Communication and Misinformation in Times of COVID-19 in Ecuador

The COVID-19 pandemic exposed not only the structural problems of health sys­tems on a global scale, but also problems in effective communication of the crisis and how to avoid or at least contain it. These problems were also affected by the prolifera­tion of misinformation on topics as varied as tr...

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Detalhes bibliográficos
Autor: Bayas Ramírez, Krushenka
Tipo de documento: artigo
Estado:Versão publicada
Data de publicação:2021
País:Ecuador
Recursos:Universidad Andina Simón Bolivar
Repositório:Revista de Comunicación y Cultura
Idioma:espanhol
OAI Identifier:oai:revistas.uasb.edu.ec:article/3002
Acesso em linha:https://revistas.uasb.edu.ec/index.php/uru/article/view/3002
Access Level:Acceso aberto
Palavra-chave:desinformación
COVID-19
infodemia
visualización de datos
comunicación
fake news
Disinformation
infodemic
data visualization
communication
id EC_b3df280b8cb622438c9674d5d03793fc
oai_identifier_str oai:revistas.uasb.edu.ec:article/3002
network_acronym_str EC
network_name_str Ecuador
repository_id_str
dc.title.none.fl_str_mv Communication and Misinformation in Times of COVID-19 in Ecuador
Comunicación y desinformación en tiempos de COVID-19 en Ecuador
title Communication and Misinformation in Times of COVID-19 in Ecuador
spellingShingle Communication and Misinformation in Times of COVID-19 in Ecuador
Bayas Ramírez, Krushenka
desinformación
COVID-19
infodemia
visualización de datos
comunicación
fake news
Disinformation
infodemic
data visualization
communication
fake news
title_short Communication and Misinformation in Times of COVID-19 in Ecuador
title_full Communication and Misinformation in Times of COVID-19 in Ecuador
title_fullStr Communication and Misinformation in Times of COVID-19 in Ecuador
title_full_unstemmed Communication and Misinformation in Times of COVID-19 in Ecuador
title_sort Communication and Misinformation in Times of COVID-19 in Ecuador
dc.creator.none.fl_str_mv Bayas Ramírez, Krushenka
author Bayas Ramírez, Krushenka
author_facet Bayas Ramírez, Krushenka
author_role author
dc.subject.none.fl_str_mv desinformación
COVID-19
infodemia
visualización de datos
comunicación
fake news
Disinformation
infodemic
data visualization
communication
fake news
topic desinformación
COVID-19
infodemia
visualización de datos
comunicación
fake news
Disinformation
infodemic
data visualization
communication
fake news
description The COVID-19 pandemic exposed not only the structural problems of health sys­tems on a global scale, but also problems in effective communication of the crisis and how to avoid or at least contain it. These problems were also affected by the prolifera­tion of misinformation on topics as varied as treatments, symptoms, origins or ways to prevent its spread. Although, the verification platforms fulfill an important task to counteract the so-called fake news, the amount of information and misinformation that circulated in the first months of the pandemic was so great that an effort is needed that covers more fronts to be able to communicate efficiently the phenomenon and its different edges. The verifications made by Ecuador Chequea during the first semester of 2020 were classified under qualitative criteria such as the emotions they provoke or the subject to which they refer and through the use of Information Design and Data Visualization tools, graphic pieces were developed that show the relationship between the production of information and the development of the pandemic in Ecuador. Once this was done, it was necessary to communicate the findings and this work presents the development and quantitative results of the communication campaign on social networks designed to help educate the general public to distinguish misinformation.
