Estrategias de ventas: alternativa para mejorar la atención al cliente
The work was carried out as the context of the inquiry, and the commercial centers Pasaje Bolivar and Bahia of the city of Loja, was developed in the subject of Research Methods, in the semester of 2016-February 2017 and presented at the First Congress International Research in Administrative and Ec...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2017 |
| País: | Ecuador |
| Institución: | Universidad Internacional del Ecuador |
| Repositorio: | Repositorio Universidad Internacional del Ecuador |
| OAI Identifier: | oai:repositorio.uide.edu.ec:37000/3746 |
| Acceso en línea: | https://doi.org/10.33890/innova.v2.n9.1.2017.505 https://repositorio.uide.edu.ec/handle/37000/3746 |
| Access Level: | acceso abierto |
| Palabra clave: | Merchandising; estrategias; fidelizar; Promociones; vendedor Merchandising; strategies; loyalty; Promotions; salesman |
| Sumario: | The work was carried out as the context of the inquiry, and the commercial centers Pasaje Bolivar and Bahia of the city of Loja, was developed in the subject of Research Methods, in the semester of 2016-February 2017 and presented at the First Congress International Research in Administrative and Economic Sciences in Loja-Ecuador, which has been updated. Companies that do not have sales strategies focused on a specific audience, with the objective remain faithful to the acquisition of a specific product, develop several problems, economic losses and detriment of buyers, the factors cited generate distrust in the brand, positioning And expansion of the firm is more complicated, as a consequence, the resources of the company are used inefficiently. With the results obtained from the research, a training guide was developed for the business sector, which was disseminated through a keynote lecture, and several sales strategies were presented to improve customer service. |
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