Marketing Digital: una herramienta para potenciar y promocionar las Mypimes en el ámbito internacional
The present research work was developed in the city of Loja, in the period of March 2018, addressed to the group of entrepreneurs of MSMEs as potential exporters. Universidad International del Ecuador, Loja extension, established an agreement to train MSMEs assigned to PROECUADOR. Involving five com...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2019 |
| País: | Ecuador |
| Institución: | Universidad Internacional del Ecuador |
| Repositorio: | Repositorio Universidad Internacional del Ecuador |
| OAI Identifier: | oai:repositorio.uide.edu.ec:37000/3410 |
| Acceso en línea: | https://doi.org/10.33890/innova.v4.n1.2019.764 https://repositorio.uide.edu.ec/handle/37000/3410 |
| Access Level: | acceso abierto |
| Palabra clave: | Mipymes; herramientas de marketing; marketing digital; comunicación; internet MSNEs; marketing tools; digital marketing; communication; internet |
| Sumario: | The present research work was developed in the city of Loja, in the period of March 2018, addressed to the group of entrepreneurs of MSMEs as potential exporters. Universidad International del Ecuador, Loja extension, established an agreement to train MSMEs assigned to PROECUADOR. Involving five companies from the provinces of Loja, El Oro and Zamora Chinchipe; the training topics were focused on: structure of companies in the legal field, knowledge of products and services, importance of the brand, logo, slogan, mechanisms for dissemination through the web and management of digital marketing tools, in which MSMEs have the greatest weaknesses. The objective was the gathering of information from MSMEs and the diagnosis of the current state of digital marketing and technology management, to promote and promote their businesses; tools necessary to compete in international markets; the importance of linking the academy tothe business service is highlighted, working in workshops by providing specialized training and advice to each of the participants, aimed at strengthening the presentation and the brand of their products, enabling to promote them internationally |
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