The Internet as a vehicle for advertising communication
Largest computer network in the world, the Internet was born as a platform exclusively for use by government organizations, research institutions and universities. Later, the thunderous success of its multimedia part, the World Wide Web, has aroused the attention and interest of commercial organizat...
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| Tipo de documento: | artigo |
| Estado: | Versão publicada |
| Data de publicação: | 2008 |
| País: | Brasil |
| Recursos: | Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) |
| Repositório: | Revista FAMECOS: Mídia cultura e tecnologia |
| Idioma: | português |
| OAI Identifier: | oai:ojs.revistaseletronicas.pucrs.br:article/3032 |
| Acesso em linha: | https://revistaseletronicas.pucrs.br/revistafamecos/article/view/3032 |
| Access Level: | Acceso aberto |
| Palavra-chave: | Communication advertising Internet Comunicação publicidade internet Internet e publicidade |
| Resumo: | Largest computer network in the world, the Internet was born as a platform exclusively for use by government organizations, research institutions and universities. Later, the thunderous success of its multimedia part, the World Wide Web, has aroused the attention and interest of commercial organizations, which have taken the leap to the Web and boosted its vertiginous growth in recent years. Online advertising manifested itself in the first place on the websites of companies that marked their presence on the network for the purpose of providing useful information about their products and services, mostly related to the Internet and computer science. Other common formats are the small electronic ads known as banners and the sponsorship of access and content provider sections. |
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