The commitment as a moderator of the influence of satisfaction and identification on word of mouth: an analysis with consumers of organic food

The aim of the study was to analyze the relations between the issues of satisfaction, commitment, identification and word of mouth. The study was based on a theoretical gap detected in the relations between these concepts and seeks to present some contributions regarding, specifically, organic food...

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Detalles Bibliográficos
Autores: da Costa, Francisco José, Montefusco, Davi, Lima, Marcelo Correia
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2011
País:Brasil
Institución:Universidade Federal de Lavras (UFLA)
Repositorio:Organizações Rurais & Agroindustriais (Online)
Idioma:portugués
OAI Identifier:oai:www.revista.dae.ufla.br:article/55
Acceso en línea:https://www.revista.dae.ufla.br/index.php/ora/article/view/55
Access Level:acceso abierto
Palabra clave:Word of mouth
satisfaction
commitment
identification
organic food
Boca a boca
satisfação
compromisso
identificação
alimentos orgânicos
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spelling The commitment as a moderator of the influence of satisfaction and identification on word of mouth: an analysis with consumers of organic foodO COMPROMISSO COMO MODERADOR DA INFLUÊNCIA DA SATISFAÇÃO E DA IDENTIFICAÇÃO NA COMUNICAÇÃO BOCA A BOCA: UMA ANÁLISE JUNTO A CONSUMIDORES DE ALIMENTOS ORGÂNICOSWord of mouthsatisfactioncommitmentidentificationorganic foodBoca a bocasatisfaçãocompromissoidentificaçãoalimentos orgânicosThe aim of the study was to analyze the relations between the issues of satisfaction, commitment, identification and word of mouth. The study was based on a theoretical gap detected in the relations between these concepts and seeks to present some contributions regarding, specifically, organic food consumption. From a review of the literature, six hypotheses were made. To assess the hypotheses, field work was conducted among 134 organic food consumers in Fortaleza, Ceará state. In order to test the hypotheses, statistical regression analysis was used After the statistical analysis, the main conclusions were: (1) the relation between satisfaction and word of mouth, in the organic food sector, is partial when analyzed together with consumer identification; (2) commitment and identification are a consistent influence on word of mouth behavior; (3) there are variations in the interaction between constructs, including mediation of commitment in the relation between identification, satisfaction and word of mouth.O estudo foi realizado com o objetivo de analisar a relação entre os temas satisfação, compromisso, identificação e boca a boca. Partiu-se da evidência de uma lacuna teórica na relação entre estes tópicos e procura apresentar uma contribuição, considerando a realidade específica do consumo de alimentos orgânicos. Foi procedida uma revisão de literatura, a partir da qual foram enunciadas seis hipóteses envolvendo os temas definidos. Para avaliar as hipóteses, foi realizado um estudo de campo envolvendo 134 consumidores, na cidade de Fortaleza, CE. O teste das hipóteses foi feito por meio da técnica análise de regressão e as principais conclusões foram: (1) a relação entre satisfação e boca a boca, nos produtos verificados, é parcial quando se analisa em conjunto a identificação do cliente; (2) o compromisso e a identificação são influenciadores consistentes da comunicação boca a boca e (3) há variações na interação entre os construtos, incluindo-se a mediação do compromisso na relação entre identificação, satisfação e boca a boca.Editora UFLA2011-04-04info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revista.dae.ufla.br/index.php/ora/article/view/55Organizações Rurais & Agroindustriais; Vol. 11 No. 2 (2009)Organizações Rurais & Agroindustriais; Vol. 11 Núm. 2 (2009)Organizações Rurais & Agroindustriais; v. 11 n. 2 (2009)2238-68901517-3879reponame:Organizações Rurais & Agroindustriais (Online)instname:Universidade Federal de Lavras (UFLA)instacron:UFLAporhttps://www.revista.dae.ufla.br/index.php/ora/article/view/55/49info:eu-repo/semantics/openAccessda Costa, Francisco JoséMontefusco, DaviLima, Marcelo Correia2021-04-09T22:02:54Zoai:www.revista.dae.ufla.br:article/55Revistahttps://www.revista.dae.ufla.br/index.php/ora/indexPUBhttps://www.revista.dae.ufla.br/index.php/ora/oairevista.dae@ufla.br2238-68901517-3879opendoar:2021-04-09T22:02:54Organizações Rurais & Agroindustriais (Online) - Universidade Federal de Lavras (UFLA)false
