Internet Trolls and New Forms of Fordism: Insights from Ecuador’s 2021 Elections
The article analyzes the work of three members of a troll farm active in Ecuador’s 2021 presidential campaign. Through in-depth interviews and observation of their work, an analysis is constructed of recruitment, working conditions, and the forms of socialization that are disrupted. The findings sho...
| Autores: | , |
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2026 |
| País: | Ecuador |
| Recursos: | Universidad Andina Simón Bolivar |
| Repositorio: | Revista de Comunicación y Cultura |
| Idioma: | español |
| OAI Identifier: | oai:revistas.uasb.edu.ec:article/6351 |
| Acesso em linha: | https://revistas.uasb.edu.ec/index.php/uru/article/view/6351 |
| Access Level: | acceso abierto |
| Palavra-chave: | política capitalismo Internet fordismo elecciones campañas electorales troll internet politics capitalism Fordism elections electoral campaigns |
| Resumo: | The article analyzes the work of three members of a troll farm active in Ecuador’s 2021 presidential campaign. Through in-depth interviews and observation of their work, an analysis is constructed of recruitment, working conditions, and the forms of socialization that are disrupted. The findings show how, in the context of cyber capitalism, which demands intensive use of automated electronic technology, precarious labor continues to be used with such intensity and exploitation that an internet troll in the second decade of the 21st century is not so different from a factory worker in Fordism in the first half of the 20th century. |
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