The Case of the top Spanish YouTubers: emerging media subjects and discourse practices in the new media ecology

The objective of this article is to propose a first exploratory analysis of the Spanish YouTubers’ main productions and practices. Following the description of the emergence of YouTube in the context of media ecology, the article presents a general overview of the top ten Spanish YouTubers’ producti...

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Detalles Bibliográficos
Autores: Scolari, Carlos Alberto, 1963-, Fraticelli, Damián
Tipo de recurso: artículo
Estado:Versión aceptada para publicación
Fecha de publicación:2017
País:España
Institución:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
Repositorio:Recercat. Dipósit de la Recerca de Catalunya
OAI Identifier:oai:recercat.cat:10230/32841
Acceso en línea:http://hdl.handle.net/10230/32841
http://dx.doi.org/10.1177/1354856517721807
Access Level:acceso abierto
Palabra clave:YouTube
YouTubers
vBloggers
Media ecology
Media evolution
Hypertelevision
Simulation
Social media
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spelling The Case of the top Spanish YouTubers: emerging media subjects and discourse practices in the new media ecologyScolari, Carlos Alberto, 1963-Fraticelli, DamiánYouTubeYouTubersvBloggersMedia ecologyMedia evolutionHypertelevisionSimulationSocial mediaThe objective of this article is to propose a first exploratory analysis of the Spanish YouTubers’ main productions and practices. Following the description of the emergence of YouTube in the context of media ecology, the article presents a general overview of the top ten Spanish YouTubers’ production based on quantitative data. The study continues with a semiotic/discursive analysis of their audio-visual production’s main distinctive traits. As traditional television is imitating nowadays these new media expressions, this article also addresses the aesthetics and grammar of Yutubers, a TV program produced by Comedy Central that simulates the Spanish YouTubers channels’ aesthetics and language. The analysis concludes with a discussion on the study’s findings and a series of questions about these new media subjects.This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 645238SAGE Publications201720172019info:eu-repo/semantics/articleinfo:eu-repo/semantics/acceptedVersionapplication/pdfapplication/pdfhttp://hdl.handle.net/10230/32841http://dx.doi.org/10.1177/1354856517721807reponame:Recercat. Dipósit de la Recerca de Catalunyainstname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)InglésConvergence. 2019 Jun 1;25(3):496-515info:eu-repo/grantAgreement/EC/H2020/645238The final, definitive version of this paper has been published in Convergence, by SAGE Publications Ltd, All rights reserved. © The Author(s) 2017info:eu-repo/semantics/openAccessoai:recercat.cat:10230/328412026-05-29T05:05:01Z
dc.title.none.fl_str_mv The Case of the top Spanish YouTubers: emerging media subjects and discourse practices in the new media ecology
title The Case of the top Spanish YouTubers: emerging media subjects and discourse practices in the new media ecology
spellingShingle The Case of the top Spanish YouTubers: emerging media subjects and discourse practices in the new media ecology
Scolari, Carlos Alberto, 1963-
YouTube
YouTubers
vBloggers
Media ecology
Media evolution
Hypertelevision
Simulation
Social media
title_short The Case of the top Spanish YouTubers: emerging media subjects and discourse practices in the new media ecology
title_full The Case of the top Spanish YouTubers: emerging media subjects and discourse practices in the new media ecology
title_fullStr The Case of the top Spanish YouTubers: emerging media subjects and discourse practices in the new media ecology
title_full_unstemmed The Case of the top Spanish YouTubers: emerging media subjects and discourse practices in the new media ecology
title_sort The Case of the top Spanish YouTubers: emerging media subjects and discourse practices in the new media ecology
dc.creator.none.fl_str_mv Scolari, Carlos Alberto, 1963-
Fraticelli, Damián
author Scolari, Carlos Alberto, 1963-
author_facet Scolari, Carlos Alberto, 1963-
Fraticelli, Damián
author_role author
author2 Fraticelli, Damián
author2_role author
dc.subject.none.fl_str_mv YouTube
YouTubers
vBloggers
Media ecology
Media evolution
Hypertelevision
Simulation
Social media
topic YouTube
YouTubers
vBloggers
Media ecology
Media evolution
Hypertelevision
Simulation
Social media
description The objective of this article is to propose a first exploratory analysis of the Spanish YouTubers’ main productions and practices. Following the description of the emergence of YouTube in the context of media ecology, the article presents a general overview of the top ten Spanish YouTubers’ production based on quantitative data. The study continues with a semiotic/discursive analysis of their audio-visual production’s main distinctive traits. As traditional television is imitating nowadays these new media expressions, this article also addresses the aesthetics and grammar of Yutubers, a TV program produced by Comedy Central that simulates the Spanish YouTubers channels’ aesthetics and language. The analysis concludes with a discussion on the study’s findings and a series of questions about these new media subjects.
publishDate 2017
dc.date.none.fl_str_mv 2017
2017
2019
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/acceptedVersion
format article
status_str acceptedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/10230/32841
http://dx.doi.org/10.1177/1354856517721807
url http://hdl.handle.net/10230/32841
http://dx.doi.org/10.1177/1354856517721807
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Convergence. 2019 Jun 1;25(3):496-515
info:eu-repo/grantAgreement/EC/H2020/645238
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv SAGE Publications
publisher.none.fl_str_mv SAGE Publications
dc.source.none.fl_str_mv reponame:Recercat. Dipósit de la Recerca de Catalunya
instname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
instname_str Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
reponame_str Recercat. Dipósit de la Recerca de Catalunya
collection Recercat. Dipósit de la Recerca de Catalunya
repository.name.fl_str_mv
repository.mail.fl_str_mv
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