The new consumer elderly: analysis of relevant retailer attributes
Both the world and Brazilian population are aging. There is a gap in academic studies on elderly consumer preference. This research focused on which retailer attributes are most important to maintain loyalty of this group of consumers. Two focus groups generated a list of 44 relevant retailer attrib...
| Autores: | , , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2013 |
| País: | Brasil |
| Institución: | Fundação Getulio Vargas (FGV) |
| Repositorio: | Revista de Administração de Empresas |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.periodicos.fgv.br:article/29928 |
| Acceso en línea: | https://periodicos.fgv.br/rae/article/view/29928 |
| Access Level: | acceso abierto |
| Palabra clave: | Consumer elderlys retail loyalty attributes Consumidor mayores minorista lealtad atributos de comercio minorista idosos varejo lealdade atributos varejistas |
| Sumario: | Both the world and Brazilian population are aging. There is a gap in academic studies on elderly consumer preference. This research focused on which retailer attributes are most important to maintain loyalty of this group of consumers. Two focus groups generated a list of 44 relevant retailer attributes, followed by a survey with 615 consumers over 60 years old. We found that the dimensions Service and Assortment Management (including management prices and products) explain 47% of the variability of loyalty in the sample. The results also pointed out that attributes related to internal and external structure of the store were not significant in the model, by means of structural equation modeling. |
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