the needs and desires of the market, the more knowledge is obtained. In addition, the use of the knowledge generated in this process will reduce the risk of sudden changes in the market. Practical implications – The more knowledge is gained using social networks, the better the companies’ managers will be able to draw conclusions that can generate great value, while at the same time better satisfying the needs and desires of the market, and thus create capacities that allow the company to be service-oriented. In addition, the use of these knowledge platforms strengthens the strategic advantage of companies through the promotion of innovation and by relating dynamic capabilities with the orientation toward sustainable development. As mentioned above, a process will be generated that will reduce the risk of sudden changes in the market. Originality/value – This is one of the few studies trying to study the antecedents of S-D orientation and the first to study the direct effect of social media use, and the direct and indirect effect of absorptive capacity and organizational unlearning on S-D orientation as dynamic capabilities.Foundation for Science and Technology UIDB/04630/2020Premio Trimestral Publicación Científica Destacada de la US. Facultad de Ciencias Económicas y EmpresarialesPremio Anual Publicación Científica Destacada de la US. Facultad de Ciencias Económicas y EmpresarialesEmeraldAdministración de Empresas y MarketingFoundation for Science and Technology (FCT)2022info:eu-repo/semantics/articleinfo:eu-repo/semantics/acceptedVersionapplication/pdfapplication/pdfhttps://hdl.handle.net/11441/140872https://doi.org/10.1108/JKM-06-2020-0487reponame:idUS. Depósito de Investigación de la Universidad de Sevillainstname:Universidad de Sevilla (US)InglésJournal of Knowledge Management, 26 (4), 920-942.UIDB/04630/2020https://doi.org/10.1108/JKM-06-2020-0487info:eu-repo/semantics/openAccessoai:idus.us.es:11441/1408722026-06-17T12:51:07Z
dc.title.none.fl_str_mv The role of absorptive capacity and organizational unlearning in the link between social media and service dominant orientation
title The role of absorptive capacity and organizational unlearning in the link between social media and service dominant orientation
spellingShingle The role of absorptive capacity and organizational unlearning in the link between social media and service dominant orientation
Ortega Gutiérrez, Jaime
Absorptive capacity
Social media
Organizational unlearning
Service-dominant orientation
title_short The role of absorptive capacity and organizational unlearning in the link between social media and service dominant orientation
title_full The role of absorptive capacity and organizational unlearning in the link between social media and service dominant orientation
title_fullStr The role of absorptive capacity and organizational unlearning in the link between social media and service dominant orientation
title_full_unstemmed The role of absorptive capacity and organizational unlearning in the link between social media and service dominant orientation
title_sort The role of absorptive capacity and organizational unlearning in the link between social media and service dominant orientation
dc.creator.none.fl_str_mv Ortega Gutiérrez, Jaime
Cepeda Carrión, Ignacio Francisco
Alves, Helena
author Ortega Gutiérrez, Jaime
author_facet Ortega Gutiérrez, Jaime
Cepeda Carrión, Ignacio Francisco
Alves, Helena
author_role author
author2 Cepeda Carrión, Ignacio Francisco
Alves, Helena
author2_role author
author
dc.contributor.none.fl_str_mv Administración de Empresas y Marketing
Foundation for Science and Technology (FCT)
dc.subject.none.fl_str_mv Absorptive capacity
Social media
Organizational unlearning
Service-dominant orientation
topic Absorptive capacity
Social media
Organizational unlearning
Service-dominant orientation
description Purpose – This paper aims to study the relationship between the knowledge obtained in social networks by firms together with the firms’ knowledge absorptive capacity and organizational unlearning as influencers of service-dominant (S-D) orientation, as well as the mediating role of absorption capacity and organizational unlearning in this process. Design/methodology/approach – The sample amounts to 101 responding companies, obtained from the SABI database. The companies belong to the service sector in Spain and have at least 50 employees and 5 years or more of existence in the market. The model was estimated through partial least squares structural equation modeling with smartPLS software 3.2.6. Findings – The results show that the use of social media is very important for firms to acquire knowledge and capabilities that help them to become S-D oriented. In addition, absorptive capacity and unlearning processes are dynamic capabilities necessary to transform the knowledge acquired in social media and to become S-D oriented. Research limitations/implications – Companies’ managers draw conclusions that can generate great value, while better meeting the needs and desires of the market, the more knowledge is obtained. In addition, the use of the knowledge generated in this process will reduce the risk of sudden changes in the market. Practical implications – The more knowledge is gained using social networks, the better the companies’ managers will be able to draw conclusions that can generate great value, while at the same time better satisfying the needs and desires of the market, and thus create capacities that allow the company to be service-oriented. In addition, the use of these knowledge platforms strengthens the strategic advantage of companies through the promotion of innovation and by relating dynamic capabilities with the orientation toward sustainable development. As mentioned above, a process will be generated that will reduce the risk of sudden changes in the market. Originality/value – This is one of the few studies trying to study the antecedents of S-D orientation and the first to study the direct effect of social media use, and the direct and indirect effect of absorptive capacity and organizational unlearning on S-D orientation as dynamic capabilities.
publishDate 2022
dc.date.none.fl_str_mv 2022
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/acceptedVersion
format article
status_str acceptedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/11441/140872
https://doi.org/10.1108/JKM-06-2020-0487
url https://hdl.handle.net/11441/140872
https://doi.org/10.1108/JKM-06-2020-0487
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Journal of Knowledge Management, 26 (4), 920-942.
UIDB/04630/2020
https://doi.org/10.1108/JKM-06-2020-0487
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Emerald
publisher.none.fl_str_mv Emerald
dc.source.none.fl_str_mv reponame:idUS. Depósito de Investigación de la Universidad de Sevilla
instname:Universidad de Sevilla (US)
instname_str Universidad de Sevilla (US)
reponame_str idUS. Depósito de Investigación de la Universidad de Sevilla
collection idUS. Depósito de Investigación de la Universidad de Sevilla
repository.name.fl_str_mv
repository.mail.fl_str_mv
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