dc.title.none.fl_str_mv The commitment as a moderator of the influence of satisfaction and identification on word of mouth: an analysis with consumers of organic food
O COMPROMISSO COMO MODERADOR DA INFLUÊNCIA DA SATISFAÇÃO E DA IDENTIFICAÇÃO NA COMUNICAÇÃO BOCA A BOCA: UMA ANÁLISE JUNTO A CONSUMIDORES DE ALIMENTOS ORGÂNICOS
title The commitment as a moderator of the influence of satisfaction and identification on word of mouth: an analysis with consumers of organic food
spellingShingle The commitment as a moderator of the influence of satisfaction and identification on word of mouth: an analysis with consumers of organic food
da Costa, Francisco José
Word of mouth
satisfaction
commitment
identification
organic food
Boca a boca
satisfação
compromisso
identificação
alimentos orgânicos
title_short The commitment as a moderator of the influence of satisfaction and identification on word of mouth: an analysis with consumers of organic food
title_full The commitment as a moderator of the influence of satisfaction and identification on word of mouth: an analysis with consumers of organic food
title_fullStr The commitment as a moderator of the influence of satisfaction and identification on word of mouth: an analysis with consumers of organic food
title_full_unstemmed The commitment as a moderator of the influence of satisfaction and identification on word of mouth: an analysis with consumers of organic food
title_sort The commitment as a moderator of the influence of satisfaction and identification on word of mouth: an analysis with consumers of organic food
dc.creator.none.fl_str_mv da Costa, Francisco José
Montefusco, Davi
Lima, Marcelo Correia
author da Costa, Francisco José
author_facet da Costa, Francisco José
Montefusco, Davi
Lima, Marcelo Correia
author_role author
author2 Montefusco, Davi
Lima, Marcelo Correia
author2_role author
author
dc.subject.por.fl_str_mv Word of mouth
satisfaction
commitment
identification
organic food
Boca a boca
satisfação
compromisso
identificação
alimentos orgânicos
topic Word of mouth
satisfaction
commitment
identification
organic food
Boca a boca
satisfação
compromisso
identificação
alimentos orgânicos
description The aim of the study was to analyze the relations between the issues of satisfaction, commitment, identification and word of mouth. The study was based on a theoretical gap detected in the relations between these concepts and seeks to present some contributions regarding, specifically, organic food consumption. From a review of the literature, six hypotheses were made. To assess the hypotheses, field work was conducted among 134 organic food consumers in Fortaleza, Ceará state. In order to test the hypotheses, statistical regression analysis was used After the statistical analysis, the main conclusions were: (1) the relation between satisfaction and word of mouth, in the organic food sector, is partial when analyzed together with consumer identification; (2) commitment and identification are a consistent influence on word of mouth behavior; (3) there are variations in the interaction between constructs, including mediation of commitment in the relation between identification, satisfaction and word of mouth.
publishDate 2011
dc.date.none.fl_str_mv 2011-04-04
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revista.dae.ufla.br/index.php/ora/article/view/55
url https://www.revista.dae.ufla.br/index.php/ora/article/view/55
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revista.dae.ufla.br/index.php/ora/article/view/55/49
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editora UFLA
publisher.none.fl_str_mv Editora UFLA
dc.source.none.fl_str_mv Organizações Rurais & Agroindustriais; Vol. 11 No. 2 (2009)
Organizações Rurais & Agroindustriais; Vol. 11 Núm. 2 (2009)
Organizações Rurais & Agroindustriais; v. 11 n. 2 (2009)
2238-6890
1517-3879
reponame:Organizações Rurais & Agroindustriais (Online)
instname:Universidade Federal de Lavras (UFLA)
instacron:UFLA
instname_str Universidade Federal de Lavras (UFLA)
instacron_str UFLA
institution UFLA
reponame_str Organizações Rurais & Agroindustriais (Online)
collection Organizações Rurais & Agroindustriais (Online)
repository.name.fl_str_mv Organizações Rurais & Agroindustriais (Online) - Universidade Federal de Lavras (UFLA)
repository.mail.fl_str_mv revista.dae@ufla.br
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score 15,301603

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