The Case of the top Spanish YouTubers: emerging media subjects and discourse practices in the new media ecology
The objective of this article is to propose a first exploratory analysis of the Spanish YouTubers’ main productions and practices. Following the description of the emergence of YouTube in the context of media ecology, the article presents a general overview of the top ten Spanish YouTubers’ producti...
| Authors: | , |
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| Format: | article |
| Status: | Versión aceptada para publicación |
| Publication Date: | 2017 |
| Country: | España |
| Institution: | Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya) |
| Repository: | Recercat. Dipósit de la Recerca de Catalunya |
| OAI Identifier: | oai:recercat.cat:10230/32841 |
| Online Access: | http://hdl.handle.net/10230/32841 http://dx.doi.org/10.1177/1354856517721807 |
| Access Level: | Open access |
| Keyword: | YouTube YouTubers vBloggers Media ecology Media evolution Hypertelevision Simulation Social media |
| Summary: | The objective of this article is to propose a first exploratory analysis of the Spanish YouTubers’ main productions and practices. Following the description of the emergence of YouTube in the context of media ecology, the article presents a general overview of the top ten Spanish YouTubers’ production based on quantitative data. The study continues with a semiotic/discursive analysis of their audio-visual production’s main distinctive traits. As traditional television is imitating nowadays these new media expressions, this article also addresses the aesthetics and grammar of Yutubers, a TV program produced by Comedy Central that simulates the Spanish YouTubers channels’ aesthetics and language. The analysis concludes with a discussion on the study’s findings and a series of questions about these new media subjects. |
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