Estrategias de marketing para microempresas comercializadoras de productos autoadhesivos caso PYME MAPLAS.
This research is a unique work since it is aimed at companies that sell self adhesive products; it aims to strengthen and implement marketing strategies, based mainly on obtaining a competitive advantage, since it is a discipline that transforms reality to generate value, anticipating the potential...
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| Tipo de recurso: | tesis de maestría |
| Estado: | Versión publicada |
| Fecha de publicación: | 2020 |
| País: | Ecuador |
| Institución: | Universidad Técnica de Cotopaxi |
| Repositorio: | Repositorio Universidad Técnica de Cotopaxi |
| Idioma: | español |
| OAI Identifier: | oai:repositorio.utc.edu.ec:27000/7373 |
| Acceso en línea: | http://repositorio.utc.edu.ec/handle/27000/7373 |
| Access Level: | acceso abierto |
| Palabra clave: | ESTRATEGIAS DE MARKETING MAPLAS COMERCIALIZACIÓN ADMINISTRACIÓN DE EMPRESAS |
| Sumario: | This research is a unique work since it is aimed at companies that sell self adhesive products; it aims to strengthen and implement marketing strategies, based mainly on obtaining a competitive advantage, since it is a discipline that transforms reality to generate value, anticipating the potential customers’ needs. In accordance with the first fact in order that the Pyme MAPLAS can survive in the market for long term, and the achievement of the business objectives, this research work has its focus as a practical theoretical approach to develop marketing strategies, generic, digital, design of products, prices, distribution and promotion. For this reason, all actions are coordinated with each other, to contribute to the achievement of marketing objectives; this research also includes processes that make up the business, including the purchase of self-adhesive products, their marketing and sale. The importance of establishing marketing strategies will allow the Pyme MAPLAS to communicate with the market, exhibit its products and benefits in order to increase the market share, making this small company very well-known to consumers and able to satisfy their needs. |
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