investigación historiográfica sobre las festividades de la parroquia Salasaka como base del diseño de una estrategia comunicacional digital persuasiva
Ecuador is a multicultural and multiethnic country, where diverse cultural groups inhabit that keep present the traditions and customs that one day their ancestors left behind. Salasaka is an indigenous community where various cultural events take place throughout the year. These have been losing im...
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| Tipo de documento: | dissertação |
| Estado: | Versão publicada |
| Data de publicação: | 2023 |
| País: | Ecuador |
| Recursos: | Universidad Técnica de Ambato |
| Repositório: | Repositorio Universidad Técnica de Ambato |
| Idioma: | espanhol |
| OAI Identifier: | oai:repositorio.uta.edu.ec:123456789/38672 |
| Acesso em linha: | https://repositorio.uta.edu.ec/handle/123456789/38672 |
| Access Level: | Acceso aberto |
| Palavra-chave: | IDENTIDAD ESTRATEGIAS COMUNICACIONALES TRADICIÓN CULTURA SALASAKA FESTIVIDADES |
| Resumo: | Ecuador is a multicultural and multiethnic country, where diverse cultural groups inhabit that keep present the traditions and customs that one day their ancestors left behind. Salasaka is an indigenous community where various cultural events take place throughout the year. These have been losing importance with the passing of time, coming to have little reception from the public and the ignorance of the meanings of the festivities on the part of the inhabitants, due to this, an indifference of the people has originated for the activities developed in the parish. Due to this inconvenience, it is necessary to develop a historiographical investigation that allows to publicize the history or the meaning of the cultural manifestations carried out in the community and their respective transformations over time, as a basis for developing communication pieces that help disseminate artistic expressions through existing digital media. The methodology used responds to a qualitative-descriptive approach, with a bibliographic and documentary modality. A bibliographical review, personal interviews and photographic analysis were carried out. The relevant data verifies existing changes over time. Finally, the research proposed the development of communication strategies that help to generate a greater impact and diffusion of the cultural identity of the people in society. |
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