SIMALL: Emotional BDI Model for Customer Simulation in a Mall
Modeling customer behavior and exploring the motivations that drive their actions within a shopping mall is the subject of study in multiple works, which has generated new theories in marketing and related areas. However, seen from a computational perspective, the modeling of this system is complex...
| Authors: | , , |
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| Format: | article |
| Status: | Draft version |
| Publication Date: | 2022 |
| Country: | Colombia |
| Institution: | Universidad Tecnológica de Bolívar |
| Repository: | Repositorio Institucional UTB |
| Language: | English |
| OAI Identifier: | oai:repositorio.utb.edu.co:20.500.12585/12179 |
| Online Access: | https://hdl.handle.net/20.500.12585/12179 |
| Access Level: | Open access |
| Keyword: | Agent-based simulator Customer simulation Emotional BDI Mall simulation Purchasing intention Shopping centers |
| Summary: | Modeling customer behavior and exploring the motivations that drive their actions within a shopping mall is the subject of study in multiple works, which has generated new theories in marketing and related areas. However, seen from a computational perspective, the modeling of this system is complex given its emergent behavioral nature. In this paper, we propose a decision support model through a simulation implemented with multi-agent systems emphasizing the emotional BDI model and fuzzy logic decision making. This simulator is used to recognize improvement opportunities for businesses operation within a shopping mall. © 2022, Springer Nature Switzerland AG. |
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