Tourism planning and competitiveness in Ecuador

In the current economic scenario, tourism management emerges as one of the most dynamic activities of global capitalism. Its importance is appreciated in the contribution to the generation of wealth, according to the World Tourism Organization. In this context, transnational capital has forcefully p...

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Autores: Vega Falcón, Vladimir, Navarro Cejas, Mercedes, Cejas Martínez, Magda Francisca, Mendoza Velazco, Derling José
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2019
País:Ecuador
Institución:Universidad Nacional de Educación
Repositorio:Repositorio Universidad Nacional de Educación
OAI Identifier:oai:repositorio.unae.edu.ec:56000/3526
Acceso en línea:http://repositorio.unae.edu.ec/handle/56000/3526
Access Level:acceso abierto
Palabra clave:Tourism
tourist competitiveness
strategic planning
touristic marketing
tourism planning
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spelling Tourism planning and competitiveness in EcuadorVega Falcón, VladimirNavarro Cejas, MercedesCejas Martínez, Magda FranciscaMendoza Velazco, Derling JoséTourismtourist competitivenessstrategic planningtouristic marketingtourism planningIn the current economic scenario, tourism management emerges as one of the most dynamic activities of global capitalism. Its importance is appreciated in the contribution to the generation of wealth, according to the World Tourism Organization. In this context, transnational capital has forcefully penetrated with into touristic activity. However, the resulting effects in terms of sustainability have not been favorable. Ecuador has not escaped this dynamic, even though the Ministry of Tourism itself establishes the necessary harmony between this economic activity and sustainable development. Therefore, the work presented in this study, aims to analyze the dynamics of tourism planning and competitiveness in Ecuador. The study was developed under the paradigm of qualitative research, through an interpretive design of a literature review. The data was collected from different sources and checked by the researchers through a data triangulation method. The results show that Ecuador is a country with enormous potential to develop a diverse and attractive tourism market. The literature review made it possible to build a theoretical framework of reference, raising awareness about the importance and need of strategic planning for the development of a tourist destination. It also showed the basic structure of the analysis of the competitiveness of the company and addressing the issue through of an actual Ecuadorian case.Editorial board2024-10-22T17:03:51Z2024-10-22T17:03:51Z2019info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdf2223-814Xhttp://repositorio.unae.edu.ec/handle/56000/3526eninfo:eu-repo/semantics/openAccessreponame:Repositorio Universidad Nacional de Educacióninstname:Universidad Nacional de Educacióninstacron:UNAE2026-04-10T17:16:27Zoai:repositorio.unae.edu.ec:56000/3526Institucionalhttp://repositorio.unae.edu.ec/Universidad públicahttps://unae.edu.ec/inicio/https://repositorio.unae.edu.ec/server/oai/request.Ecuador...opendoar:41852026-04-10T17:16:27Repositorio Universidad Nacional de Educación - Universidad Nacional de Educaciónfalse
dc.title.none.fl_str_mv Tourism planning and competitiveness in Ecuador
title Tourism planning and competitiveness in Ecuador
spellingShingle Tourism planning and competitiveness in Ecuador
Vega Falcón, Vladimir
Tourism
tourist competitiveness
strategic planning
touristic marketing
tourism planning
title_short Tourism planning and competitiveness in Ecuador
title_full Tourism planning and competitiveness in Ecuador
title_fullStr Tourism planning and competitiveness in Ecuador
title_full_unstemmed Tourism planning and competitiveness in Ecuador
title_sort Tourism planning and competitiveness in Ecuador
dc.creator.none.fl_str_mv Vega Falcón, Vladimir
Navarro Cejas, Mercedes
Cejas Martínez, Magda Francisca
Mendoza Velazco, Derling José
author Vega Falcón, Vladimir
author_facet Vega Falcón, Vladimir
Navarro Cejas, Mercedes
Cejas Martínez, Magda Francisca
Mendoza Velazco, Derling José
author_role author
author2 Navarro Cejas, Mercedes
Cejas Martínez, Magda Francisca
Mendoza Velazco, Derling José
author2_role author
author
author
dc.subject.none.fl_str_mv Tourism
tourist competitiveness
strategic planning
touristic marketing
tourism planning
topic Tourism
tourist competitiveness
strategic planning
touristic marketing
tourism planning
description In the current economic scenario, tourism management emerges as one of the most dynamic activities of global capitalism. Its importance is appreciated in the contribution to the generation of wealth, according to the World Tourism Organization. In this context, transnational capital has forcefully penetrated with into touristic activity. However, the resulting effects in terms of sustainability have not been favorable. Ecuador has not escaped this dynamic, even though the Ministry of Tourism itself establishes the necessary harmony between this economic activity and sustainable development. Therefore, the work presented in this study, aims to analyze the dynamics of tourism planning and competitiveness in Ecuador. The study was developed under the paradigm of qualitative research, through an interpretive design of a literature review. The data was collected from different sources and checked by the researchers through a data triangulation method. The results show that Ecuador is a country with enormous potential to develop a diverse and attractive tourism market. The literature review made it possible to build a theoretical framework of reference, raising awareness about the importance and need of strategic planning for the development of a tourist destination. It also showed the basic structure of the analysis of the competitiveness of the company and addressing the issue through of an actual Ecuadorian case.
publishDate 2019
dc.date.none.fl_str_mv 2019
2024-10-22T17:03:51Z
2024-10-22T17:03:51Z
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dc.identifier.none.fl_str_mv 2223-814X
http://repositorio.unae.edu.ec/handle/56000/3526
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dc.publisher.none.fl_str_mv Editorial board
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