Understanding and leveraging the impact of response latency on user behaviour in web wearch

The interplay between the response latency of web search systems and users’ search experience has only recently started to attract research attention, despite the important implications of response latency on monetisation of such systems. In this work, we carry out two complementary studies to inves...

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Detalhes bibliográficos
Autores: Arapakis, Ioannis, Cambazoglu, B. Barla, Freire, Ana
Formato: artículo
Estado:Versión aceptada para publicación
Fecha de publicación:2017
País:España
Recursos:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
Repositorio:Recercat. Dipósit de la Recerca de Catalunya
OAI Identifier:oai:recercat.cat:10230/32777
Acesso em linha:http://hdl.handle.net/10230/32777
http://dx.doi.org/10.1145/3106372
Access Level:acceso abierto
Palavra-chave:Web search engine
Response latency
User behaviour
Search experience
User engagement
Click prediction
Energy consumption
Green information retrieval
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spelling Understanding and leveraging the impact of response latency on user behaviour in web wearchArapakis, IoannisCambazoglu, B. BarlaFreire, AnaWeb search engineResponse latencyUser behaviourSearch experienceUser engagementClick predictionEnergy consumptionGreen information retrievalThe interplay between the response latency of web search systems and users’ search experience has only recently started to attract research attention, despite the important implications of response latency on monetisation of such systems. In this work, we carry out two complementary studies to investigate the impact of response latency on users’ searching behaviour in web search engines. We first conduct a controlled user study to investigate the sensitivity of users to increasing delays in response latency. This study shows that the users of a fast search system are more sensitive to delays than the users of a slow search system. Moreover, the study finds that users are more likely to notice the response latency delays beyond a certain latency threshold, their search experience potentially being affected. We then analyse a large number of search queries obtained from Yahoo Web Search to investigate the impact of response latency on users’ click behaviour. This analysis demonstrates the significant change in click behaviour as the response latency increases. We also find that certain user, context, and query attributes play a role in the way increasing response latency affects the click behaviour. To demonstrate a possible use case for our findings, we devise a machine learning framework that leverages the latency impact, together with other features, to predict whether a user will issue any clicks on web search results. As a further extension of this use case, we investigate whether this machine learning framework can be exploited to help search engines reduce their energy consumption during query processing.ACM Association for Computer Machinery201720172017info:eu-repo/semantics/articleinfo:eu-repo/semantics/acceptedVersionapplication/pdfapplication/pdfhttp://hdl.handle.net/10230/32777http://dx.doi.org/10.1145/3106372reponame:Recercat. Dipósit de la Recerca de Catalunyainstname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)InglésACM Transactions on Information Systems; 2017 Sept;36(2):21© ACM, 2017. This is the author's version of the work. It is posted here by permission of ACM for your personal use. Not for redistribution. The definitive version was published in ACM Transactions on Information Systems, vol. 36, no. 2 (2017). http://doi.acm.org/10.1145/10.1145/3106372info:eu-repo/semantics/openAccessoai:recercat.cat:10230/327772026-05-29T05:05:01Z
dc.title.none.fl_str_mv Understanding and leveraging the impact of response latency on user behaviour in web wearch
title Understanding and leveraging the impact of response latency on user behaviour in web wearch
spellingShingle Understanding and leveraging the impact of response latency on user behaviour in web wearch
Arapakis, Ioannis
Web search engine
Response latency
User behaviour
Search experience
User engagement
Click prediction
Energy consumption
Green information retrieval
title_short Understanding and leveraging the impact of response latency on user behaviour in web wearch
title_full Understanding and leveraging the impact of response latency on user behaviour in web wearch
title_fullStr Understanding and leveraging the impact of response latency on user behaviour in web wearch
title_full_unstemmed Understanding and leveraging the impact of response latency on user behaviour in web wearch
title_sort Understanding and leveraging the impact of response latency on user behaviour in web wearch
dc.creator.none.fl_str_mv Arapakis, Ioannis
Cambazoglu, B. Barla
Freire, Ana
author Arapakis, Ioannis
author_facet Arapakis, Ioannis
Cambazoglu, B. Barla
Freire, Ana
author_role author
author2 Cambazoglu, B. Barla
Freire, Ana
author2_role author
author
dc.subject.none.fl_str_mv Web search engine
Response latency
User behaviour
Search experience
User engagement
Click prediction
Energy consumption
Green information retrieval
topic Web search engine
Response latency
User behaviour
Search experience
User engagement
Click prediction
Energy consumption
Green information retrieval
description The interplay between the response latency of web search systems and users’ search experience has only recently started to attract research attention, despite the important implications of response latency on monetisation of such systems. In this work, we carry out two complementary studies to investigate the impact of response latency on users’ searching behaviour in web search engines. We first conduct a controlled user study to investigate the sensitivity of users to increasing delays in response latency. This study shows that the users of a fast search system are more sensitive to delays than the users of a slow search system. Moreover, the study finds that users are more likely to notice the response latency delays beyond a certain latency threshold, their search experience potentially being affected. We then analyse a large number of search queries obtained from Yahoo Web Search to investigate the impact of response latency on users’ click behaviour. This analysis demonstrates the significant change in click behaviour as the response latency increases. We also find that certain user, context, and query attributes play a role in the way increasing response latency affects the click behaviour. To demonstrate a possible use case for our findings, we devise a machine learning framework that leverages the latency impact, together with other features, to predict whether a user will issue any clicks on web search results. As a further extension of this use case, we investigate whether this machine learning framework can be exploited to help search engines reduce their energy consumption during query processing.
publishDate 2017
dc.date.none.fl_str_mv 2017
2017
2017
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/acceptedVersion
format article
status_str acceptedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/10230/32777
http://dx.doi.org/10.1145/3106372
url http://hdl.handle.net/10230/32777
http://dx.doi.org/10.1145/3106372
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv ACM Transactions on Information Systems; 2017 Sept;36(2):21
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv ACM Association for Computer Machinery
publisher.none.fl_str_mv ACM Association for Computer Machinery
dc.source.none.fl_str_mv reponame:Recercat. Dipósit de la Recerca de Catalunya
instname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
instname_str Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
reponame_str Recercat. Dipósit de la Recerca de Catalunya
collection Recercat. Dipósit de la Recerca de Catalunya
repository.name.fl_str_mv
repository.mail.fl_str_mv
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