Nation of the 318: the religion of consumption in the Universal Church of the Kingdom of God
This study reflects upon contemporary consumption and some of itstheoretical postulates starting off from what we have called a Religion of Consumption.The idea we work with in the paper describes a religious ethos linked to“modern hedonism”, as posited by Campbell (1987), and which is closely relat...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2014 |
| País: | Brasil |
| Institución: | Escola Superior de Propaganda e Marketing (ESPM) |
| Repositorio: | Comunicação, Mídia e Consumo (Online) |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.revistacmc.espm.br:article/471 |
| Acceso en línea: | https://revistacmc.espm.br/revistacmc/article/view/471 |
| Access Level: | acceso abierto |
| Palabra clave: | Religion of Consumption Nation of the 318 Universal Church of the Kingdom of God Prosperity Consumption Religión del Consumo Nación de los 318 Iglesia Universal del Reino de Dios Prosperidad Consumo Religião do Consumo Nação dos 318 Igreja Universal do Reino de Deus Prosperidade Consumo. |
| Sumario: | This study reflects upon contemporary consumption and some of itstheoretical postulates starting off from what we have called a Religion of Consumption.The idea we work with in the paper describes a religious ethos linked to“modern hedonism”, as posited by Campbell (1987), and which is closely relatedto the Prosperity Theology – presenting itself as a space in which it is legitimateand acceptable to desire a life full of the earthly signs of success, embodied inproducts of high commercial value as an answer to the ideal of happiness. |
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