publishDate 2021
dc.date.none.fl_str_mv 2021-09-30
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://revistas.uasb.edu.ec/index.php/uru/article/view/3002
10.32719/26312514.2021.4.5
url https://revistas.uasb.edu.ec/index.php/uru/article/view/3002
identifier_str_mv 10.32719/26312514.2021.4.5
dc.language.none.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://revistas.uasb.edu.ec/index.php/uru/article/view/3002/2662
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidad Andina Simón Bolívar, Sede Ecuador
publisher.none.fl_str_mv Universidad Andina Simón Bolívar, Sede Ecuador
dc.source.none.fl_str_mv Uru: Revista de Comunicación y Cultura; No. 4 (2021): Social Crisis and Politic Communication at the Pandemia Age; 178-193
Uru: Revista de Comunicación y Cultura; Núm. 4 (2021): Crisis social y comunicación política en la era de la pandemia; 178-193
2631-2514
reponame:Revista de Comunicación y Cultura
instname:Universidad Andina Simón Bolivar
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instacron_str UASB
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reponame_str Revista de Comunicación y Cultura
collection Revista de Comunicación y Cultura
repository.name.fl_str_mv Revista de Comunicación y Cultura - Universidad Andina Simón Bolivar
repository.mail.fl_str_mv
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spelling Communication and Misinformation in Times of COVID-19 in EcuadorComunicación y desinformación en tiempos de COVID-19 en Ecuador Bayas Ramírez, KrushenkadesinformaciónCOVID-19infodemiavisualización de datoscomunicaciónfake newsDisinformationinfodemicdata visualizationcommunicationfake newsThe COVID-19 pandemic exposed not only the structural problems of health sys­tems on a global scale, but also problems in effective communication of the crisis and how to avoid or at least contain it. These problems were also affected by the prolifera­tion of misinformation on topics as varied as treatments, symptoms, origins or ways to prevent its spread. Although, the verification platforms fulfill an important task to counteract the so-called fake news, the amount of information and misinformation that circulated in the first months of the pandemic was so great that an effort is needed that covers more fronts to be able to communicate efficiently the phenomenon and its different edges. The verifications made by Ecuador Chequea during the first semester of 2020 were classified under qualitative criteria such as the emotions they provoke or the subject to which they refer and through the use of Information Design and Data Visualization tools, graphic pieces were developed that show the relationship between the production of information and the development of the pandemic in Ecuador. Once this was done, it was necessary to communicate the findings and this work presents the development and quantitative results of the communication campaign on social networks designed to help educate the general public to distinguish misinformation.La pandemia del COVID-19 desnudó no solo los problemas estructurales de los sistemas de salud a escala global, sino también problemas en la comunicación eficaz de la crisis y cómo evitarla o al menos contenerla. Estos problemas se vieron afec­tados asimismo por la proliferación de desinformación sobre temas tan variados como tratamientos, síntomas, orígenes y formas de prevenir su contagio. Si bien las plataformas de verificación cumplen con una labor importante para contrarrestar a las denominadas fake news, la cantidad de información y desinformación que circu­ló en los primeros meses de la pandemia fue tan grande que se necesita un esfuerzo que abarque más frentes para poder comunicar con eficiencia el fenómeno y sus diferentes aristas. Las verificaciones hechas por Ecuador Chequea durante el primer semestre de 2020 fueron clasificadas bajo criterios cualitativos, como las emociones que provocan o el tema al que se refieren, y mediante el uso de herramientas de di­seño de la información y visualización de datos se desarrollaron piezas gráficas que muestran la relación entre la producción de información y el desarrollo de la pan­demia en Ecuador. Hecho esto, era necesario comunicar los hallazgos y este trabajo presenta el desarrollo y los resultados cuantitativos de la campaña de comunicación en redes sociales, ideada para contribuir a educar al público en general al momento de distinguir la desinformación.Universidad Andina Simón Bolívar, Sede Ecuador2021-09-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.uasb.edu.ec/index.php/uru/article/view/300210.32719/26312514.2021.4.5Uru: Revista de Comunicación y Cultura; No. 4 (2021): Social Crisis and Politic Communication at the Pandemia Age; 178-193Uru: Revista de Comunicación y Cultura; Núm. 4 (2021): Crisis social y comunicación política en la era de la pandemia; 178-1932631-2514reponame:Revista de Comunicación y Culturainstname:Universidad Andina Simón Bolivarinstacron:UASBspahttps://revistas.uasb.edu.ec/index.php/uru/article/view/3002/2662info:eu-repo/semantics/openAccess2021-10-13T21:25:04Zoai:revistas.uasb.edu.ec:article/3002Portal de revistashttps://revistas.uasb.edu.ec/index.php/uruInstitución privadahttp://www.uasb.edu.ec/https://revistas.uasb.edu.ec/index.php/uru/oaiEcuador2631-25142631-2514opendoar:02021-10-13T21:25:04falsePortal de revistashttps://revistas.uasb.edu.ec/index.php/uruInstitución privadahttp://www.uasb.edu.ec/https://revistas.uasb.edu.ec/index.php/uru/oaiEcuador2631-25142631-2514opendoar:02021-10-13T21:25:04Revista de Comunicación y Cultura - Universidad Andina Simón Bolivarfalse
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